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The Zacks Analyst Blog Highlights: Heartland Payment Systems, MasterCard, Visa, American Express and Discover



  The Zacks Analyst Blog Highlights: Heartland Payment Systems, MasterCard,
                     Visa, American Express and Discover

PR Newswire

CHICAGO, March 25, 2013

CHICAGO, March 25, 2013 /PRNewswire/ -- Zacks.com announces the list of stocks
featured in the Analyst Blog. Every day the Zacks Equity Research analysts
discuss the latest news and events impacting stocks and the financial markets.
Stocks recently featured in the blog include Heartland Payment Systems
(NYSE:HPY), MasterCard (NYSE:MA),Visa (NYSE:V), American Express (NYSE:AXP)
and Discover (NYSE:DFS).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Get the most recent insight from Zacks Equity Research with the free Profit
from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Friday's Analyst Blog:

Heartland Partners with LevelUp

Heartland Payment Systems (NYSE:HPY) and LevelUp, the largest mobile payments
and loyalty network in the United States have inked a deal to shift all
payments from conventional modes to mobile in 2013.

The partnership will allow LevelUp to access Heartland's extensive sales
force, huge customer base of over 250,000 merchants. This will help LevelUp
expand its mobile payment and loyalty platform, and thus increase its growth
rate by acquiring more merchants.

Additionally, the strategic association will also co-promote white-labeled
apps for businesses with multiple locations. The white-label solutions of
LevelUp helps businesses to provide a fully branded mobile payment and loyalty
solution including all LevelUp features such as zero payment processing fees,
world-class analytics, powerful campaigns and technical support.

On the other hand the partnership will enhance Heartland's multi-site
authorization and settlement network. Heartland's average response time will
be reduced to less than a second when a LevelUp transaction is made through a
MasterCard (NYSE:MA),Visa (NYSE:V), American Express (NYSE:AXP) or Discover
(NYSE:DFS) card. Currently, Heartland is capable of processing 3000
transactions per second.

Heartland expects the liaison to facilitate merchants by enabling them to meet
the payment demands of consumers thereby increasing their bottom lines.
Consumers will also benefit from the deal, as it will provide them a cost
effective and time saving payment option. They will be able to make payments
at their favorite merchants by using their iPhone, Android or Windows phones.

LevelUp has also integrated its technology into Heartland's E3 end-to-end
encryption terminal/POS to protect payment data permanently. As a result,
merchants can use E3 for secure mobile transactions. On the other hand
consumers will likely benefit from this integration due to the confidentiality
of their payment information. Heartland will also use its tokenization
technology to replace card data with a token, which will replace information
related to payments.

Heartland and LevelUp will absorb 25% of the development cost of a
white-labeled iPhone and Android app for merchants with 10 or more locations
for whom the company will process payments. This will increase the acceptance
of mobile payments at chain merchants nationally. Additionally, it will
promote Heartland's services thereby enhancing its customer base.

Mobile payments have already been in use for the past few years. However, the
scale of mobile usage for making payments is much small compared with other
conventional modes. The joint venture between Heartland and LevelUp thus aims
at accelerating the acceptance of the mobile payment mode, while at the same
time making it the mainstream mode of payment.

Heartland has undertaken a number of strategies to increase the usage of
mobiles for making payments. Previously in Oct 2012, Heartland launched
Mobuyle, a mobile payment solution for Apple iOS-based mobile devices. This
allowed merchants to accept credit, debit, and gift card payments on the
iPhone, iPad, and iPod touch.

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