KidZania Expands To Thailand -- Founding Its 12th Location

          KidZania Expands To Thailand -- Founding Its 12th Location

Interactive, Kid-Sized City Arrives to Bangkok Bringing 80+ Careers for Play
and Learn, Located in the World's Largest Indoor Edutainment Center

PR Newswire

BANGKOK, March 22, 2013

BANGKOK, March 22, 2013 /PRNewswire/ -- KidZania, one of the most inventive
kid's entertainment brands, today unveils its latest location in Bangkok,
Thailand. This marks the foundation of KidZania's 12th interactive kids' city
and expands KidZania's reach to nine different countries, with parks in
Mexico, Portugal, South Korea, Indonesia, Malaysia, Japan, Dubai, Chile and
now Thailand. KidZania's unique blend of role play in ultra-realistic,
kid-sized city environments has made it one of the fastest growing kids'
interactive entertainment brands in the world.

KidZania Bangkok is the largest KidZania attraction in Asia, introducing kids
to more than 80 careers in an indoor replica of a real-life city, complete
with kid-sized streets, buildings, utilities and vehicles. Poised to become
an educational landmark, KidZania Bangkok endeavors to empower, inspire and
entertain children aged 4-14 throughout Thailand.

"KidZania Bangkok joins a global community that connects more than 20 million
children from around the world as a way to promote change, inspire global
citizenship, and build strong community awareness," said Xavier Lopez Ancona,
president and founder of KidZania. "We believe KidZania Bangkok is an
exceptional addition to the Thai community – delivering real-world, learning
moments that inspire kids to be their best selves and make their world
better."

Located at Siam Paragon Bangkok, the country's most prestigious shopping mall,
young visitors enter KidZania Bangkok through the park's mock airport into the
sprawling 10,000 square meter, kid-sized city. Once in the park, kids choose
from more than 80 careers (doctor, police, chef, model, reporter, etc.) and 65
establishments (city hall, bank, restaurants, hospital, sports stadium, etc.)
that it takes to run a city.

Aspiring pilots and aircrew can climb into a real Air Asia Boeing 737 fuselage
and cockpit for a test flight. Future auto mechanics can learn new skills at
the B-Quik auto repair shop. Or, children can explore KidZania Bangkok's more
unique establishments, such as the Green Tea Factory or Drinking Water
Research Center.

"KidZania Bangkok is the only kids' destination of its kind in Thailand, where
children have an authentic and powerful educational and social experience,
rooted in real-life and wrapped in the fun of play," said Mr. Scott Schubert,
vice chairman of Kids Edutainment Holdings (Thailand) Co., Ltd., and CEO of
KidZania in Thailand. "At KidZania, kids role play as teachers, chefs,
surgeons to learn about careers. It's this type of active learning that
instills self-confidence, builds self-esteem and ultimately, prepares a child
for a bright future."

As with all KidZania attractions, the corporate partners are an integral part
of the experiences and add authenticity to the career-based, role-playing
activities. KidZania Bangkok has partnered with 22 well-known global and
local brands, including Air Asia, AIS, B-Quik, Brand's Junior, Canon, Chang
Drinking Water, CIMB Thai, Coca-Cola, Honda, Hoya, McDonald's, CP-Meiji, Muang
Thai Life Assurance, Oishi Restaurant, Oishi Green Tea, PTT, Q-House, SCG Tra
Chang and Cotto, 7-Eleven, Siam Paragon Department Store, SmartHeart and Meo,
Stabilo and others. KidZania Thailand will open to the public on March 29,
2013.

About KidZania

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning
concept is recognized globally for its unique blend of entertainment and
education for children. Launched in 1999, there are currently 12 KidZania
attractions in 9 different countries. Plus, there are another 12 locations
under development in places like the United Kingdom, India, Brazil, Cairo, and
more. For more information about KidZania, visit www.KidZania.com, on Facebook
at www.facebook.com/KidZaniaOfficial, or Twitter @KidZania.

SOURCE KidZania

Website: http://www.KidZania.com
Contact: Michele Spring Fajeau, Zebra Partners for KidZania, (925) 634-8289,
michele@zebrapartners.net