Strong Sales, New Offerings Spring The Reserve At Lake Keowee Into 2013
Award-winning private, mountain-lake residential community expands
SUNSET, S.C., March 21, 2013 (GLOBE NEWSWIRE) -- Spring has officially sprung
at The Reserve at Lake Keowee. With healthy sales, new neighborhoods and model
homes underway, and exciting ways to experience the community this year, The
Reserve at Lake Keowee is poised for a successful 2013.
Buyer confidence bolsters sales forecasts, inventory release, and construction
The Reserve at Lake Keowee exemplifies a community benefiting from the
optimism returning to the second- and vacation-home real estate market. With
construction prices and mortgage rates low and the stock market high, the
innate qualities that make The Reserve so appealing to buyers – location that
blends the privacy and beauty of the Blue Ridge Mountains and Lake Keowee with
the proximity to the nationally-acclaimed city of Greenville, S.C.; a
four-season, mild climate; and first-in-class amenities – are now, it seems,
being capitalized upon by buyers from across the country at a post-2008 record
pace. The number of real estate contracts signed so far in 2013 has increased
by nearly double over the same period last year.
"It's been quite some time since we have seen this level of sales this early
into the year," noted the community's director of sales Rutledge Livingston.
"Though there are always economic uncertainties at a macro level that we
cannot control, we feel the sales pace so far this year presents an
opportunity for us meet or exceed our internal goals for 2013."
The Reserve currently has a variety of premium, hand-selected waterfront homes
and homesites – as well as move-in ready and low- to maintenance-free homes –
available. This spring, the community will release phase one of a new
neighborhood of eight lake access, parkside homes called High Grove, with a
model planned to open later this year. It will open two fully furnished model
homes currently under construction within its existing Village Point and
Laurel Pond Cottages neighborhoods. This summer, The Reserve plans to unveil a
collection of ready-to-build homesites located along the community's
award-winning Jack Nicklaus Signature Golf Course.
New experiential tools and events allow buyers to test drive the lifestyle
The Reserve at Lake Keowee has invested significantly in its marketing and
events for the year ahead to help drive demand. The community's new website –
www.ReserveAtLakeKeowee.com. – elevates the experience of introducing its
award-winning residential community to families across the world who are
considering relocating or retiring to the Carolinas and includes expansive
visuals, an interactive map tool, and a more user-friendly, intuitive
navigation. To heighten the launch of the website, The Reserve has increased
its budget for search engine optimization and paid search planning, and this
spring will be unveiling a new branding suite.
"We are especially eager to share The Reserve – and this incredible area of
the country – with families around the world," said Mike Agee, director of
marketing for The Reserve at Lake Keowee. "Our new website and branding will
be integral tools to help us come as close as we can to communicating the
beauty and hospitality of the mountain-lake lifestyle here. Although nothing
beats being here to see if for themselves, we hope that our marketing approach
this year will be a persuasive motivator for those in the market for a second,
vacation, or retirement home to plan a visit sooner rather than later."
The new website comes at a very opportune time for The Reserve at Lake Keowee.
All eyes will be on the community this May as The Reserve's Jack Nicklaus
Signature Golf Course debuts in the nationally televised BMW Charity Pro-Am
presented by SYNNEX Corporation. The Web.com Tour's most successful charity
golf tournament has added The Reserve at Lake Keowee to the rotation for its
May 16-19 event. Fresh from being ranked among the Top 50 Private Practice
Facilities in America by the Golf Range Association of America (GRAA), The
Reserve's Jack Nicklaus Signature Golf Course will enjoy national television
coverage on Golf Channel and play host to the tournament's annual field of
Hollywood household names, amateur and PGA professional golfers.
About The Reserve at Lake Keowee
Created in 2000 by Greenwood Communities and Resorts, The Reserve at Lake
Keowee is an award-winning residential community that spans 3,900 acres in the
foothills of the Blue Ridge Mountains, with 30 miles of shoreline on Lake
Keowee and convenient access to nationally-recognized commercial and cultural
centers that include Greenville, S.C.; Asheville, N.C.; and Clemson and Furman
Universities. A 200-slip Marina, Village Center, Jack Nicklaus Signature Golf
Course, and more than 1,400 acres of parks, preserves, trails, and green
spaces highlight more than $100 million in completed family amenities at The
Reserve. The Reserve has approximately 700 members from 30 different states,
with an additional 1,000+ extended family members who enjoy club privileges
through the multi-generational Legacy Membership program. (update these
numbers – please ask Mike/Lauren) Homesites at The Reserve start in the
$100,000s; homes, in the low $400,000s. To learn more, call 877-922-LAKE
(5253), visit www.ReserveAtLakeKeowee.com.
About Greenwood Communities and Resorts
Greenwood Communities and Resorts, based in Greenwood, S.C., is a leader in
the creation and management of award-winning residential and resort
communities in the southeastern United States since 1978. Beginning with the
award-winning Palmetto Dunes Resort at Hilton Head Island and evolving to
current communities like The Ponds, Big Canoe near Atlanta and The Reserve at
Lake Keowee, Greenwood's mission has remained the same: Create memorable
places that foster meaningful and fulfilling lives.
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Flourish Integrated Communications
(864) 248-0255 | firstname.lastname@example.org
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