25th March, 2013 
             Daily Mail and General Trust plc (`DMGT') 
                         Trading Update 
Ahead of DMGT's Investor Briefing tomorrow afternoon, this statement provides
an update on the Group's progress in the current year. It covers the five
month period to the end of February, 2013 as well as the Group's financial
position and performance during the period, updated to the latest practicable
Trading in line with our expectations; outlook for the year unchanged: 
- DMGT underlying# revenue up 2%
- Good underlying# growth of 5% from our B2B businesses
- Underlying# revenue decline of 2% at dmg media; improved profit margin driven  
by cost efficiencies
- Underlying# digital advertising growth exceeding print advertising decline^
- Continued strong performance of dmg media's digital assets
- Continuation of share buy back programme
- Outlook for the year unchanged 
Revenue Growth v Prior Year     Reported        Underlying#
5 Months to February 2013 
Group revenue~                     0%               +2%
B2B~                               +8%              +5%
RMS                                +4%              +5%
dmg information                   +16%              +13%
dmg events                        +39%              +13%
dmg media                          -7%              -2% 
Business to Business (B2B) 
- Risk Management Solutions (RMS) delivered continued growth,
despite the focus this year on the development of the new software platform,
RMS(one), to be launched in 2014. 
- Strong growth from dmg information with double digit growth rates
from the Education (Hobsons), Property (Landmark and EDR) and Energy
(Genscape) businesses. 
- dmg events performing as expected with good underlying# growth of
13% driven by the biennial ADIPEC and Gastech events. The exceptionally strong
growth in reported revenues reflects the benefit of the timing of biennial
- For the first half of the year, Euromoney Institutional Investor
experienced challenging market conditions and is expected to show a revenue
decline of approximately 1%, but adjusted profit before interest and tax
broadly in line with last year. Euromoney released its trading update on 22nd
March, 2013. 
dmg media 
Due to tomorrow's Investor Briefing event, which is focused on dmg
media, an extended commentary on that business's performance is provided in
this Trading Update. 
Revenue Growth v Prior              Reported             Underlying#
Year 5 Months to February 2013
                          Q1  2 Months 5 Months Q1†  2 Months 5 Months 
dmg media                    -7%    -7%      -7%    -3%    -1%      -2%
Advertising                  -4%    -5%      -5%     0%    +2%      +1%
Circulation                  -6%    -8%      -7%    -6%    -6%      -6% 
- dmg media: underlying# revenues down 2% in the period, with
underlying# circulation revenues down 6% in a weak market. Our titles
delivered continued market share improvement with Daily Mail's market share
increasing to 22.2% and The Mail on Sunday's market share increasing to
21.0%*. Total underlying# advertising revenues were up 1%, with strong digital
growth more than offsetting the decline in print advertising. 
Underlying# newspaper advertising was down 8% in the period whilst
digital advertising experienced strong growth, in particular MailOnline which
was up 59%. For the three weeks since 24th February, 2013, total underlying#
advertising revenues were in line with last year. 
Print advertising revenues from the current portfolio were down
£11 million on the same period last year whilst digital advertising revenues 
from the
current portfolio were up £13 million^. This excludes the growth from Zoopla
Property Group. 
MailOnline's February 2013 performance included: 
- 111 million unique browsers+, 22% ahead of February 2012
- Traffic to iPhone and android apps both being at record levels
- Mobile access accounting for a record 43% of total visits 
MailOnline's revenues for the month of March are expected to be
approximately £3.4 million and full year revenues are expected to be around
£45 million. 
Some other notable monthly performances from dmg media's digital
businesses in the first couple of months of 2013 are: 
- Wowcher's monthly revenues exceeding £1 million for the first time, with a 
database of 2.2 million customers. 
- Zoopla Property Group's continued strong growth. In January, a
record number of house movers used its sites, resulting in 2.5 million
enquiries to its agent and developer members, and revenues per member were at
record levels. Zoopla Property Group's revenues for the full year are expected
to be in excess of £60 million. 
- Evenbase had 40 million unique visitors, with over 30% of
Jobsite's traffic being mobile. Jobrapido achieved 294 million page views and
its database now includes a record 7.1 million active jobseekers. Evenbase's
full year revenues are expected to be in excess of £80 million. 
Despite increased investment in digital products, dmg media's
profit margin for the period increased year on year, due in part to the
rationalisation of printing facilities that took place during 2012. Headcount
has reduced by 605 (16%) to 3,237 since 30th September, 2012, due to
disposals. Excluding disposals, headcount is in line with the end of September
2012 with increased staff levels in the digital businesses being offset by
reductions in print and other operational areas. 
Net debt / financing 
Net debt increased during the period, as expected, due to the usual
seasonal cash outflows, including dividend payment. We expect our year end net
debt to EBITDA ratio to be about 2.0. On 22nd November, 2012, we announced a
share buy back programme of up to £100 million over the following twelve
months and as at 22nd March, 2013, DMGT had acquired 5.4 million shares at a
cost of £32 million. 
