Sophia Names Bill Roth Vice President of Products and Marketing as Demand for Smarter Content Analytics Grows

Sophia Names Bill Roth Vice President of Products and Marketing as Demand for 
Smarter Content Analytics Grows 
Company Expands Executive Team With Software Solutions Industry
Veteran to Capitalize on Explosive Market Opportunity for
Next-Generation Intelligent Analytics 
SAN JOSE, CA -- (Marketwire) -- 03/25/13 --   Sophia Search, the
innovation leader in semantic content analysis, today announced that
it has appointed Bill Roth as vice president of products and
marketing. This announcement follows the company's recent Series A
funding round which raised $3.7 million. Roth will lead Sophia's
product management, marketing, and demand generation efforts as the
company continues its rapid sales and brand expansion. 
Sophia's products are unique in providing understanding and context
within large sets of unstructured content. The company's solutions
are used in some of the world's largest advertising and publishing
houses to automatically understand the meaning of content users are
consuming and to intelligently leverage this insight to deliver the
information and services they need. Advertisers can achieve up to
three times higher click through rates by providing more relevant ad
content without using cookies. Publishers' sales can be increased by
intelligently recommending titles through an understanding of
readers' interests while maintaining anonymity.  
"We are pleased to have Bill join the executive team as we gear up
for our next phase of growth," said David Patterson, CEO, Sophia.
"His enterprise software expertise combined with his proven track
record in marketing and business development will be invaluable to
the company as we continue to deliver solutions that give customers
the enhanced analytics, insights and intelligence they need to drive
more value and profitability for their businesses."  
A proven marketing executive, Roth has over 25 years of experience in
marketing at leading public and privately held information technology
companies. Prior to joining Sophia, Roth was vice president of
marketing at open storage solutions provider, Nexenta. Before his
post at Nexenta, Roth was the VP and Business Unit Lead of the BEA
Systems Workshop Business Unit, prior to the acquisition by Oracle.
Previous to BEA, Roth held leadership positions with Epiphany, Sun
Microsystems (JavaSoft), and Morgan Stanley. 
"Sophia has an incredible combination of ground-breaking technology,
innovation and product differentiation to capitalize on the analytics
market that is rich in opportunity," said Bill Roth, vice president
of products and marketing, Sophia. "I look forward to leading the
company's marketing and demand generation as we drive substantial
market share and value for our customers in the publishing and
advertorial sectors." 
Sophia has also hired Shankari Panchapakesan as senior director of
product management, where she will focus on the advertising and
publishing verticals. She brings 15+ years of experience in product
management and engineering from companies as diverse as The Nielsen
Company, ATT Mobility and Ericsson. 
Tweet this: @sophiasearch announces Bill Roth @BillRothSophia as VP
of Products and #Marketing 
Follow Sophia on Twitter at: http://twitter.com/sophiasearch
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us at http://www.facebook.com/SophiaSearch. 
About Sophia 
 Established in 2007, Sophia is the innovation leader
in semantic content analysis. Sophia specializes in automatically
extracting precise meaning from content to intuitively understand
what it is about without the need for training or human guidance.
Sophia is headquartered in San Jose, Calif. with offices in Belfast,
N. Ireland and St. Petersburg, Russia. For more information, please
visit: http://www.sophiasearch.com. 
Media Contact:
Sabrina Sanchez
The Ventana Group
(925) 785-3014
sabrina.sanchez@ventanapr.com 
 
 
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