Teradata Applications CMO Lisa Arthur Named to Direct Marketing News 2013 Marketing Hall of Femme New York event honors the most influential women in global marketing PR Newswire INDIANAPOLIS, March 25, 2013 INDIANAPOLIS, March 25, 2013 /PRNewswire/ --Teradata Corporation (NYSE: TDC), a global leader in analytic data platforms, applications and services, announced today that Lisa Arthur, CMO of Teradata Applications (formerly Aprimo), is one of 15 leading women marketing executives recently named by Direct Marketing News to its 2013 Marketing Hall of Femme. (Photo: http://photos.prnewswire.com/prnh/20130325/CL82408) (Logo: http://photos.prnewswire.com/prnh/20120412/CL86658LOGO) The honor was announced Friday, March 22 at an awards ceremony held in New York City. Arthur was cited for her longtime industry leadership and her revolutionary contributions to data-driven integrated marketing adoption. "This group of exceptional female marketing chiefs has risen to the apex of their profession as champions of integrated, direct marketing strategies in their organizations. Their methods have improved marketing performance and have yielded measurable results—from revenue growth to increases in customer engagement. Their stories, similar to those of powerhouse brands, are ones of dynamism, flexibility, incisiveness, and determination," said Ginger Conlon, editor-in-chief, Direct Marketing News. "The successes of the 2013 Direct Marketing News Marketing Hall of Femme are truly inspirational, and it's our honor to highlight the achievements of such an accomplished group of marketing leaders." About Lisa Arthur As Teradata Applications' Chief Marketing Officer, Arthur drives global applications strategy including brand, thought leadership and demand generation as well as key customer-centric initiatives around Teradata's Integrated Marketing Management (IMM) offerings. A 30-year marketing veteran, Arthur has also served as CMO for internet leader Akamai Technologies, B2B2C application provider Mindjet, and most recently Aprimo (now Teradata Applications), and also spent seven years as Vice President of Marketing with Oracle Corp. She is a Trustee with the Marketing Sciences Institute, a member of Ball State's Emerging Media Board of Advisors, and a former advisory board member of the CMO Council. Her industry thought-leadership blog, "The Marketing Revolution," is a regular feature on the FORBES.com CMO Network. Darryl McDonald, president of Teradata Applications said, "On behalf of our global marketing organization, we're honored to have Lisa Arthur receive this award. Direct Marketing News is a highly respected voice in the global marketing community, which makes this a truly meaningful honor." The Direct Marketing News 2013 Marketing Hall of Femme honorees are: oLisa Arthur, CMO, Teradata Applications (formerly Aprimo) oRebecca Baker, CMO, Alvarez & Marsal oEmma Carrasco, CMO, NPR oJoan Chow, EVP, CMO, ConAgra Foods oBeth Comstock, SVP & CMO, GE oLauren Crampsie, CMO, Ogilvy & Mather oVicki Free, CMO, BET Networks oAnne Globe, CMO, Dreamworks Animation oLeontyne Green Sykes, CMO, IKEA oDenise Incandela, President, Saks Direct, CMO, Saks oMariann McDonagh, CMO, inContact oRichelle Parham, CMO, eBay oMartine Reardon, CMO, Macy's oSusan Thronson, SVP, Global Marketing, Marriott oTrish Wheaton, CMO, Wunderman More information about the event and honorees can be found on the Direct Marketing News website, or contact Ginger Conlon at firstname.lastname@example.org. About Teradata Teradata Corporation (NYSE: TDC) is a global leader in analytic data platforms, applications and services that empower organizations to make the best decision possible for competitive advantage. Teradata's market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organizations through a data-driven approach that simplifies the complexity of today's rapidly changing marketing environment. To learn more about Teradata applications, visit teradata.com. Get to know Teradata: Twitter: https://twitter.com/teradatanews Facebook: http://www.facebook.com/Teradata YouTube: http://www.youtube.com/user/teradata LinkedIn: http://www.linkedin.com/company/teradata/products Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries. SOURCE Teradata Corporation Website: http://www.teradata.com Contact: John Sawyer, Teradata Corporation, 303-601-2949, John.email@example.com
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Teradata Applications CMO Lisa Arthur Named to Direct Marketing News 2013 Marketing Hall of Femme
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