OraQuick(R) Launches "Make Knowing Your Thing Today" Campaign to Promote the
Importance of Knowing Your HIV Status
Earvin "Magic" Johnson Helps Kick Off Awareness Campaign, Encouraging and
Inspiring Others to Share Their Story About Their Decision to Test for HIV
BETHLEHEM, Pa., March 25, 2013 (GLOBE NEWSWIRE) -- OraSure Technologies, Inc.
(Nasdaq:OSUR), maker of the OraQuick^® In-Home HIV Test, announced today the
launch of a nationwide awareness campaign to encourage everyone to learn their
HIV status. The campaign, "Make Knowing Your Thing Today" asks people across
the country to share their story about their decision to test for HIV. The
awareness campaign is part of an integrated national marketing program that
includes events, as well as national and local radio, outdoor advertising,
television, print and digital advertising.
Earvin "Magic" Johnson has teamed with OraSure to kick off this campaign
today, sharing his story of knowing, and encouraging others to do the same.
"Knowing your HIV status is important, but that doesn't mean that the decision
to get tested is easy. Everyone follows a different path to testing and
everyone has different reasons for doing it," said Earvin "Magic" Johnson, CEO
of Magic Johnson Enterprises. "We need to have an open and honest dialogue
about HIV/AIDS to help remove the stigma around testing, so more people get
tested. The more people we get to join the conversation, the more powerful the
message will be: Testing for HIV/AIDS can save lives. It's everyone's thing."
The OraQuick^® In-Home HIV Test is the first ever in-home rapid infectious
disease test made available directly to consumers. Launched in October 2012,
the test detects antibodies to both HIV-1 and HIV-2 with an oral swab,
providing a confidential in-home testing option with results in as little as
20 minutes. It is available in most national drugstore and mass merchandiser
retail outlets nationwide and online at OraQuick.com.
OraQuick^® has launched the "Make Knowing Your Thing Today" campaign to
encourage people to take the important step towards learning their HIV status.
The campaign features a contest, which asks participants to submit a short
video or photo with caption at www.OraQuick.com/knowing, to share their story
about why they decided to get tested for HIV. A winning entry will be selected
based on viewer voting and input from a panel of judges. The winner will be a
part of a future OraQuick^® In-Home HIV Test promotion. The contest runs
through July 2013.
"HIV/AIDS continues to be one of the most significant health crises facing
America today. Knowing your HIV status is the best thing for everyone,
regardless of age, race or sexual orientation," said Douglas A. Michels,
President and Chief Executive Officer of OraSure Technologies. "It has never
been easier than now with our OraQuick^® In-Home HIV Test, which empowers
people to test in the comfort and privacy of their own home."
According to the Centers for Disease Control and Prevention (CDC), there are
approximately 1.2 million people in the U.S. that have HIV and approximately
240,000 of them are unaware of their status. Those who do not know they are
HIV positive are disproportionately responsible for the 50,000 new HIV
infections that occur each year.
Approved by the U.S. Food and Drug Administration (FDA) in July 2012, the
OraQuick® In-Home HIV Test was named one of the "Best Inventions of 2012" by
TIME and was also named a "Top Health Breakthrough of 2012" by Men's Health
magazine. It is an over-the-counter version of OraQuick ADVANCE®, an oral swab
rapid test with more than 25 million units sold in the professional market,
including doctors, hospitals, clinics and other trained professionals.
To ensure optimal support for individuals using the OraQuick® In-Home HIV
Test, OraSure offers live support and comprehensive referral services 24 hours
a day, seven days a week, every day of the year, through a toll-free support
center and comprehensive consumer website at www.oraquick.com. The OraQuick®
Support Center is staffed with highly trained, bi-lingual (English/Spanish)
representatives who are available by telephone at 866-436-6527 to answer
questions about HIV/AIDS and using and interpreting the test. They also
provide referrals to follow-up and care, and can take orders for the OraQuick
In-Home HIV Test. Additionally, the product website provides access to
resources and referral to follow-up counseling, confirmatory testing and
For more information on the "Make Knowing Your Thing Today" campaign and video
contest, visit www.OraQuick.com/knowing.
About OraSure Technologies
OraSure Technologies is a leader in the development, manufacture and
distribution of oral fluid diagnostic and collection devices and other
technologies designed to detect or diagnose critical medical conditions. Its
innovative products include rapid tests for the detection of antibodies to HIV
and HCV at the point of care and testing solutions for detecting various drugs
of abuse. In July 2012, the Company received approval from the U.S. Food and
Drug Administration for the Company's OraQuick® In-Home HIV Test for sale
directly to consumers in the over-the-counter (OTC) market - making it the
first and only rapid OTC HIV test approved in the U.S. In addition, the
Company is a leading provider of oral fluid sample collection, stabilization
and preparation products for molecular diagnostic applications. OraSure's
portfolio of products is sold globally to various clinical laboratories,
hospitals, clinics, community-based organizations and other public health
organizations, research and academic institutions, distributors, government
agencies, physicians' offices, and commercial and industrial entities. The
Company's products enable healthcare providers to deliver critical information
to patients, empowering them to make decisions to improve and protect their
For more information on OraSure Technologies, please visit www.orasure.com.
CONTACT: Media Contact:
Zer0 to 5ive for OraSure Technologies
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