Superhero holidaymakers - Thomson Kids Clubs of the Future

          Superhero holidaymakers - Thomson Kids Clubs of the Future

  PR Newswire

  LONDON, March 21, 2013

LONDON, March 21, 2013 /PRNewswire/ --

Thomson teams up with Futurologist Ian Pearson to predict the technological
innovations for kids' entertainment on holiday in 2030

Leading holiday company Thomson has teamed up with renowned futurologist Ian
Pearson to uncover the technology trends and innovations that are expected to
be adopted at holiday Kids Clubs in the future. In addition, it has also
commissioned new research to understand what types of technology children and
parents would like to see at kids clubs in the future.

As technology evolves, it is clear that children are very comfortable using
new gadgets, with 85% of kids stating they regularly play on iPhones and iPads
and over a third (38%) claiming they often use mobile apps. That's why,
Thomson, which takes one million children on holiday each year, understands
the importance of providing high-tech kids with activities that encourage them
to interact with one another, as well as learn new skills.

The research also revealed that nearly three quarters (70%) of kids would like
to use technology on holiday to practice new skills and experience new
activities. With 69% of parents agreeing that this was something that their
children would enjoy, Thomson was keen to work with futurologist Ian Pearson,
to understand the future of Kids Clubs. In his report, Ian has identified four
key predictions set to take the world of kid's entertainment by storm by 2030.

1. