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Hornitos(R) Breaks New Ground With the Launch of "Lime Shot"

Hornitos(R) Breaks New Ground With the Launch of "Lime Shot" 
The Premium Tequila Revolutionizes the Shot Experience 
DEERFIELD, IL -- (Marketwire) -- 03/25/13 --  Hornitos(R) Tequila is
revolutionizing the shot occasion with the introduction of
Hornitos(R) Lime Shot, the perfect combination of Hornitos(R) Plata
100% blue agave tequila with the refreshing taste of lime and a hint
of salt. This innovative spirit transforms the salt+tequila+lime
ritual into a single shot that is great tasting and convenient all in
one.  
Hornitos(R) Lime Shot is a clear spirit that imparts the distinct
aroma of authentic Hornitos(R) Plata Tequila and a unique agave
flavor that is approachable and pleasingly light with a slightly dry
finish. Elevating the shot experience, this latest extension of the
Hornitos(R) family is incredibly smooth and best enjoyed chilled. 
"Since Hornitos(R) was introduced, we have been committed to
revolutionizing the tequila category and the introduction of
Hornitos(R) Lime Shot is no exception," said Vanessa Jenkins, Senior
Marketing Director of Tequilas at Beam Inc. "The addition of
Hornitos(R) Lime Shot into our portfolio of 100% agave tequilas
provides an unexpected twist on the traditional shot that will allow
you to start the night right." 
Hornitos(R) Plata is the purest expression of 100% blue agave
tequila. Made with the brand's signature cultivated yeast, it is
double distilled and unaged with hints of fresh floral, herbal and
wooden notes. This premium tequila is clean, smooth and retains a
pure agave flavor.  
Hornitos(R) Lime Shot is currently available nationwide. With a
suggested retail price of $17.99 - $19.99 for a 750ml bottle, it will
also be available in 50ml and 1 liter. For more information on
Hornitos(R) Tequila, please "LIKE" Hornitos(R) Tequila on Facebook,
follow us on Twitter @Hornitos or visit www.hornitostequila.com.  
About Hornitos(R) Tequila
 The Hornitos(R) family of tequilas keeps
Don Francisco Javier Sauza's legacy alive, using the same high
standards to cultivate the best and most flavorful agaves, molding
them into premium tequilas that everyone can enjoy. He brought the
celebrated spirit to new heights with the agave-robust Reposado,
broke the rules to create a crystalline Plata, went above and beyond
tequila standar
ds to make an ultra smooth and aromatic Anejo, and now
his legacy lives on with our latest innovation Lime Shot --
empowering you to Grab Life by The Hornitos(R).  
About Beam Inc.
 As one of the world's leading premium spirits
companies, Beam is Crafting the Spirits that Stir the World.
Consumers from all corners of the globe call for the company's
brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac,
Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos
Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish
Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is
focused on delivering superior performance with its unique
combination of scale with agility and a strategy of Creating Famous
Brands, Building Winning Markets and Fueling Our Growth. Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5
billion (excluding excise taxes), volume of 38 million 9-liter
equivalent cases and some of the industry's fastest growing
innovations.  
Headquartered in Deerfield, Illinois, Beam is traded on the New York
Stock Exchange under the ticker symbol BEAM and is included in the
S&P 500 Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com. 
Hornitos(R) Lime Shot, Tequila with Natural Flavor, 35% Alc./Vol.
Copyright2013 Sauza Tequila Import Company, Deerfield, IL. All
trademarks are the property of their respective owners. 
CONTACTS:
Amanda Shaker 
Beam Inc. 
847-444-7699 
Amanda.Shaker@BeamGlobal.com 
Nikole Flores
DBC PR+New Media
202-292-4569
Hornitos@DBCPR.com