Gordon Brown To Launch Global Education Countdown At MIPTV
PARIS, March 22, 2013
PARIS, March 22,2013 /PRNewswire/ --Former UK Prime Minister Gordon Brown,
now United Nations' Special Envoy for Global Education, is to present the UN
Global Education First Initiative in a high-profile MIPTV conference session,
scheduled for Wednesday 10 April in Cannes, France.
The MIPTV session will be followed by a "Countdown for Global Education" VIP
lunch, marking the start of the 1,000-day countdown to 2015, the deadline that
the global community has set to have every child in school.
Organised by Reed MIDEM, MIPTV will take place in Cannes from 8-11 April,
As MIPTV celebrates its 50^th anniversary, it is timely for the global content
market to provide a platform for the international TV industry that
demonstrates its potential to drive positive social change. The goal is that,
through partnerships with the UN's Global Education First Initiative, the
whole TV ecosystem from around the world backs this campaign by aligning with
the cause of education.
"We urgently need to create a global movement which will put pressure on
leaders to make education a priority and to ensure that they keep their
promises," said Gordon Brown. "We're seeing the beginnings of that global
community already, but the television industry has a huge part to play in
reaching people in every corner of the world, and communicating these issues
to them in an entertaining and accessible way."
"MIPTV is committed to support this exceptional cause, which will mobilise the
entire international TV and online digital ecosystem to create a real impact
that will contribute significantly to the global community," commented Laurine
Garaude, Director of Reed MIDEM's Television Division.
"MIPTV is an ideal venue and audience to host the UN global Education First
Initiative. The UN partnership with the TV industry on education is a win-win
proposition," said Peter Launsky-Tieffenthal, the UN Under-Secretary-General
for Communications and Public Information.
Featuring a video introduction from the United Nations' Secretary-General, Ban
Ki-moon, the session will present a diverse line-up of speakers, all
addressing television's power to change. David Zaslav, President and CEO of
Discovery Communications, the world's leading non-fiction media company, will
speak on the power of television to teach. Discovery, which is also marking
its 50^th anniversary this year, has recently given significant backing to the
UN's education initiative and other similar programmes.
Social entrepreneur and former Microsoft executive John Wood, CEO and Founder,
Room to Read, an organisation promoting literacy and gender equality in
developing countries, will tackle the power of television to inspire action.
The power of television to catalyse a movement will be addressed by Robert
Triefus, Chief Marketing Officer of luxury goods group Gucci, which has
launched the "Chime for Change" global campaign focused on girls' and women's
empowerment. Gucci is also sponsoring the "Countdown for Global Education" VIP
lunch after the session, which will be moderated by Peter Launsky-Tieffenthal,
the UN Under-Secretary-General for Communications and Public Information.
The session's audience will also hear from Ziauddin Yousafzai, the father of
Malala Yousafzai. Malala is the Pakistani girl who became a figurehead for the
right of girls to education when she was shot in the head last year by the
Taliban for simply going to school. A long-standing campaigner for education,
Ziauddin Yousafzai runs a network of schools in Pakistan and is an adviser of
the UN Special Envoy Brown on girls' education issues.
For MIPTV press registration details, click here.
About MIPTV – Founded in 1963, MIPTV is the annual international market and
creative forum for content on every screen. It brings professionals from the
global TV and online content industry to Cannes, France, for four days of
exhibition, conferences, screenings and networking. It is a key market for
buying and selling content and early-stage content development. MIPCube
constitutes a special programme exploring tech and creative approaches with
the community re-inventing the content experience within MIPTV. The weekend
prior to MIPTV, MIPDoc and MIPFormats constitute a two-day showcase for
non-fiction and unscripted programming. In 2013, MIPTV celebrates its 50^th
SOURCE Reed MIDEM
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