Ruger Named Cabela’s Vendor of the Year

  Ruger Named Cabela’s Vendor of the Year

Business Wire

SOUTHPORT, Conn. -- March 25, 2013

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce that the Company
has been named Vendor of the Year by Cabela’s, the world's largest direct
marketer of hunting, fishing, camping and related outdoor merchandise.

“This is an exceptional honor considering the many world-class vendors that
contribute to the success of Cabela’s," said Shawn Leska, Ruger Director of
Sales. "This award also validates our ongoing efforts in new product design,
improved manufacturing processes, enhanced marketing communication and
expanded Distributor and Retailer programs, all of which contribute to Ruger’s
success,” he continued.

Roger Verhulst, Cabela’s Senior Vice President of Merchandising, noted that it
was a team effort by Ruger and Lipsey’s that earned the special recognition.
“We have many vendor partners, but the Lipsey’s/Ruger team stands out as a key
partnership,” said Verhulst. “Ruger and Lipsey’s have long term vision, great
communication, offer new and exclusive products and help create a strategy to
market together. We have a strong relationship with Lipsey’s and Ruger and
they are doing the right things to contribute to success,” Verhulst concluded.

“We are honored to be recognized as Vendor of the Year, ” said Lipsey's
President & CEO Laurie Lipsey Aronson. She continued, “I think it is very
appropriate that Ruger and Lipsey’s are both recognized as it is a team effort
to serve Cabela’s. The key ingredients in this success are planning,
communication and hard work by a dedicated staff. As a firearms distributor,
we coordinate many parts of the process and we work hard to provide
exceptional service to all our customers.”

For information on the extensive line of award winning Ruger firearms, visit or To find accessories for Ruger firearms, visit

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. was founded in 1949 and is one of the nation’s
leading manufacturers of high-quality firearms for the commercial sporting
market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing
facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and
projections concerning future expectations. Such statements are based on
current expectations and are subject to certain qualifying risks and
uncertainties, such as market demand, sales levels of firearms, anticipated
castings sales and earnings, the need for external financing for operations or
capital expenditures, the results of pending litigation against the Company,
the impact of future firearms control and environmental legislation, and
accounting estimates, any one or more of which could cause actual results to
differ materially from those projected. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of the
date made. The Company undertakes no obligation to publish revised
forward-looking statements to reflect events or circumstances after the date
such forward-looking statements are made or to reflect the occurrence of
subsequent unanticipated events.

       Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®


Sturm, Ruger & Company, Inc.
Ken Jorgensen, 203-259-7843
Director of Media Relations
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