Investor Briefing 
DMGT is holding an Investor Briefing for City analysts and investment
institutions on 26th March, 2013, to give them an opportunity to learn more
about dmg media. The event will be webcast live and it is possible to register
for the webcast at `http://dmgt.com/webcast'. There will be no additional
update on current trading at the Investor Briefing. 
Appointment of joint broker 
Numis Securities Ltd has been appointed as DMGT's joint broker, with immediate
effect, alongside existing broker, Credit Suisse. 
For further information 
For analyst and institutional enquiries:
Stephen Daintith, Finance Director                 +44 20 3615 2902
Adam Webster, Head of Management Information
and Investor Relations 
                                               +44 20 3615 2903 
For media enquiries:
Kim Fletcher/Will Carnwath, Brunswick Group        +44 20 7404 5959 
Conference call 
A conference call will be held with City analysts at 8.00 a.m. on
25th March, 2013. The dial-in number is 0800 694 0257 or +44 (0) 1452 555 566;
conference code: 24518078. A replay of the call will be available on DMGT's
website at www.dmgt.com. 
Next trading update 
The Group's next scheduled announcement of financial information
will be its results for the half year ended 31st March, 2013, which will be
released on the morning of 23rd May, 2013. 
About DMGT 
DMGT is an international business built on entrepreneurship and innovation. We
bring together leading companies and talented people to provide businesses and
consumers with high-quality analysis & insight, information, news and
Group revenues are split broadly equally across the B2B and Consumer
The B2B business comprises: 
- Risk Management Solutions
- dmg information
- dmg events
- Euromoney Institutional Investor 
The Consumer business, known as dmg media, comprises: 
- The Daily Mail, The Mail on Sunday and MailOnline
- Metro
- Evenbase (Jobsite & Jobrapido)
- Wowcher
- Zoopla Property Group (Zoopla & Prime Location), 50.8% stake 
DMGT's ambition is to provide the highest quality content and services, across
the most attractive growth markets in innovative, responsible and sustainable
ways, building on its track record of earnings and dividend growth. 
~ DMGT Group revenue growth rates exclude Northcliffe Media, which
was disposed of effective 30th December, 2012. DMGT Group and B2B growth rates
include Euromoney Institutional Investor. 
# Underlying revenue is revenue on a like for like basis, adjusted
for constant exchange rates, disposals, closures, non-annual events made in
the current and prior year and, with the exception of Euromoney, acquisitions.
For dmg information, movements exclude the effects of acquisitions made last
year and this year. For dmg events, the comparisons are between events held in
the year and the same events held the previous time. The cumulative
comparisons exclude Evanta. For dmg media, underlying advertising excludes the
effects of the sale of Teletext Holidays and motors.co.uk last year, the
disposal of central and eastern European businesses this year, and the merger
of the Digital Property Group and Zoopla in May 2012 and total underlying
revenue also excludes low margin contract printing revenue. The year on year
growth of Jobrapido, which was acquired in April 2012, is included in
underlying revenues, having been excluded from previous statements. 
^ The underlying growth in digital advertising revenue exceeding
the underlying reduction in print advertising revenue refers specifically to
dmg media. Print advertising includes revenue from the Daily Mail, The Mail on
Sunday and Metro, whilst digital advertising includes revenue from MailOnline,
Evenbase (excluding Broadbean and including the year on year growth from
Jobrapido), Wowcher, Metro's digital assets, Villarenters and other smaller
revenue streams. Zoopla Property Group is a joint venture and consequently its
revenues are excluded from dmg media's revenues. 
† Q1 figures have been restated to include the year on year growth
of Jobrapido, which was acquired by dmg media's Evenbase business in April
* Daily Mail 22.2% in February 2013, a record level, compared to
21.4% in February last year and The Mail on Sunday's 21.0% share was the
highest since the launch of the Sunday Sun. Circulation market share figures
are calculated using ABC's February 2012 and February 2013 National Newspapers
Reports. The News of the World closed in July 2011 and the Sunday edition of
The Sun was launched on 26th February, 2012, so The Mail on Sunday's market
share in February 2012 is not considered a relevant comparison. 
+ The number of unique browsers is tracked by MailOnline and
audited by ABC. 
The average £:US$ exchange rate for the first five months was £1:
$1.59 (against £1:$1.58 last year). 
This Trading Update is prepared for and addressed only to the
Group's shareholders as a whole and to no other person. The Group, its
directors, employees, agents or advisers do not accept or assume
responsibility to any other person to whom the Trading Update is shown or into
whose hands it may come and any such responsibility or liability is expressly
disclaimed. Statements contained in this Trading Update are based on the
knowledge and information available to the Group's Directors at the date it
was prepared and therefore the facts stated and views expressed may change
after that date. By their nature, the statements concerning the risks and
uncertainties facing the Group in this Trading Update involve uncertainty
since future events and circumstances can cause results and developments to
differ materially from those anticipated. To the extent that this Trading
Update contains any statement dealing with any time after the date of its
preparation such statement is merely predictive and speculative as it relates
to events and circumstances which are yet to occur. The Group undertakes no
obligation to update these forward-looking statements. 

                                              Daily Mail and General Trust plc
                                            Northcliffe House, 2 Derry Street,
                                                                London, W8 5TT
                                    Registered in England and Wales No. 184594

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