Warner Bros. Consumer Products Launches New Merchandise Line Based On DC Comics 1960's Batman Classic Television Series

   Warner Bros. Consumer Products Launches New Merchandise Line Based On DC
                Comics 1960's Batman Classic Television Series

KICK-OFF EVENT CO-HOSTED WITH JUNK FOOD CLOTHING AND CELEBRATED WITH ICONIC
ADAM WEST, THE ORIGINAL BATMOBILE, CELEBRITY BATMAN FANS AND NEW PRODUCT
OFFERINGS AT MELTDOWN COMICS IN HOLLYWOOD

PR Newswire

BURBANK, Calif., March 22, 2013

BURBANK, Calif., March 22, 2013 /PRNewswire/ --Holy Merchandise, Batman!!
Warner Bros. Consumer Products (WBCP) officially launched the highly
anticipated Batman Classic Television Series licensing program, inspired by
the classic DC Comics 1960's Batman television show,  last night at an
exclusive event co-hosted with Junk Food Clothing at the famed comic store
mecca Meltdown Comics in Hollywood. Leading the impressive roster of licensees
supporting the program, Junk Food Clothing, celebrity-favored designer of
fashionable t-shirts, unveiled its capsule collection which includes a range
of men's and women's t-shirts featuring live-action imagery and inspired
graphics from the show. The exclusive apparel collection is available at
Meltdown Comics or www.junkfoodclothing.com.

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(Photo: http://photos.prnewswire.com/prnh/20130322/MM80364 )

Summoned by the Bat-Signal onto the black carpet was the classic Batman, the
Bright Knight himself, Adam West, one of the most celebrated Caped Crusaders
and star of the classic television series, along with celebrity Batman fans
including DC Entertainment Co-Publisher  Jim Lee, musician Chris Daughtry,
90210's Rumer Willis, Splash's Katherine Webb, The Neighbors' Tim Jo, The
Walking Dead's Steven Yeun, Arrow's Colin Donnell, The Bold and the
Beautiful's Antonio Sabato, Jr., The Twilight Saga's BooBoo Stewart, The
Office's Melora Hardin, Baby Daddy's Chelsea Kane, Haven's Kate Kelton,
graffiti artist David Choe, KROQ's Ralph Garman, Glee's Josh Sussman, Shrek's
(Broadway adaption) Stephen Kramer Glickman and celebrity DJ Caroline D'Amore
kept the crowd going as she set the tone for the event. 

"There are so many great and varied iterations of Batman over the storied
history and it's exciting to see a product line, the likes of which we haven't
seen in decades, brought to life for both long-time fans of the Batman Classic
TV Series as well as for a new generation of fans," said Brad Globe,
president, Warner Bros. Consumer Products. "We are proud of our partnership
with Junk Food and the incredible roster of partners including Mattel, Rubie's
Costumes, Mezco, New Era and so many more, who have re-created the characters
and creative elements that made the legendary show a pop-culture phenomenon."

"This TV series introduced a whole new generation to Batman and I am so proud
to have been a part of that phenomenon. Events like this remind us all of the
legacy of the show and its staying power for generations to come; and it's fun
to play Batman," said Adam West.

The new licensing and merchandising program brings to life some of the most
celebrated elements of the 1960's Batman Classic Television Series, including
the dynamic duo of Batman and Robin as well as an arsenal of archenemies such
as The Penguin, The Joker and The Riddler, as well as Batman's famous
high-tech gadgetry and, of course, the Batmobile.

On display during the event, guests received a first-hand look at new products
inspired by the television series, including the Mattel 2013 San Diego
Comic-Con Exclusive – a six-inch Figure Batusi Batman from the BATMAN™ 
Classic TV Series line. Mattel also showcased its line-up of
never-before-seen six-inch Figure of The Joker, along with the six-inch Figure
Assortment of Batman, Robin, The Riddler, The Penguin, Surfing Batman and a
collector's BATMAN™ Classic TV Series Batmobile, as well as the Mattel®
vintage-styled Batman Ken® and Catwoman Barbie® Doll. Other partners
showcasing product at the event included Rubie's Costume Co. with their deluxe
Batgirl, The Riddler and Catwoman costumes for adults; Mezco with Batman and
Robin – in their signature Batmobile, along with The Joker and The Riddler
Mez-itz mini-figures; CSS Industries with gift-tags and stationery; and Mead's
2014 wall calendar inspired by the show. New Era also offered three new,
limited-edition caps inspired by the Batman Classic Television Series and
available exclusively at Meltdown Comics.

Comic book fans also got a special treat when DC Entertainment unveiled art
for its all-new digital comic book series BATMAN '66, launching in summer
2013. Inspired by the classic TV series, the digital comic book features many
fan-favorite characters like Catwoman, The Riddler, The Joker and, of course,
the dynamic duo of Batman and Robin. Written by Jeff Parker, the series will
feature cover art by Michael Allred and the first issue will be drawn by
Eisner Award winner Jonathan Case. BATMAN '66 will also be collected and
available for sale in monthly print issues.

"The juxtaposition of offering a retro BATMAN '66 comic as a current and
modern digital first title is fun," stated DC Entertainment President, Diane
Nelson. "DC Entertainment is the most prolific producer of digital first
comics and, as we work to create new and compelling content, this is a great
way to also preserve the legacy of our characters. It's exciting to roll out
the new BATMAN '66 comic as part of this bigger initiative with our Warner
Bros Consumer Product partners."

Artifacts from the original Batman Classic TV Series were featured during the
event, including the original iconic Batmobile, as well as authentic pieces
from Comisar Collection that provided the "Robin" costume as worn by actor
Burt Ward, the original Bat-Shield that Batman and Robin frequently used to
protect themselves from their foes, the Bat-Phone from the Batmobile and the
Bat-O-Rang prop used by Robin throughout the series. In addition, guests had
the opportunity to hang out in a replica of the famous Batcave as depicted in
the classic television series.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the world.

About Junk Food Clothing
Junk Food came onto the scene in 1998 as the original vintage t-shirt company,
creating and forever changing the premium t-shirt market. Known for its soft,
comfy fabrics and witty art, Junk Food is a celebrity favorite carried
throughout the top stores throughout the world. Also a licensing powerhouse,
Junk Food has distribution rights to over 800 pop-culture properties across
multiple categories including rock & roll, characters, movies, sports, and
foods. The brand continues to pave the way for innovation in the fashion
industry. From recently launching their first retail stores as QR code walls
to creating the first ever t-shirt allowing consumers to register to vote by
scanning the graphic with their smartphones, Junk Food is revolutionizing the
use of technology in fashion and culture; www.junkfoodclothing.com,
www.facebook.com/junkfoodclothing.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games.Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world. In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes—a giving campaign featuring the iconic
Justice League super heroes—to raise awareness and funds to fight the hunger
crisis in the Horn of Africa.

BATMAN and all related characters and elements are trademarks of and © DC
Comics.
(s13)

MEDIA CONTACTS:
Warner Bros. Consumer Products
Janice Aguilar-Herrero                Corie Jackson 
Warner Bros. Consumer Products        Edelman for Warner Bros. Consumer
                                      Products
818.954.3821                          323.202.1075
janice.aguilar-herrero@warnerbros.com corie.jackson@edelman.com
Junk Food Clothing
Liz Gemmill
MMPR for Junk Food Clothing
323.592.3132
liz@michelemariepr.com
DC Entertainment
Brandy Phillips
Director, Publicity
818.954.3325
brandy.phillips@dcentertainment.com



SOURCE Warner Bros. Consumer Products
 
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