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Sony DADC New Media Solutions and BBC Worldwide Bring Doctor Who to PlayStation®Home

     Sony DADC New Media Solutions and BBC Worldwide Bring Doctor Who to
                               PlayStation®Home

  PR Newswire

  LONDON, March 25, 2013

-- Longest Running Science Fiction TV Series Gets Virtual and Social Twist

LONDON, March 25,2013 /PRNewswire/ -- Sony DADC New Media Solutions'
interactive development group, LOOT Entertainment, and BBC Worldwide's Digital
Partnerships team have joined forces to bring Doctor Who to life like never
before by creating a social gaming and commerce environment inside
PlayStation®Home. Available to more than 31 million PlayStation®Home users
across the globe on March 27th, the Doctor Who on PlayStation®Home experience
will immerse gamers in the world of Doctor Who by allowing fans to interact
with iconic elements, explore and customize environments, and watch content
from the popular television series in a social atmosphere.

(Photo: http://photos.prnewswire.com/prnh/20130325/NY82252-a )(Photo:
http://photos.prnewswire.com/prnh/20130325/NY82252-b )

Doctor Who fans can enjoy dynamic features based on the show's most popular
characters and scenery, such as the Eleventh Doctor and River Song costumes,
and a TARDIS- themed private space and clubhouse. Users can also visit the
Doctor Who-themed LOOT Space Station Theater for additional video content from
BBC Worldwide and shop for Doctor Who items - both virtual and real - via
LOOT's Entertainment on Demand system.

"We're really excited to be bringing this much-loved series to social and
virtual worlds," said Simon Hutson, senior vice president digital development
at BBC Worldwide. "Discovering new ways to engage with our fans is incredibly
important to us, especially as we approach Doctor Who's 50 ^th year."

"We are committed to preserving the spirit and aesthetic of Doctor Who while
introducing this historic franchise to PlayStation®Home," said David Sterling,
vice president of business development, LOOT Entertainment. "It's the same
Doctor Who millions have loved for almost 50 years—with a virtual,
interactive, and social twist."

In celebration of the series' 50 ^th Anniversary, additional Doctor Who themed
virtual goods, environments and social experiences will be added to Doctor Who
on PlayStation®Home throughout 2013. For a sneak peek into the Doctor Who
experience visit: http://youtu.be/kUOK1dY3y0A and
http://www.youtube.com/watch?v=vQ9aZf-ihEs

About Sony DADC New Media Solutions

Sony DADC New Media Solutions provides complete digital supply chain solutions
to power a new era of media consumption. Major film studios, broadcasters,
music labels, game companies, software providers, and other content providers
rely on us for innovative technology to keep pace with rapidly evolving
consumer demand and emerging multichannel distribution models. Our market
insight, proven expertise across both physical and digital media, and
strategic partnerships throughout the industry enable us to provide unmatched
end-to-end services that deliver the speed, efficiency, and quality required
by today's digital media businesses and the audiences they serve. For more
information, please visit newmedia.sonydadc.com .

About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and
a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The
company exists to exploit the value of the BBC's assets for the benefit of the
licence fee payer and invest in public service programming in return for
rights. In 2011/12, BBC Worldwide generated headline profits of £155 million
on headline sales of £1085 million and returned £216 million to the BBC. For
more detailed performance information please see our Annual Review website:
http://www.bbcworldwide.com/annualreview

From April 2013, BBC Worldwide is restructuring its business to be based
around geographic locations, supported by key global business areas.

bbcworldwide.com twitter.com/bbcwpress

Website: http://newmedia.sonydadc.com
Contact: BBC Worldwide: Chris Hicks, Chris.hicks@bbc.com, +44-(0)20-8433-2980,
or Sony DADC: Melanie Nelson, Melanie.nelson@sonydadc.com, +1-310-266-3449
 
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