STAR TREK INTO DARKNESS & Paramount Pictures Celebrate WWF's Earth Hour

   STAR TREK INTO DARKNESS & Paramount Pictures Celebrate WWF's Earth Hour

PR Newswire

LONDON, March 23, 2013

LONDON, March 23, 2013 /PRNewswire/ --As the UK prepares to go 'into
darkness' for WWF's Earth Hour, Paramount Pictures is pleased to announce its
support with a special 'Star Trek' themed light display which will dim as
Earth Hour approaches.

(Logo: http://photos.prnewswire.com/prnh/19991206/PARLOGO )

This amazing light show by Paramount, in conjunction with Ars Electronica
Futurelab & Ascending Technologies, will see quadrocopters fly into the night
sky, forming the Star Trek federation logo beside Tower Bridge on a scale
never seen before. In keeping with Earth Hour's initiative, the quadrocopters
will utilize batteries that were charged in Austria usinggreen energy from
the Austrian renewable energy grid specifically for this event.

The event will coincide with WWF's Earth Hour at 8:30 pm. Along with key
landmarks such as Big Ben, the Houses of Parliament, and The London Eye going
dark, the quadrocopters will turn off their glow in support of Earth Hour.

To signal the end of Earth Hour at 9:30 pm the quadrocopters will reform the
Star Trek logo above London's skyline.

The logo formation will hover about 36m (118ft) above the ground at the lowest
point and the highest point (the tip of the logo) will be at approximately
130m (426ft) above ground. The total height of the logo will be approximately
94meters (308ft).

The light show can be captured from the main location at Old Billingsgate
Walk, giving a view of Tower Bridge and City Hall. Other vantage points for
the public are the Tower of London and on location at Potters Field Park,
Tooley Street, Southwark, London SE1 2AA.

John Fletcher, Director of Marketing for Paramount Pictures UK said "We are
very pleased to go 'into darkness' with the rest of the world in support of
Earth Hour. It seems fitting to be associated with such a global cause."

Kellie Rollings from WWF said "WWF is delighted that Paramount is supporting
this year's Earth Hour event. Millions of people around the world take part
in Earth Hour year on year and we're always looking for innovative ways to get
our message out there. It's fantastic that Paramount has chosen to mark the
hour by dimming their lights at this unusual light display."

"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon
Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk
through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.
Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and
Paul Schwake are the executive producers.

"STAR TREK INTO DARKNESS" opens in cinemas across the UK & Ireland on Thursday
9^th May.

For Images post event please contact www.image.net

For footage post event please contact http://panther.dmsukltd.com/

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the most
powerful brands in filmed entertainment, including Paramount Pictures,
Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.

About WWF
WWF is one of the world's largest independent conservation organisations, with
more than five million supporters and a global network active in more than one
hundred countries. We're working to create solutions to the most serious
environmental issues facing our planet, so that people and nature can thrive.
Through our engagement with the public, businesses and government, we focus on
safeguarding the natural world, tacking climate change and changing the way we
live. Find out more about our work, past and present at www.wwf.org.uk 

Last year over 7 million people in the UK took part in WWF's Earth Hour. This
unique global phenomenon encourages every corner of the globe to switch off
for one hour and includes iconic landmarks such as The Houses of Parliament,
the Sydney Opera House and the Taj Mahal. To find out more about Earth Hour
please go to: www.wwf.org.uk/earthhour or find us on Facebook and Twitter
here: https://www.facebook.com/EarthHourUK?fref=ts or;

Join in on Twitter with #DOITINTHEDARK

To see live streamed content including The Paramount light show on the night
please go to: www.wwf.org.uk/earthhourlive

About Ars Electronica Futurelab
The Ars Electronica Futurelab focuses on the future at the nexus of art,
technology and society. We consider our works as sketches of possible future
scenarios in art-based, experimental forms. In this way, we are aiming at
developing contributions through methods and strategies of applied science,
the results of which reveal new knowledge and experiences of societal
relevance in art and science. The lab's team bases its work commitment upon
transdisciplinary research and work which results in a variety of different
disciplines at the lab. Our range of services concentrates on expertise
developed throughout the years in fields such as media art, architecture,
design, interactive exhibitions, virtual reality and real-time graphics. The
Ars Electronica Futurelab is part of the Ars Electronica Linz GmbH, an
enterprise of the City of Linz.

SOURCE Paramount Pictures Corporation

Contact: For further information on Star Trek Into Darkness: Jenny Erwood,
Head Of Publicity, Jenny_erwood@paramount.com; For further information on WWF
or Earth Hour: Kellie Rollings, Tel: 01483 412340, krollings@wwf.org.uk; For
further information on Ars Electronica Futurelab & Ascending Technologies:
Stefan Eichhorn, Ascending Technologies GmbH, +49 89 89 55 60 79-0,
Stefan.eichhorn@asctec.de, http://www.asctec.de/; Christopher Sonnleitner, +43
732 7272 - 38, Christopher.sonnleitner@aec.at, http://www.aec.at/futurelab/de/