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BlackBerry and Zimbalam to Bring Digital Music Distribution Service for Independent Artists and Labels to BlackBerry 10

BlackBerry and Zimbalam to Bring Digital Music Distribution Service for 
Independent Artists and Labels to BlackBerry 10 
WATERLOO, ONTARIO -- (Marketwire) -- 03/22/13 -- BlackBerry(R)
(NASDAQ:BBRY)(TSX:BB) and Zimbalam, a leading global digital music
distributor for developing and independent artists, announced today
that they are working together to offer unsigned musicians an easy
and efficient way to bring their music content to the BlackBerry(R)
World(TM) storefront. 
Zimbalam and BlackBerry will leverage Zimbalam's expansive
distribution network and custom technologies to give independent
artists the ability to sell their music around the world on
BlackBerry World.  
Artists will enjoy Zimbalam's clear and simple interface and daily
sales reports. Customer support is tailored to the artist's local
language and distribution packs are adapted geographically. Artists
also have the opportunity to evolve and move their careers a step
forward as currently over 20 artists a month are offered the
opportunity to work with A&R and develop their careers. 
To get started, artists simply visit
www.zimbalam.com/?partner=BlackBerry, create an account with
Zimbalam, choose their release dates and the territories they want to
sell their music in, pay a small distribution fee, and begin selling
their music. Artists remain free and independent and earn 90% of
their royalties from sales.  
"Zimbalam exists in order to allow unsigned artists to get their
music on to digital music stores and to find their audience. We are
excited to be working with BlackBerry as it will give artists access
to a different fan base and help with the discovery of their music,"
said Denis Ladegaillerie, CEO of Zimbalam. 
"Whether you're an independent artist, label or simply a customer who
loves to create music, Zimbalam through BlackBerry World will be a
fantastic vehicle to share your music with the world," said Martyn
Mallick, Vice President Global Alliances and Business Development at
BlackBerry. 
About Zimbalam 
Europe's largest digital music distributor for independent artists,
Zimbalam, wants to free talent, rejuvenate creativity and promote
musical diversitty by giving independent artists a solution to sell
their music on the major worldwide digital stores and streaming
services
. 
The artist earns 90% of their royalties from sales, keeps their
rights, the contract is non-exclusive and they remain totally free
and independent. 
Available for artists all worldwide since 2012, Zimbalam has already
helped 80,000 artists.  
www.zimbalam.com  
About BlackBerry  
A global leader in wireless innovation, BlackBerry(R) revolutionized
the mobile industry when it was introduced in 1999. Today, BlackBerry
aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences.
Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America.
BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the
Toronto Stock Exchange (TSX:BB). For more information, visit
www.blackberry.com.  
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend", "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by Research In Motion Limited (BlackBerry) in light of its
experience and its perception of historical trends, current
conditions and expected future developments, as well as other factors
that BlackBerry believes are appropriate in the circumstances. Many
factors could cause BlackBerry's actual results, performance or
achievements to differ materially from those expressed or implied by
the forward-looking statements, including those described in the
"Risk Factors" section of BlackBerry's Annual Information Form, which
is included in its Annual Report on Form 40-F (copies of which
filings may be obtained at www.sedar.com or www.sec.gov). These
factors should be considered carefully, and readers should not place
undue reliance on BlackBerry's forward-looking statements. BlackBerry
has no intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law. 
BlackBerry and related trademarks, names and logos are the property
of Research In Motion Limited and are registered and/or used in the
U.S. and countries around the world. All other marks are the property
of their respective owners. BlackBerry is not responsible for any
third-party products or services.
Contacts:
Media Contacts:
Samantha Lowe
BlackBerry Media Relations
519-888-7465 x77273
mediarelations@blackberry.com 
Chris Dyer
Zimbalam Media Relations
chris.dyer@believedigital.com 
Investor Contact:
BlackBerry Investor Relations
519-888-7465
investor_relations@blackberry.com
 
 
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