Over 50? Of Course You've Still Got It, and the Y and Pfizer are Launching 50
MOVING FORWARD to Help You Keep It
50 MOVING FORWARD concentrates on health, prevention, fitness and fun to
foster healthy aging among the Y's fastest growing age group
CHICAGO and NEW YORK, March 25, 2013
CHICAGO and NEW YORK, March 25, 2013 /PRNewswire/ --Forget "50 is the new 40"
or even "the new 30," age 50 is about moving forward. That's why YMCA of the
USA (Y-USA) and Pfizer Inc launched 50 MOVING FORWARD, a healthy living plan
designed to motivate adults 50 years and older with fresh ideas about
behaviors that experts say are crucial to healthy aging: physical activity;
preventive measures like screenings and vaccinations; healthy eating; and
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Those who want practical information, tips and activities that will help them
build a healthier future can enroll online starting today through the next six
months at YMCA.net/50MovingForward or in-person at a participating YMCA.
"People 50 years and older are the fastest growing age group of the Y, and 50
MOVING FORWARD's action plan, focused on health, fitness, preventive measures
and fun, takes into account their busy lives so they can celebrate milestones
at their own pace," says Jim Kauffman, national director for health and
well-being for Y-USA. "Bringing 50 MOVING FORWARD to adults over 50 across the
country represents a new way for the Y to connect with older adults as we
continue our mission of creating an environment that promotes the health and
well-being of the communities we serve."
50 MOVING FORWARD: A Wide-Ranging Approach for a Growing, Aging Population
Adults 50 years and older currently make up more than 30 percent of the US
population, and by 2015, are expected to represent 45 percent of Americans.
The Centers for Disease Control and Prevention (CDC) suggests that adults 50
and older have a 70 percent chance of developing at least one chronic disease.
That's why the Y, one of the nation's leading nonprofits dedicated to
improving the nation's health, teamed up with Pfizer, with its health care
expertise, to develop 50 MOVING FORWARD. Together, they are working with older
adults to help them address their health and well-being.
"It's important for people to eat well and be active, and they should also
talk with their health care provider about getting regular health screenings
and keeping vaccinations current," says Dr. Freda Lewis-Hall, chief medical
officer at Pfizer. "Every year hundreds of thousands of American adults are
hospitalized from diseases such as influenza, shingles and pneumococcus, that
could have been prevented by vaccination. By offering education on prevention
along with fun activities, 50 MOVING FORWARD can help adults to embrace a
50 MOVING FORWARD goes beyond the basic tenets of healthy eating and physical
activity and highlights the importance of helping prevent health problems
before they arise through screenings and vaccinations, as well as the health
benefits of staying socially active and connected. One of the most beneficial
things people can do is to take steps to prevent illness. Even those who
already practice healthy habits should be aware of things that may affect
their health because as people age, their immune systems naturally begin to
50 MOVING FORWARD: Journey to a Healthier Future
Whether those 50 years and older are just getting started or are already
practicing healthy habits, 50 MOVING FORWARD will help adults overcome common
barriers to making healthy lifestyle choices. Participants can enroll:
oonline at YMCA.net/50MovingForward, where they can opt-in to receive
e-mails providing information, tips, patient/health care provider
discussion guides and activities that can be incorporated into their lives
oin person at a participating YMCA, where they can join in wellness events
and classes designed for adults 50 years and older
50 MOVING FORWARD will be offered at 25 YMCA associations across the country,
and both YMCA members and nonmembers are invited to join. To find a
participating Y, visit YMCA.net/50MovingForward.
About the Y
The Y is one of the nation's leading nonprofits strengthening communities
through youth development, healthy living and social responsibility.Across
the U.S., 2,700 Ys engage 21 million men, women and children – regardless of
age, income or background – to nurture the potential of children and teens,
improve the nation's health and well-being, and provide opportunities to give
back and support neighbors.Anchored in more than 10,000 communities, the Y
has the long-standing relationships and physical presence not just to promise,
but to deliver, lasting personal and social change. ymca.net
Pfizer and Healthy Aging
Pfizer works to encourage action for healthy aging through multiple programs.
To learn more, please visit www.getold.com.
Pfizer Inc: Working together for a healthier world™
At Pfizer, we apply science and our global resources to bring therapies to
people that extend and significantly improve their lives. We strive to set
the standard for quality, safety and value in the discovery, development and
manufacture of health care products. Our global portfolio includes medicines
and vaccines as well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and emerging
markets to advance wellness, prevention, treatments and cures that challenge
the most feared diseases of our time. Consistent with our responsibility as
one of the world's premier innovative biopharmaceutical companies, we
collaborate with health care providers, governments and local communities to
support and expand access to reliable, affordable health care around the
world. For more than 150 years, Pfizer has worked to make a difference for
all who rely on us. To learn more, please visit us at www.pfizer.com.
Mamie Moore, Y-USA
Victoria Davis, Pfizer Inc
SOURCE YMCA of the USA (Y-USA) and Pfizer Inc
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