CBS SAYS NCAA TOURNAMENT COVERAGE EARNS 5.8 OVERNIGHT RATING

(The following is a reformatted version of a press release
issued by CBS and received via e-mail. The release was confirmed
by the sender.) 
March 22, 2013 
2013 NCAA Division I Men’s Basketball Championship on TBS, CBS,
TNT and truTV Scores Highest Rating for First Thursday of
Tournament in 22 Years 
Thursday’s NCAA Tournament Coverage Earns 5.8 Overnight Rating,
Up 4% vs. 2012 
CBS Sports and Turner Sports’ exclusive second round coverage of
the 2013 NCAA Division I Men’s Basketball Championship across
TBS, CBS, TNT and truTV on Thursday, March 21, averaged an
overnight household rating/share of 5.8/14, the highest rating
for the first Thursday of the NCAA Tournament in 22 years.  The
5.8/14 is up 4% compared with a 5.6/13 in 2012. 
Thursday’s coverage showed significant audience increases in
three of the four telecast windows, including several record
setters. 
§  The first daytime telecast window (12-4:15 p.m. ET) averaged
a 4.1/14 to deliver the second highest rating for the time slot
since 1991, when the tournament expanded to four telecast
windows for the entire day (trailing only 2011’s 4.4/15).  The
telecast window is up 5% compared with a 3.9/13 last year. 
§  The second daytime telecast window (2:30-7:15 p.m.) averaged
a 5.5/15 to garner the highest rating ever for the time slot.
The window is up 6% over last year’s 5.2/14. 
§  The first primetime telecast window (7-10:15 p.m.) averaged a
7.4/14 to register the highest rating ever for the time slot.
The window is up 9% over a 6.8/13 in 2012. 
§  The second primetime window (9:30 p.m.-12:45 a.m.) averaged a
6.4/11, which included a pair of lopsided victories (VCU’s 46-point win vs. Akron and Syracuse’s 47-point triumph vs.
Montana), vs. a 6.8/12 in 2012. 
Tournament to date, including the NCAA First Four, the 2013 NCAA
Division I Men’s Basketball Championship is averaging a 5.2/12,
up 2% compared with a 5.1/12 at this same time last year. 
For the third consecutive year, Turner Sports and CBS Sports are
providing exclusive live coverage of all 67 games from the 2013
NCAA Division I Men’s Basketball Championship across the four
national television networks. 
-30-
Source:  Nielsen Media Research, based on Metered Market data,
Live +SD data stream.  3/19/13 to 03/21/13 vs. 03/13/12 to
03/15/12.  2013 averages based on weighted average of 4 telecast
gross across CBS, TBS, TNT and truTV.  Historical audiences, CBS
1991 through 2005 based on Live data.  2006 through 2010 based
on Live + SD.  2003 based on CBS / ESPN average of First Round. 
Media Contacts: 
Sal Petruzzi, Turner Sports, at (212) 275-6897 or
sal.petruzzi@turner.com 
Nate Smeltz, Turner Sports, at (404) 827-4786 or
nate.smeltz@turner.com 
Jen Sabatelle, CBS Sports, at (212) 975-4120 or
jsabatelle@cbs.com 
Dan Sabreen, CBS Sports, at (212) 975-5936 or dsabreen@cbs.com 
(sgp) NY 
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