North American Routes Upgrade Starts with New Culinary Creations
BEIJING, March 22, 2013
BEIJING, March 22, 2013 /PRNewswire/ -- Air China will upgrade its routes to
North America this year in order to meet the increasing market demand and
cement its presence in this region. The onboard food tasting for the routes to
North America held on March 8 became the starting point of this endeavor.
Dozens of newly created appetizers, hors d'oeuvres and hot dishes were
presented at the food tasting.
Air China invited comments from the gastronomic experts and passengers who
attended the tasting. The new creations will make it onto the First
Class/Business Class menus on Air China's routes from Beijing to Los Angeles,
New York and San Francisco as well as onto Air China's 4^th route to America,
Beijing-Houston, to be launched this July.
The new creations are based on the suggestions of food experts from
nutritional perspectives. The menus feature both Chinese and western dishes,
best for those who like tart, sugary and a bit spicy flavors, as well as
carefully prepared desserts to round off a meal. The food preparation and
delivery efficiency will also be maximized -- it will not take more than 45
minutes. And all the foods will be keptat temperatures of 0-5 degrees celsius
to ensure their freshness.
Onboard meal service affects passengers' perception of an airline and is one
of the key areas for overall service quality assessment of an airline. Air
China's attempt to serve up newly created dishes will improve customer
experience and the overall service quality on the carrier's routes to North
As part of its initiative to upgrade its routes to North America, Air China
will also retrofit the cabin interior. The new cabin interior features such
typical elements of Chinese culture as cloud, phoenix and motifs on ancient
tiles, reflecting the ancient Chinese philosophical perception of the
relationship between nature and man as well as Air China's understanding of
After being upgraded, Air China's New York route will be operated with
B777-300ER, an aircraft type quite popular with business travelers, and be
increased to 11 weekly flights. The carrier's Beijing-Los Angeles and
Beijing-San Francisco routes will also be upgraded. And the Beijing-Houston
service will be launched in July.
North America is Air China's second largest overseas market after Europe.
Travelers from Hong Kong, South Korea, Australia, Thailand, Japan, Singapore,
India, Mongolia and Philippines can easily connect to flights to North
American destinations via Beijing.
SOURCE Air China
Contact: Zhao Xing Yu, +86-10-6146-2395, firstname.lastname@example.org
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