Good Times Announces Fresh New TV Campaign
GOLDEN, Colo. -- March 22, 2013
Good Times Restaurants Inc. (Nasdaq: GTIM) today announced that it is breaking
a new television campaign next week that will begin to tell a brand story of
the lengths that Good Times goes to in order to find the best fresh, all
natural ingredients possible for its products.
Boyd Hoback, President & CEO said, “With limited budgets we challenged Tom
Evans and Larae Netten, who have worked on Good Times’ advertising for over
fifteen years, to come up with an idea for a campaign that allows us to tell
our unique product story in a totally unconventional way, but that is
consistent with our heritage of fun, irreverent advertising.”
The Company said that this is the first foray back into television advertising
in three years and that it is focusing predominantly on cable programming in
its media buy. The campaign will highlight the introduction of Hand Breaded
Springer Mountain Farms All Natural Chicken Tenderloins, specialty Meyer
Natural Angus beef burgers and $2 Hatch Valley New Mexico Green Chile
Tom Evans, owner of Stamen Pistil Advertising and Design, added, "Our goal was
to create an advertising campaign that feels decidedly hand-crafted with
simple music and illustrations telling the story instead of more traditional
live action advertising. We hired Jon Cannell, well known as an illustrator
and designer, to draw our stories, then put those illustrations in the hands
of Jason Metter, of Blue Fruit, Inc., to bring them to life using
computer-based motion graphics techniques. Tom Lecher of Echo Boys,
Minneapolis, arranged the music. Good Times is a highly likable brand, and
this advertising reflects that quality even as it drives home a pointed
product story with clearly delineated points of difference, and paints an
honest picture of Good Times as a highly principled company."
Stamen Pistil Advertising and Design is a creative branding, advertising,
design and marketing communications firm founded by Tom Evans and Larae Netten
in Evergreen, CO. Tom Evans provided the creative, as well as directed and
wrote the campaign and Larae Netten provided art direction.
Good Times is a regional chain of quick service restaurants located primarily
in Colorado providing a menu of high-quality all-natural hamburgers, 100%
all-natural tenderloin sandwiches, fresh frozen custard, fresh-cut fries,
fresh lemonades and other unique offerings. Good Times currently operates and
franchises 39 restaurants.
This press release contains forward looking statements within the meaning of
federal securities laws. The words “intend,” “may,” “believe,” “will,”
“should,” “anticipate,” “expect,” “seek” and similar expressions are intended
to identify forward looking statements. These statements involve known and
unknown risks, which may cause Good Times’ actual results to differ materially
from results expressed or implied by the forward looking statements. These
risks include such factors as the uncertain nature of current restaurant
development plans and the ability to implement those plans, delays in
developing and opening new restaurants because of weather, local permitting or
other reasons, increased competition, cost increases or shortages in raw food
products, and other matters discussed under the “Risk Factors” section of Good
Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012
filed with the SEC. Although Good Times may from time to time voluntarily
update its forward looking statements, it disclaims any commitment to do so
except as required by securities laws.
Good Times Restaurants Inc.
Boyd E. Hoback, 303-384-1411
President and CEO
Christi Pennington, 303-384-1440
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