Hawaiian Silky Moroccan Argan Oil Announces Drew Sidora as Spokes Model and Brand Ambassador for Product Line

Hawaiian Silky Moroccan Argan Oil Announces Drew Sidora as Spokes Model and
Brand Ambassador for Product Line

Drew Sidora Will be Part of a Fully Integrated National and international
Marketing Campaign Including TV, Print, Billboard and Digital

CHICAGO, March 22, 2013 (GLOBE NEWSWIRE) -- AFAM Concept Inc.  the makers of
Hawaiian Silky is proud to announce its newest brand extension Argan Oil
ambassador/spokes model Drew Sidora. Sidora is an
actress/singer/songwriter/community leader who has starred in TV BET's popular
sitcom The Game, motion pictures: Wild Hogs (Martin Lawrence & Tim Robbins),
Step Up (Channing Tatum),  White Chicks  (Shawn & Marlon Wayans) and the
upcoming VH1 music biopic as Tionne 'T-Boz' Watkins  the lead singer of 1990's
girl group TLC which will be released later this year. She also has been the
lead in hit music videos with R&B superstar Trey Songz & reggae artist Sean
Paul. Drew will officially introduce herself as brand ambassador of the
Hawaiian Silky Moroccan Argan Oil with a TV commercial which will launch in
3rd qtr. 2013 and print, transit and digital components will be added to this
campaign.

Hawaiian Silky Moroccan Argan Oil has exceptionally high levels of antioxidant
Vitamin E, sulfate and paraben free, high levels of essential fatty acids for
intense conditioning & radiant shine and instantly absorbs into hair leaving
it sleek, smooth & frizz free creating the Hydrating Sleek Difference.

Within the line, there are products like the Hydrating Sleek No Lye
Conditioning Relaxer, Shampoo, Conditioner, Intense Repair Mask, Healing Oil
Treatment, Shine Mist, Sleek Edge, Sheen Spray and the forthcoming Leave-In
Moisturizer which appeals to women of all hair types who want a sleek look and
lustrous shine. Hawaiian Silky Moroccan Argan Oil truly defines the secret to
exotic beautiful hair that can be worn in many sleek styling options.

"The excitement Drew Sidora brings to our target audience is phenomenal,"
explains Connie Curry Sr.VP of Sales & Marketing for AFAM Concept Inc. "She
has been a user of the product prior to the endorsement. In addition, she adds
an element of Hollywood glamour and stunning beauty from her impressive
background in TV, film and music; it is evident she would become a natural fit
& spokesperson for the brand." she adds.

Hawaiian Silky is available in select beauty supply stores including Sally's
Beauty Supply and online at www.hawaiiansilkyusa.com

The Hawaiian Silky brand has received great feedback throughout the years from
customers and bloggers who see the product as a necessity for the natural hair
care community. Check out our latest TV commercials for Hawaiian Silky Herbal
and 14 in 1 Miracle Worker which have aired extensively domestically and
internationally.

About AFAM Concept Inc. /Hawaiian Silky:

AFAM Concept, Inc., manufactures, distributes and markets beauty and personal
care products in over 50 countries around the world. AFAM Concept Inc. employs
more than 250 employees worldwide, the firm's corporate headquarters, plant
and warehouse occupy an 250,000 sq. ft. facility in Chicago's Ford City
Industrial Park. AFAM Concept Inc. attributes its competitive position to both
innovative products and term-loyalty of partnerships and clients.

It is the second-largest private packaging manufacture of ethnic brands. AFAM
Concept Inc. product portfolio includes leading hair care brands Hawaiian
Silky, Herbal, Argan Oil, Vitale Pro, Vitale, Vitale Olive Oil, Vitale
Princess By Nature, Vitale Sensitive Scalp, Vitale Elentee Soy Organics,
Vitale Mo' Body, Vitale Elentee and Vitale Evertone. The Hawaiian Silky brand
has consistently provided the customer with over 25 years of quality hair care
products.

Please click Facebook logo or Join us at Hawaiian Silky.

For more information about press/media inquiries, product sponsorship, reviews
and promotions, please contact:
David Nobel
773.838.1336 X 115
dnobel@jflabs.com

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The following files are available for download:

 [Image]  Drew Sidora