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Luxury Drinks Website Offers Exclusive Benefits to New Members

Luxury Drinks Website Offers Exclusive Benefits to New Members 
Tailored rewards and free shipping until 31 March with Alexander &
James membership 
LONDON, UNITED KINGDOM -- (Marketwire) -- 03/22/13 -- Recently
launched drinks website Alexander & James (A&J) is now offering a
loyalty programme with a difference. The premium spirits retailer has
ensured members of this loyalty scheme are eligible for immediate,
bespoke benefits - rather than slowly accrued points.  
Rewards that open the door to exclusive events, offers and
experiences will be tailored to members' tastes and given
spontaneously. For a limited time only, new joiners will also benefit
from free shipping on every order they make until 31 March 2013. All
benefits will be based on the preferences defined by new members and
will begin as soon as they sign up.  
A&J opens the door to sought-after invitations to parties, film
premieres and Fashion Week events plus other celebrity-attended
occasions. Members will be first in line for exclusive, limited
edition bottles of whisky and other fine spirits, including Tanqueray
and Don Julio Tequila.  
The membership offer also includes free samples of A&J's range of
luxury liqueurs and spirits and invitations to A&J tastings. A&J
members can even create a link to Facebook that will prompt them to
remember upcoming birthdays and anniversaries, and which will also
make gift suggestions.  
Alexander & James is the ultimate online destinations for drinks
connoisseurs and gift-givers. It offers superior online service,
expert guidance and luxury presentation alongside its deluxe range of
whisky, gin, vodka, rum, tequila and liqueur brands. Indeed, A&J
offers a range of Grand Marnier liqueurs, including the original
Cordon Rouge and more indulgent interpretations, such as Grand
Marnier Quintessence with its 'quintessence' of orange distillation.
Whisky enthusiasts will be spoilt for choice with the site's offering
including distiller's editions of classic single malts and
ultra-premium Johnnie Walker blended whiskies. Visitors to the site
can also complete the experience by recreating the wonder of the
world's best bars in their own home with A&J's beautiful accessories
such as perfectly matched glasses, cocktail making equipment and
whisky gadgets.  
The A&J shopping experience allows members and all shoppers to
customise their purchases with personalised gift cards, free
engraving on selected lines and complementary luxury packaging with
all deliveries. Every A&J order is assigned a dedicated customer
service advisor, meaning that personal attention ensures that each
purchase is perfectly packed and delivered.  
A&J, which is backed by global drinks giant Diageo, is currently
exclusive to the UK, but plans to extend its reach into selected
European markets soon.  
About Alexander & James  
Alexander & James is new on the internet, but has over half a century
of real life craftsmanship and heritage behind it, as a proud part of
Diageo, the world's leading spirits company. For more information on
Alexander & James visit www.alexanderandjames.com/aboutus or find us
on Facebook and Twitter. Alexander & James values quality over
quantity, including responsible consumption of spirits. Visit
www.DRINKiQ.com for information and tools to promote responsible
drinking. 
Contacts:
Edelman
Mary Mitchell
+44 203 047 2108
Mary.Mitchell@edelman.com