Heartland Payment Systems(R) and LevelUp on a Mission: Make Mobile Payments Mainstream in 2013 and Beyond

Heartland Payment Systems(R) and LevelUp on a Mission: Make Mobile Payments 
Mainstream in 2013 and Beyond 
First National Mobile Payments and Merchant Services Partnership
Brings Revolutionary Payments Solution to Merchants and Consumers
Across the Country 
BOSTON, MA and PRINCETON, NJ -- (Marketwire) -- 03/21/13 -- 
Heartland Payment Systems (NYSE: HPY), one of the nation's largest
payments processors, and LevelUp, the largest mobile payments and
loyalty network in the country, are joining forces to make mobile
payments mainstream in 2013. After successful pilot programs in New
York City, Boston, Louisville, Minneapolis, and Madison, WI, the pair
is partnering nationwide on the first national roll out of a mobile
payment solution. 
As a result of this partnership, Heartland's more than 800-person
sales force, customer base of more than 250,000 merchant locations,
and widespread vertical industry expertise will be accelerating the
adoption of LevelUp's mobile payment and loyalty platform to
merchants across the country. As LevelUp expands through a phased
roll-out of the Heartland partnership, more consumers will be able to
save time and money by paying with their iPhone, Android or Windows
phones at their favorite merchants. 
"The biggest challenge facing mobile payment companies right now is
scale," said Chris Mahl, LevelUp's chief revenue and strategy
officer. "LevelUp has been able to reach 1 million users and 5,000
merchants relatively quickly, but we need even wider consumer and
merchant adoption before LevelUp hits the mainstream. Our partnership
with Heartland Payment Systems will allow us to fire up our growth
rate as we begin a phased roll-out with Heartland's impactful sales
force selling LevelUp and our white-label solutions to businesses and
consumers across the country." 
Ian Drysdale, Heartland's president, network solutions group, added,
"Heartland and LevelUp are both innovative companies with a shared
vision and commitment to accelerate the shift from card payments to
mobile payments. Our collective goal is to proactively expand market
share while creating additional value at the point of sale for both
merchants and consumers. The partnership provides consumers with
another method of payment acceptance while merchants have the
opportunity to further increase their bottom lines by meeting the
payment demands of today's tech-savvy consumers." 
The strategic relationship involves more than simply the nationwide
rollout of LevelUp services, as LevelUp sees the power in Heartland's
vertically integrated solutions. To benefit the partnership, LevelUp
will leverage Heartland's scalable, multi-site authorization and
settlement network, currently capable of 3000 transactions per
second. When a MasterCard, Visa, American Express or Discover card
"backs" a LevelUp transaction, Heartland's average response time will
be less than one second. 
LevelUp stands apart from its competitors by providing value to
consumers and merchants beyond the transaction. Engineered for speed,
security and rewards, consumers save when they try new places and
unlock rewards for returning to their favorite merchants. Merchants
grow their business by running performance-based campaigns, receiving
powerful marketing analytics to measure campaign success in
real-time, and paying zero interchange fees. In providing LevelUp's
robust payments and loyalty solution to merchants and consumers
across the country, Heartland is continuing to build upon its efforts
to help merchants stay ahead of the quickly changing payments space. 
In addition to the LevelUp app for individual merchants, the
companies will also co-promote white-labeled apps for businesses with
multiple locations. LevelUp's white-label solution enables businesses
to offer a fully branded mobile payment and loyalty solution with
access to all LevelUp features on the back end, such as zero payment
processing fees, world-class analytics, powerful campaigns, technical
support and more. 
To accelerate LevelUp acceptance nationally with Heartland's premier
payment solutions, Heartland and LevelUp are absorbing 25 percent of
the development cost of a white-labeled iPhone and Android app for
merchants with 10 or more locations that switch their processing to
Heartland, or extend their existing processing relationship with
Heartland. In doing so, the offer will accelerate mobile acceptance
at chain merchants nationally while delivering Heartland's leading
card acceptance solutions, including payment processing and related
electronic service solutions. 
An added benefit for both merchants and consumers is that LevelUp has
integrated its technology into Heartland's E3(TM) end-to-end
encryption terminal/POS, which protects payment data throughout its
lifecycle. This is combined with Heartland's tokenization technology
that replaces card data with a token that replaces this sensitive
information. Beyond the merchants' benefits of using E3 for secure
mobile payments and mobile loyalty programs, consumers using the
LevelUp app can be confident their payment data is protected by the
highest level of payment card security. 
About Heartland Payment Systems
 Heartland Payment Systems, Inc.
(NYSE: HPY), the fifth largest payments processor in the United
States, delivers credit/debit/prepaid card processing, mobile
commerce, eCommerce, marketing solutions, security technology,
payroll solutions, and related business solutions and services to
more than 250,000 business and educational locations nationwide. A
FORTUNE 1000 company, Heartland is the founding supporter of The
Merchant Bill of Rights, a public advocacy initiative that educates
merchants about fair credit and debit card processing practices.
Heartland also established The Sales Professional Bill of Rights to
advocate for the rights of sales professionals everywhere. More
detailed information can be found by visiting
HeartlandPaymentSystems.com, HeartlandPaymentSystems.com/Careers,
Heartlandpaymentsystems.com/Blog or following the company on Twitter
@HeartlandHPY and Facebook at facebook.com/HeartlandHPY. 
About LevelUp
 LevelUp is a revolutionary new way to pay. Users pay
with their phone, saving time and money. Businesses pay zero percent
payment processing fees and re-invest those savings into growing
their businesses by attracting new customers and bringing them back.
LevelUp is a part of SCVNGR, which is backed by Google Ventures,
Balderton Capital, Continental Advisors, Highland Capital, Transmedia
Capital and T-Venture, the venture arm of Deutsche-Telekom. 
Forward Looking Statements:
 This press release contains statements
of a forward-looking nature which represent our management's beliefs
and assumptions concerning future events. Forward-looking statements
involve risks, uncertainties and assumptions and are based on
information currently available to us. Actual results may differ
materially from those expressed in the forward-looking statements due
to many factors, including risks and additional factors that are
described in the Company's Securities and Exchange Commission
filings, including but not limited to the Company's annual report on
Form 10-K for the year ended December 31, 2012. We undertake no
obligation to update any forward-looking statements to reflect events
or circumstances that may arise after the date of this release. 
Media Contacts:
Michael J. LaCosta
Director of Public Relations
Heartland Payment Systems
1-888-798-3131, ex. 2245
michael.lacosta@e-hps.com 
Leanne Scott Brown
Vault Communications
610-455-2742
LBrown@VaultCommunications.com 
LaunchSquad for LevelUp
Michael Farber or Anna Farnum
617-945-1915
levelup@launchsquad.com 
Business Inquiries:
heartland@thelevelup.com