Teradata Applications CMO Lisa Arthur Named to Direct Marketing News 2013
Marketing Hall of Femme
New York event honors the most influential women in global marketing
INDIANAPOLIS, March 25, 2013
INDIANAPOLIS, March 25, 2013 /PRNewswire/ --Teradata Corporation (NYSE: TDC),
a global leader in analytic data platforms, applications and services,
announced today that Lisa Arthur, CMO of Teradata Applications (formerly
Aprimo), is one of 15 leading women marketing executives recently named by
Direct Marketing News to its 2013 Marketing Hall of Femme.
The honor was announced Friday, March 22 at an awards ceremony held in New
York City. Arthur was cited for her longtime industry leadership and her
revolutionary contributions to data-driven integrated marketing adoption.
"This group of exceptional female marketing chiefs has risen to the apex of
their profession as champions of integrated, direct marketing strategies in
their organizations. Their methods have improved marketing performance and
have yielded measurable results—from revenue growth to increases in customer
engagement. Their stories, similar to those of powerhouse brands, are ones of
dynamism, flexibility, incisiveness, and determination," said Ginger Conlon,
editor-in-chief, Direct Marketing News. "The successes of the 2013 Direct
Marketing News Marketing Hall of Femme are truly inspirational, and it's our
honor to highlight the achievements of such an accomplished group of marketing
About Lisa Arthur
As Teradata Applications' Chief Marketing Officer, Arthur drives global
applications strategy including brand, thought leadership and demand
generation as well as key customer-centric initiatives around Teradata's
Integrated Marketing Management (IMM) offerings. A 30-year marketing veteran,
Arthur has also served as CMO for internet leader Akamai Technologies, B2B2C
application provider Mindjet, and most recently Aprimo (now Teradata
Applications), and also spent seven years as Vice President of Marketing with
Oracle Corp. She is a Trustee with the Marketing Sciences Institute, a member
of Ball State's Emerging Media Board of Advisors, and a former advisory board
member of the CMO Council. Her industry thought-leadership blog, "The
Marketing Revolution," is a regular feature on the FORBES.com CMO Network.
Darryl McDonald, president of Teradata Applications said, "On behalf of our
global marketing organization, we're honored to have Lisa Arthur receive this
award. Direct Marketing News is a highly respected voice in the global
marketing community, which makes this a truly meaningful honor."
The Direct Marketing News 2013 Marketing Hall of Femme honorees are:
oLisa Arthur, CMO, Teradata Applications (formerly Aprimo)
oRebecca Baker, CMO, Alvarez & Marsal
oEmma Carrasco, CMO, NPR
oJoan Chow, EVP, CMO, ConAgra Foods
oBeth Comstock, SVP & CMO, GE
oLauren Crampsie, CMO, Ogilvy & Mather
oVicki Free, CMO, BET Networks
oAnne Globe, CMO, Dreamworks Animation
oLeontyne Green Sykes, CMO, IKEA
oDenise Incandela, President, Saks Direct, CMO, Saks
oMariann McDonagh, CMO, inContact
oRichelle Parham, CMO, eBay
oMartine Reardon, CMO, Macy's
oSusan Thronson, SVP, Global Marketing, Marriott
oTrish Wheaton, CMO, Wunderman
More information about the event and honorees can be found on the Direct
Marketing News website, or contact Ginger Conlon at email@example.com.
Teradata Corporation (NYSE: TDC) is a global leader in analytic data
platforms, applications and services that empower organizations to make the
best decision possible for competitive advantage. Teradata's market-leading
Integrated Marketing Management (IMM) solutions advance the productivity and
performance of marketing organizations through a data-driven approach that
simplifies the complexity of today's rapidly changing marketing environment.
To learn more about Teradata applications, visit teradata.com.
Get to know Teradata:
Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.
SOURCE Teradata Corporation
Contact: John Sawyer, Teradata Corporation, 303-601-2949,
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