Embark on the Ultimate Flight of Fancy as British Airways and VisitBritain
Team Up for "The Big British Invite" to Inspire Travel to Britain
Opening Night Reception Hosted by Dan Stevens and Estelle Kicks Off Two-Day
Interactive Pop-Up on Saturday, March 23 and Sunday, March 24 Showcasing
What's Now and Next in England, Scotland and Wales
NEW YORK, March 22, 2013
NEW YORK, March 22, 2013 /PRNewswire/ --Last night, British Airways and
VisitBritain kicked off "The Big British Invite (www.thebigbritishinvite.com)"
with a star-studded soiree featuring some of the hottest, up-and-coming talent
from New York to London. Hosted by Downton Abbey actor Dan Stevens and
GRAMMY^® Award-winning singer/songwriter Estelle with appearances by Alexa
Chung, Atlanta de Cadenet, Kate Foley, Tali Lennox and Zanna Roberts Rassi,
the opening night reception was the highly-anticipated precursor to an
exciting two-day consumer pop-up in New York City on Saturday, March 23, and
Sunday, March 24. Free-of-charge for all members of the public 21 and older,
The Big British Invite sold out in record time – affirming that interest in
British culture is far from waning.
The Big British Invite showcases the prolific scenes shaping contemporary
England, Scotland and Wales – from food and fashion to music and nightlife.
This experiential journey is designed to whet the appetites of travel-savvy
New Yorkers by offering a first-hand glimpse at life today on the other side
of the pond. Through interactive installations and partnership with cool,
cutting-edge British brands, such as Fluid Movement, King Tut's Wah Wah Hut,
Wah Nails and Liberty London, this first-of-its-kind event series occurring in
the heart of Manhattan is 15,000-square-feet of cheeky, good fun.
"Everyone understands the allure of Big Ben and Buckingham Palace, but there's
more to Britain than these towering beacons of pageantry. Britain is a
veritable tour de force for the arts, literature, contemporary music, cocktail
culture and more," said Karen Clarkson, Vice President of North America for
VisitBritain. "We want to inspire a new wave of New Yorkers to experience the
best Britain has to offer – whether that's an afternoon exploring the Tate
Modern or an evening enjoying a dram of whiskey among the sprawling hills of
"British Airways hosts more than 3,000 travelers between New York and London
every day, and with refreshed aircrafts, smarter cabins and elegant lounges we
pride ourselves on going above and beyond for our customers. This interactive
pop-up tribute to new Britain is just one example of how we surprise and
delight international travelers," added John McDonald, Americas Vice
President, British Airways
Now Boarding "The Big British Invite"
The two-day, pop-up event series will transport guests into a British Airways
lounge, where they will embark on a journey through Britain. After checking in
with their flight attendant, visitors will interact with some of the hippest
retailers, food fixtures and nightlife denizens.
For the couture-clad and fashion-obsessed, luxury retailer Liberty London will
host scarf styling sessions for ladies and gents looking to add some panache
to their wardrobes. Inspired by the sartorial leanings of rock legends, such
as Malcolm McLaren and the Sex Pistols, a homage to punk fashion will feature
the styles popularized by British designers dating back to the 1970s and
culminating with the trendsetters of today. WAH Nails, East London's first
style-centric nail bar, bookstore, gallery and boutique, will offer
experimental express manicures.
For culinary adventure seekers, the West Village's very own Highlands
Restaurant Group will whip up delicious dishes highlighting the cuisines of
Scotland. The Edible Cityscapes installation will showcase famous British
landmarks and buildings using confectionary concoctions from The London Candy
Company. For cheese connoisseurs, savor a taste of authentic Wales with
delectable dairy delights, such as Caerphilly, Collier's Cheddar and Red
Visitors looking to quench their thirst can take a tumble down the rabbit
hole, as Sanderson brings its decadent Mad Hatter's Tea to Manhattan's
masses. This tea with a twist is the perfect afternoon elixir, especially when
paired with sweet and savory bites presented in Sanderson's playful crockery
from Luna and Curious. Exquisite London-based home wares shop House of Hackney
will lend an irreverent flare to this high tea experience with a selection of
its whimsical wallpaper.
For spirits enthusiasts, the renowned London bartending collective Fluid
Movement will shake and stir drinks featuring Beefeater 24, a modern
interpretation of a classic English gin. The gents behind the Victorian style
bars Worship Street Whistling Shop and Purl will dazzle audiences with a
theatrical cocktail demonstration that will leave guests craving a tipple or
two. Compliments of Chivas Regal, whisky aficionados can unwind with a glass
of 12-year-old scotch at the Arrivals Lounge.
Music aficionados and comedy buffs will enjoy the smattering of installations
designed with them in mind. Legendary Glaswegian concert venue King Tut's Wah
Wah Hut will excite music lovers with a chance to browse a specially-curated,
contemporary collection of tunes from the latest and greatest UK artists. A
pair of headphones and a hot beat will delight visitors to the Silent Disco
Rave with tunes curated by top British DJs, such as It girl Chelsea Leyland.
Famously well-known for their outspoken nature and general knowledge, black
cab drivers will invite guests to hop in the back of their ride and see if
there's someone daring enough to outwit them – all for fame, glory and a
With the backing of the No. 10 GREAT campaign, British Airways and
VisitBritain bring "The Big British Invite" to New York as part of a global
initiative. This major undertaking by the UK's leading premium airline and the
national tourism agency encourages visitors to delight in a better island
vacation. Customers booking a flight to London with British Airways before
March 31, 2013, for travel through May 31, 2013, will receive two nights free
hotel accommodation. Visit ba.com/bigbritishinvite to take advantage.
With 12 flights departing from New York to London daily, British Airways
offers a flexible schedule and choice of four cabins, to cater to every need
and price point. All customers can enjoy complimentary meals, beverages,
amenity kits, blankets and pillows. Those in Club World Business or First
cabins may enjoy pre-flight dining and relax in the British Airways lounge
About British Airways:
British Airways, part of International Airlines Group, is one of the world's
leading global premium airlines and the largest international carrier in the
UK. The carrier has its home base at London Heathrow, the world's busiest
international airport and operates up to 750 flights a day to more than 70
different countries. In the past 12 months the airline carried over 34 million
customers. The airline currently has a fleet of more than 240 aircraft.
VisitBritain, the national tourism agency, is responsible for inspiring the
world to explore Britain and for developing the UK's visitor economy.
Americans made 2.8 million visits to the UK in 2011 and spent US $3.8 billion
– placing them in the UK's top three most important markets for visitors. The
US remains top spot in terms of market value for inbound tourism. Visitors
traveling to Britain can find out more information from www.visitbritain.us,
plus purchase money and time saving local transport, sightseeing, attraction,
theatre and tour tickets from www.visitbritainshop.us. Follow us on Twitter
@VisitBritain and Facebook: LoveUK & LoveUK Film & TV.
Contact: Janjay Sherman, firstname.lastname@example.org,, 212.226.4405
ext.317, or Sarah Bessette, email@example.com, 212.226.4405 ext.
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