MRM Wins Verizon Digital Acquisition and CRM Work

  MRM Wins Verizon Digital Acquisition and CRM Work

Agency Expands Digital Engagement Channel Expertise

Business Wire

NEW YORK -- March 22, 2013

MRM, a leading global digital agency, announced today that the Agency has been
awarded additional assignments by long time client, Verizon. The scope of work
includes digital acquisition and CRM work – including OLA, rich media,
marketing landing pages, and digital experience programs. The range of digital
services from MRM will continue to evolve and expand as needed.

Michael Mclaren, President, MRM East & Chief Client Solutions Director
comments, “We are very proud of our long partnership with Verizon and excited
about this new engagement. With an end-to-end view across all digital and
physical channels for FiOS acquisition and retention, we will develop
breakthrough programs that deliver both optimal results and maximum
efficiencies. Digital prospect acquisition is a rapidly evolving and expanding
space – as more and more clients look to expand and integrate digital
engagement channels – and MRM is at the vanguard of this thinking with our
work across a range of large scale clients including Verizon, U.S. Army and
General Motors.”

Deirdre Robinson, Executive Director, Marketing Communications for Verizon’s
consumer and mass market business unit, adds: “The digital channel is critical
as more and more consumers are using the Internet to engage directly with
Verizon FiOS. Consumers want their online experience to be inspiring,
flawless, enjoyable and efficient. Expanding our partnership with MRM is very
important to us as we strive towards delivering a seamless experience between
us and our customers.”

This additional assignment gives MRM “end-to-end” responsibilities for Verizon
with oversight of all online and offline acquisition and retention programs –
enabling MRM to help optimize Verizon’s communication mix – providing both
maximum benefit to customers and strong ROI to Verizon.

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About MRM

MRM is a top global digital agency made up of a diverse collection of
craftspeople focused on creativity, performance and technology. MRM offers a
suite of capabilities including branding, strategy, relationship marketing,
design, measurement & analytics, mobile, search, social, loyalty programs,
platform & application development, system integration, engagement planning,
asset production, & asset distribution. The agency has 31 offices in 22
countries and counts Bristol-Myers Squibb, General Mills, General Motors,
Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo
among its clients. MRM is a part of McCann Worldgroup, an Interpublic company.
For more information, please visit


Sue R.E. Geramian
SVP, Global Brand Communications
Erin Hughes
Manager, Global Brand Communications
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