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Strauss Group Clarifies No Strategic Decision Made to Scale Down Green Coffee Export Operation in Brazil

Strauss Group Clarifies No Strategic Decision Made to Scale Down Green Coffee
                          Export Operation in Brazil

  PR Newswire

  TEL AVIV, Israel, March 23, 2013

TEL AVIV, Israel, March 23, 2013 /PRNewswire/ --

In clarification of the press release  issued by Strauss Group, we would like
to  emphasize and clarify that no strategic decision was made to scale down
the green coffee export operation in Brazil.

The reduction in  green coffee  export activity in 2012 was due to the price
decrease of green coffee, the price volatility, as well as the transportation
conditions which existed in 2012.

Green coffee export from Brazil has been and will be an important part of the
Company coffee business and profit; in addition to the profit generated by the
operation itself, the green coffee export operation generates various
synergies with  the other coffee operations of the Brazilian subsidiary.

For further information: Talia Sessler Director of Investor Relations Strauss
Group Ltd. +972-54-5772195 +972-3-6752545 talia.sessler@strauss-group.com
Osnat Golan VP Communications & Digital, Spokesperson Strauss Group Ltd.
+972-52-8288111 +972-3-6752281 Or Gil Messing External Communications Director
Strauss Group Ltd. +972-54-2525272