CBS REPORTS MOST-WATCHED 1ST WEEK OF NCAA TOURNAMENT IN 20 YRS

     (The following press release from CBS was received by e-mail and was 
reformatted. The sender verified the statement.) 
March 25, 2013 
THE 2013 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND 
truTV SCORES                                                                     
MOST-WATCHED FIRST WEEK  IN 20 YEARS 
First Week of Tournament Averages 8.9 Million Total Viewers and Delivers 7% 
Ratings Growth  
Sunday’s Third-Round Coverage is Highest Rated in 13 Years, Up 27%  
CBS Sports and Turner Sports’ exclusive live coverage of the 2013 NCAA Division 
I Men’s Basketball Championship across TBS, CBS, TNT and truTV combined to 
deliver the most-viewed first week of the NCAA Tournament in 20 years (1993), 
according to Nielsen Fast National ratings.   
The combined coverage averaged 8.9 million total viewers, up 9% over last 
year’s 8.2 million.   
The 2013 NCAA Tournament is averaging a HH rating/share of 5.8/12, up 7% from a 
5.4/12 last year, and is the highest average rating for the Tournament’s first 
week in 15 years (1998; 5.9/15).   
Sunday’s coverage averaged 11.1 million viewers, up 29% from last year’s 8.6 
million, making it the most watched first Sunday in 15 years.    
Third-round coverage on Sunday, March 24 combined to deliver an average fast 
national HH rating/share of 7.1/14, up 27% from last year’s 5.6/11. The 7.1/14 
is the highest rating for the first Sunday of the Tournament in 13 years 
(7.2/17; 2000). 
Third-round coverage on Sunday, March 24 scored with ratings increases across 
all four telecast windows:    
-The first daytime telecast window (12:00-2:41 PM, ET) averaged a 5.0/12, up 
39% over last year’s 3.6/9, the highest rating for the window in 11 years 
(5.2/13; 2002). 
-The second daytime telecast window (2:57-5:18 PM, ET) averaged a 6.8/14, up 
26% over last year’s 5.4/12, the highest rating for the window since 2006 
(7.0/16).  
-The first primetime telecast window (5:18-9:20 PM, ET) averaged a 10.9/20, up 
31% over last year’s 8.3/16, the highest rating for the window in 20 years 
(12.6/27; 1993).   
-The second primetime window (8:01 PM-12:12 AM, ET) averaged a 5.9/10, up 4% 
vs. a 5.7/9 in 2012.  
Social Buzz 
Additionally, according to Bluefin, the opening week of the NCAA Tournament 
generated over 6.3 million comments across social media with comment volume up 
154% over the same period last year. 
Source: Nielsen Media Research, based on Fast National Data, Live +SD data 
stream. 3/19/13 to  03/24/13 vs. 03/13/12 to 03/18/12.   2013, 2012 and 2011 
averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and 
truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 
through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First 
Round.  Social Media data based on Bluefin for the same dates of the 
Tournament.   
Follow us on Twitter: @MarchMadnessTV for schedule updates and the latest NCAA 
Tournament broadcast news and information and with #MarchMadness 
Media Contacts: 
Dan Sabreen, CBS Sports, 212-975-5936, dsabreen@cbs.com 
Nate Smeltz, Turner Sports, 404-827-4786,  nate.smeltz@turner.com 
(kgt)NY