Aeromexico and Tesoros de Mexico Announce Major Commercial Alliance
Aeromexico, Mexico's largest transcontinental airline and the Tesoros de
Mexico Hoteles y Restaurantes Quality Circle announce a major commercial
alliance to promote luxury tourism in Mexico
PUEBLA, Mexico, March 22, 2013 /CNW/ - Against the backdrop of the Tianguis
Turistico tourism conference attended by Federal, State and business
representatives, Aeromexico and Tesoros de Mexico Hoteles y Restaurantes
(Treasures of Mexico, Hotels and Restaurants) are announcing a major
commercial agreement to promote luxury tourism representing the finest hotel
service and gastronomy in Mexico through various joint promotion marketing
The alliance seeks to promote Mexico in Premium National and International
markets by promoting the more than 80 establishments participating in the
Tesoros de Mexico Hoteles y Restaurantes program, and Aeromexico, Mexico's
The spearhead of this major alliance involves bringing hotels into the
Aeromexico Master Plan, travel packages offering air passage and hotel stays,
as well as additional services adapted to the needs of each customer.
The combined efforts of these two brands will make it possible to promote the
richness of our country's hotel and restaurant industry, with more than 80
establishments in 10 states -- Chiapas, Mexico City, Guanajuato, Jalisco,
Michoacan, Morelos, Puebla, Oaxaca, Queretaro and Yucatan -- more than 80
boutique hotels and restaurants with the highest national rating available to
national and international tourists, thanks to the ample network of
destinations of Mexico's flagship airline.
Tesoros de Mexico, Hoteles y Restaurantes is a Quality Circle made up of more
than 80 boutique hotels and gourmet Mexican restaurants focusing on Premium
tourism. The hotels and restaurants comprising the Tesoros de Mexico quality
circle are widely recognized among experienced travelers as a hallmark for the
promotion of luxury tourism, particularly for those who enjoy savoring
unforgettable experiences. It has come into being to celebrate Mexico as a
tourist destination of excellence, and to make the most of our competitive
position in tourist preference.
This program has been in existence for 10 years and is headed by the Federal
Secretary of Tourism (SECTUR - Secretaria de Turismo Federal), the Tourism
Promotion Board (Consejo de Promocion Turistica), and by state governments and
hotel and restaurant executives in Chiapas, Mexico City, Guanajuato, Jalisco,
Michoacan, Morelos, Oaxaca, Puebla, Queretaro and Yucatan. This represents the
best of Mexico's tourism sector and the vast range of attractions and choices
our country has to offer to visitors.
To be certified and become a member of the Tesoros de Mexico brand, and to
maintain this status, each year, every establishment must voluntarily undergo
approval of more than 500 standards of tourist service endorsed by the
Instituto para el Fomento a la Calidad Total, A.C. (Institute for Total
Quality Enhancement), an independent certifying agency, as well as an
anonymous evaluation by the quality club in each state.
This ensures that, for visitors in search of exclusiveness and excellence in
the quality of personalized service, Tesoros de Mexico, Hoteles y Restaurantes
offers extraordinary experiences in historic Mexican settings steeped in
splendor and refinement.
At hotels and restaurants displaying this emblem of "Tesoros de Mexico,
Hoteles y Restaurantes," our guests will discover Mexico's Premium tourism
offerings for the world.
About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V., is a parent company whose subsidiaries are
engaged in commercial aviation in Mexico, and in the promotion of frequent
flyer programs. It has a fleet of Boeing 777, 767, and 737 aircraft, as well
as the latest generation Embraer 145, 170 and 190 planes. In 2011 it announced
a major expansion plan to acquire 20 new planes of its own in the next three
years. In 2012, it announced the signing of a letter of intent to purchase 100
Boeing planes, 90 Boeing 737 MAX aircraft, and 10 Boeing 787-9 Dreamliners.
Grupo Aeromexico has its hub at Terminal 2 of Mexico City's International
Airport. It offers more than 600 daily flights to various cities in Mexico,
the United States, Canada, Central and South America, as well as in Europe and
Aeromexico is a founding member of SkyTeam, the global air alliance that
brings together 19 airlines: Aeroflot, Aerolineas Argentinas, Air Europa, Air
France, Alitalia, China Airlines, China Eastern, China Southern, CSA
CzechAirlines, Delta Air Lines, Kenya Airways, KLM Royal Dutch Airlines,
Korean Air, Middle East Airlines, Saudia, TAROM Romanian Air Transport,
Vietnam Airlines and XiamenAirlines. SkyTeam offers passengers of each member
airline an extensive global network with more destinations, more scheduled
flights, and greater connectivity. Passengers can accumulate and redeem miles
with the members' different Frequent Flyer programs, and take advantage of 525
VIP lounges all over the world. SkyTeam offers its 522 million passengers each
year more than 15,000 daily flights to 1,000 destinations in 187 countries.
Guillermo Prieto, Adjunct Director, HotMarketing,
Guillermo@hotmarketing.com.mx, +011-52-55-5095-1660, Cell
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