Pernod Ricard USA Issues Allergy Alert on Undeclared Sulfites in New ‘TUNE’ Product

  Pernod Ricard USA Issues Allergy Alert on Undeclared Sulfites in New ‘TUNE’
  Product

Business Wire

NEW YORK -- March 22, 2013

Pernod Ricard USA is voluntarily recalling Absolut TUNE, a sparkling fusion of
wine and vodka, because its label neglected to disclose that the product
contains sulfites.

The sulfites in TUNE are safe for the vast majority of people, and sulfites
are present in many other food products and beverages, such as wines. A small
portion of the population is allergic or sensitive to sulfites. To date, the
company has not received any reports of adverse reactions associated with this
product.

TUNE has been distributed in retail stores in 10 U.S. states (Arizona,
California, Florida, Hawaii, Illinois, Massachusetts, Nevada, New Jersey, New
York and Washington) since being launched in late 2012. Pernod Ricard USA,
which markets and distributes TUNE in the U.S.,voluntarily initiated the
recall today after learning of the labeling error. New corrected labels are
being produced, and it is expected that TUNE will be restored to U.S. shelves
as quickly as possible.

The company is cooperating with the appropriate authorities, including the
U.S. Alcohol & Tobacco Tax & Trade Bureau, on the recall. “This is not a
product quality issue. Rather, it is an issue involving the need for labels to
inform susceptible sulfite sensitive individuals. Providing correct
information for consumers always has been a top priority for Pernod Ricard
USA,” said Bryan Fry, the company’s President and Chief Executive Officer.

Consumers who purchased TUNE and wish to obtain a refund should contact the
company’s consumer hotline at 1-866-220-8713. That line is answered live
Monday – Friday, 8 am to 5 pm (ET).

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with
Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
www.acceptresponsibility.org.

Contact:

Pernod Ricard USA
Jack Shea, VP, Corp. Comms.
914-255-7750