Hawaiian Silky Moroccan Argan Oil Announces Nicole Suarez as Brand Ambassador for Product Line

Hawaiian Silky Moroccan Argan Oil Announces Nicole Suarez as Brand Ambassador
for Product Line

Nicole Suarez will specifically target the Latina consumer in a fully
integrated national and international campaign including TV, print, billboard
and digital

CHICAGO, March 22, 2013 (GLOBE NEWSWIRE) -- AFAM Concept Inc.  the makers of
Hawaiian Silky is proud to announce its newest brand extension Argan Oil
ambassador/spokes model Nicole Suarez. Suarez is a model/ reality TV
star/correspondent for Univision/activist/ who placed 3rd in 2011 for the
popular model competition Nuestra Belleza Latina ("Our Latin Beauty"). Suarez
was crowned Srta. Tolima in May of 2010, allowing her to compete alongside the
country's most beautiful women for a chance at the Miss Universe pageant, in
an event televised in 29 countries across the world. Nicole will officially
introduce herself as brand ambassador of the Hawaiian Silky Moroccan Argan
Oil with a TV commercial done in Spanish & English which will launch in 2nd
qtr. 2013 and print, transit and digital components will be added to this
campaign.

Hawaiian Silky Moroccan Argan Oil repairs & protects chemically & color
treated hairimproves hair elasticity for stronger hair and restores moisture
balance creating the Hydrating Sleek Difference.

Within the line, there are products like the Hydrating Sleek No Lye
Conditioning Relaxer, Shampoo, Conditioner, Intense Repair Mask, Healing Oil
Treatment, Shine Mist, Sleek Edge, Sheen Spray and the forthcoming Leave-In
Moisturizer which appeals to women of all hair types who want a sleek look and
lustrous shine. Hawaiian Silky Moroccan Argan Oil truly defines the secret to
exotic beautiful hair that can be worn in many sleek styling options.

"Finally a revolutionary breakthrough in hair care is now revealed as the
exotic secret is out," says Akhtar Ali CEO and Founder of AFAM Concept Inc.
"Hawaiian Silky with natural Moroccan Argan Oil was created to finally give
consumers what they have been looking for in a product line. Nicole will be a
rewarding spokesperson for the brand combining her amazing looks and
confidence." he adds.

Hawaiian Silky is available in select beauty supply stores including Sally's
Beauty Supply and online at www.hawaiiansilkyusa.com

The Hawaiian Silky brand has received great feedback throughout the years from
customers and bloggers who see the product as a necessity for the natural hair
care community. Check out our latest TV commercials for Hawaiian Silky Herbal
and 14 in 1 Miracle Worker which have aired extensively domestically and
internationally.

About AFAM Concept, Inc. /Hawaiian Silky:

AFAM Concept, Inc., founded and purchased by JF Labs, Inc in 2003,
manufactures, distributes and markets beauty and personal care products in
over 50 countries around the world. JF Labs employs more than 150 employees
worldwide, the firm's corporate headquarters, plant and warehouse occupy an
250,000 sq. ft. facility in Chicago's Ford City Industrial Park. AFAM Concept
Inc. attributes its competitive position to both innovative products and
term-loyalty of partnerships and clients.

It is the second-largest private packaging manufacture of ethnic brands. AFAM
Concept Inc. product portfolio includes leading hair care brands Hawaiian
Silky, Herbal, Argan Oil, Vitale Pro, Vitale, Vitale Olive Oil, Vitale
Princess By Nature, Vitale Sensitive Scalp, Vitale Elentee Soy Organics,
Vitale Mo' Body, Vitale Elentee and Vitale Evertone. The Hawaiian Silky brand
has consistently provided the customer with over 25 years of quality hair care
products.

Please click Facebook logo or Join us at Hawaiian Silky.

For more information about press/media inquiries, product sponsorship, reviews
and promotions, please contact:
David Nobel
773.838.1336 X 115
dnobel@jflabs.com

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The following files are available for download:

 [Image]  Nicole Suarez