After 53 Years Touting Speedy Pizza Making, Domino's Pizza(R) Makes an Unprecedented Pledge to Slow Down

    After 53 Years Touting Speedy Pizza Making, Domino's Pizza(R) Makes an
                      Unprecedented Pledge to Slow Down

Domino's tells its pizza makers to take their time when making Handmade Pan
Pizza

PR Newswire

ANN ARBOR, Mich., March 25, 2013

ANN ARBOR, Mich., March 25, 2013 /PRNewswire/ --Domino's Pizza (NYSE: DPZ)
is, after pioneering pizza delivery 53 years ago and establishing itself as
the recognized world leader in pizza delivery, saying something it never
thought it would to the pizza makers in its nearly 5,000 U.S. stores: slow
down.

(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b )

After  the debut of its Handmade Pan Pizza last fall, Domino's is now
revealing to customers its belief that slower is better when it comes to
preparing the latest permanent menu item.

A national campaign, beginning today, reveals the Handmade Pan Pizza – made
from fresh, never-frozen dough – takes a bit longer to make and bake, but
Domino's is willing to now make exceptions, after decades of touting speedy
pizza-making and prompt delivery. The new TV spot features clips from vintage
Domino's Pizza commercials from the 1980s.

"The word is spreading, but there are still many people out there who have yet
to try our Handmade Pan Pizza," said Russell Weiner, Domino's Pizza chief
marketing officer. "Our hope is that, by continuing to tell the story of what
makes this awesome product so unique to our menu, that people will continue to
discover that Domino's is now in the pan pizza game."

The campaign stars Robert Gavitt, a Domino's Pizza franchise owner from
Dallas, Texas, who helps explain why the Handmade Pan Pizzas need just a bit
more time to reach the golden-brown perfection customers deserve.

"Being a Domino's franchise owner since 1989, I can attest that slowing down
has never been a part of the Domino's culture – especially considering we are
the company that has proudly held a World's Fastest Pizza Maker competition
since 1983," said Gavitt. "However, for those who enjoy our Handmade Pan
Pizza, it's the right thing to do – and if it means a better experience for
our fans and customers, we are all for it."

About Domino's Pizza^®

Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,200 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the fourth quarter of 2012,
Domino's had global retail sales of nearly $2.4 billion, comprised of
approximately $1.1 billion in the U.S. and $1.3 billion internationally. Its
system is largely made up of franchise owner-operators who accounted for over
96% of the Domino's Pizza stores as of the fourth quarter of 2012. Domino's
reached the unprecedented $1 billion mark in U.S. digital sales during the
one-year time period from April 2011 to April 2012. Its emphasis on new
technology has helped drive the emergence of Domino's ordering apps for Kindle
Fire, Android™ and iPhone^® – which now cover over 80% of the smartphone
market. Continuing its focus on menu enhancement, Domino's established itself
as a player in the Pan Pizza market with the launch of its Handmade Pan Pizza,
featuring fresh, never-frozen dough, in October 2012.

Order - www.dominos.com
Mobile – http://mobile.dominos.com
Info - www.dominosbiz.com
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SOURCE Domino's Pizza, Inc.

Website: http://www.dominos.com
Contact: Media Relations: Chris Brandon, +1-734-323-7932 (Mobile),
chris.brandon@dominos.com
 
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