PPR : PPR :PPR becomes KERING

PPR becomes KERING

Following a complete transformation, the Group is changing its name to reflect
its new identity.

The Group's change  of name  will be  subject to  the approval  of the  annual 
general meeting to be held on 18 June 2013.

Since 2005, PPR  has undertaken  a radical  transformation. In  a few  months' 
time, the new Group will have left the distribution sector completely. From  a 
conglomerate focused  on primarily  European distribution  activities, in  the 
space of a few years, PPR has become a cohesive, integrated and  international 
group. It is now focused on a single business: apparel and accessories, across
two fast growing segments: Luxury and Sport & Lifestyle brands.
PPR has developed a portfolio of powerful complementary brands, all with great
potential for organic growth: Gucci, Bottega Veneta, Saint Laurent,  Alexander 
McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi,
Boucheron,  Girard-Perregaux,  Jeanrichard,   Qeelin,  Puma,  Volcom,   Cobra, 
Electric and Tretorn.

"Changing our identity  is the logical  and necessary outcome  of the  Group's 
transformation. More than just the change  in scope or activity that this  new 
name reflects,  it  expresses  the  Group's new  identity  and  our  corporate 
culture", said Chairman and CEO, François-Henri Pinault.

The expression of the Group's new identity and culture

First and foremost,  Kering can be  pronounced as 'caring'  in English,  which 
expresses  our  company  culture  of  taking  care  of  our  brands,   people, 
stakeholders and  the environment.  The suffix  '-ing' expresses  the idea  of 
movement, one  of  the  constants in  the  Group's  history, as  well  as  its 
international dimension. The stem  'ker', meaning home in  Breton, is a  proud 
reminder of our origins in the Brittany region of France.
Our new emblem, the owl, represents vision, as well as being a sign of wisdom.
A discreet and protective  animal, it is  a powerful symbol  for a Group  that 
spots potential and guides and nurtures its brands and people.
Lastly, our new signature, 'Empowering Imagination', places imagination at the
heart of our business,  enabling us to  create value in  the widest sense.  At 
Kering, we encourage and take care of imagination to push our brands and teams
to new limits, to  create, innovate and realise  their artistic and  financial 
potential - in the most sustainable manner.

"Kering is a name with meaning, a name that expresses both our purpose and our
corporate vision.  Strengthened by  this new  identity, we  shall continue  to 
serve our brands to liberate their potential for growth", added François-Henri

A global communications plan

Louise Beveridge, senior vice president of corporate communications at  Kering 
explains: "We  wanted  a  communications  plan  that  would  be  both  global, 
reflecting the new character  of the Group,and  digital, consistent with  its 

  oInternal acceptance by staff

François-Henri Pinault  unveiled the  new identity  yesterday to  the  Group's 
directors and head-office staff. A live webcast ensured that most employees of
Kering and its brands across the world could be involved.

  oWorld advertising campaign

Broadcast in  North  America, Europe  and  Asia from  the  end of  March,  the 
campaign aims at highlighting imagination - the driving force of the Group and
its brands - through a film broadcast on the Internet and informing about  the 
name change through press and online advertisements. It will be supported by a
press and public relations plan rolled out internationally.

  oDigital story-telling

The advertising campaign will mainly  be broadcast on social media  (Facebook, 
Twitter, LinkedIn, Vimeo, Sina Weibo and Youku). The change of name is also an
opportunity to  implement  a  digital  story-telling  strategy  with  original 
content. Kering is today launching a completely new type of collaboration with
the fashion blogger, Garance Doré. For several months, from 2 April, she  will 
present videos, translated into five languages, that will portray the  Group's 
distinctive way of nourishing the imagination of its brands.


Brand strategy and signature: Dragon Rouge
Visual identity (name, logo), graphic universe and website: Havas Lifestyle
Launch campaign: TBWA\Corporate

About Kering*
A world leader  in apparel  and accessories,  Kering develops  an ensemble  of 
powerful Luxury and  Sport &  Lifestyle brands: Gucci,  Bottega Veneta,  Saint 
Laurent, Alexander  McQueen,  Balenciaga,  Brioni,  Christopher  Kane,  Stella 
McCartney, Sergio  Rossi,  Boucheron, Girard-Perregaux,  JeanRichard,  Qeelin, 
Puma, Volcom, Cobra, Electric and Tretorn. By 'empowering imagination' in  the 
fullest sense, Kering encourage  its brands to reach  their potential, in  the 
most sustainable manner.
Present in  more than  120 countries,  the Group  generated revenues  of  €9.7 
billion in 2012  and had  33,000 employees  at year  end. The  PPR (in  future 
Kering) share is listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP).
* PPR will become Kering, subject to approval at the Annual General Meeting on
18 June 2013

Press contacts
Paul    Michon     +33     (0)1    45     64     63 
48 paul.michon@kering.com
Hélène      Saint-Raymond      +33      (0)1      45      64      61 
20 helene.saint-raymond@kering.com
Claire    Fretellière     +33    (0)1     45    64     63 
31 claire.fretelliere@kering.com
Claudia  Mora  +39  02  88   005550 



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Source: PPR via Thomson Reuters ONE
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