(The following press release from CBS was received by e-mail and was
reformatted. The sender verified the statement.)
March 25, 2013
THE 2013 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND
MOST-WATCHED FIRST WEEK IN 20 YEARS
First Week of Tournament Averages 8.9 Million Total Viewers and Delivers 7%
Sunday’s Third-Round Coverage is Highest Rated in 13 Years, Up 27%
CBS Sports and Turner Sports’ exclusive live coverage of the 2013 NCAA Division
I Men’s Basketball Championship across TBS, CBS, TNT and truTV combined to
deliver the most-viewed first week of the NCAA Tournament in 20 years (1993),
according to Nielsen Fast National ratings.
The combined coverage averaged 8.9 million total viewers, up 9% over last
year’s 8.2 million.
The 2013 NCAA Tournament is averaging a HH rating/share of 5.8/12, up 7% from a
5.4/12 last year, and is the highest average rating for the Tournament’s first
week in 15 years (1998; 5.9/15).
Sunday’s coverage averaged 11.1 million viewers, up 29% from last year’s 8.6
million, making it the most watched first Sunday in 15 years.
Third-round coverage on Sunday, March 24 combined to deliver an average fast
national HH rating/share of 7.1/14, up 27% from last year’s 5.6/11. The 7.1/14
is the highest rating for the first Sunday of the Tournament in 13 years
Third-round coverage on Sunday, March 24 scored with ratings increases across
all four telecast windows:
-The first daytime telecast window (12:00-2:41 PM, ET) averaged a 5.0/12, up
39% over last year’s 3.6/9, the highest rating for the window in 11 years
-The second daytime telecast window (2:57-5:18 PM, ET) averaged a 6.8/14, up
26% over last year’s 5.4/12, the highest rating for the window since 2006
-The first primetime telecast window (5:18-9:20 PM, ET) averaged a 10.9/20, up
31% over last year’s 8.3/16, the highest rating for the window in 20 years
-The second primetime window (8:01 PM-12:12 AM, ET) averaged a 5.9/10, up 4%
vs. a 5.7/9 in 2012.
Additionally, according to Bluefin, the opening week of the NCAA Tournament
generated over 6.3 million comments across social media with comment volume up
154% over the same period last year.
Source: Nielsen Media Research, based on Fast National Data, Live +SD data
stream. 3/19/13 to 03/24/13 vs. 03/13/12 to 03/18/12. 2013, 2012 and 2011
averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and
truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006
through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First
Round. Social Media data based on Bluefin for the same dates of the
Follow us on Twitter: @MarchMadnessTV for schedule updates and the latest NCAA
Tournament broadcast news and information and with #MarchMadness
Dan Sabreen, CBS Sports, 212-975-5936, email@example.com
Nate Smeltz, Turner Sports, 404-827-4786, firstname.lastname@example.org
Press spacebar to pause and continue. Press esc to stop.