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rue21 Announces the Opening of Its 900th Store



rue21 Announces the Opening of Its 900th Store

WARRENDALE, Pa., March 22, 2013 (GLOBE NEWSWIRE) -- rue21, inc. (Nasdaq:RUE)
opened its 900^th store yesterday, March 21, 2013, in the Southern Hills
Shopping Center of West Plains, Missouri. The 5,000 square foot store is the
Company's 21^st location in that state.

rue21 has successfully opened over 500 stores in the last five years. The
Company expects to open another 125 stores in 2013 and has opened 23 stores so
far this year. The Company intends to open its 1000^th store in the fourth
quarter of 2013, and the Company's long term plan is to grow the chain to over
1700 stores in the United States.

Commenting on the store opening, Bob Fisch, rue21's CEO and President,
stated: "Not many companies are able to open their 900^th store and their
1000^th store in the same year, but we are on target to accomplish that
goal. I am extremely proud of our associates who make this tremendous store
growth initiative possible, especially our real estate, construction and
operations teams. Beyond new store openings, we have many strategic
initiatives for 2013 and beyond to take this Company to the next level of its
growth, including e-commerce, and we are look forward to the possibilities
ahead of us."

About rue21, inc.

rue21 is a leading specialty apparel retailer offering exclusive branded
merchandise and the newest trends at a great value. rue21 currently operates
900 stores in 47 states. Learn more at www.rue21.com

Forward Looking Statements:

Certain statements herein, including statements relating to future store
openings and growth strategies, are "forward-looking statements" made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements reflect the Company's current
expectations or beliefs concerning future events and actual results of
operations may differ materially from historical results or current
expectations. Any such forward-looking statements are subject to various risks
and uncertainties, including the strength of the economy, consumer spending,
our ability to effectively identify and respond to changing fashion trends,
our ability to compete with other retailers, our strategy and expansion plans,
implementation of systems upgrades, reliance on key personnel, trade
restrictions, events that may affect our vendors or their ability to finance
their operations, availability of suitable new store locations and other
factors which are set forth in the Company's Annual Report on Form 10-K filed
March 27, 2012, and in all filings with the SEC made by the Company subsequent
to the filing of the Form 10-K. The Company does not undertake to publicly
update or revise its forward-looking statements, whether as a result of new
information, future events or otherwise.

CONTACT: Joseph Teklits / Jill Gaul
         ICR, Inc
         203-682-8200
         jill.gaul@icrinc.com
         jteklits@icrinc.com
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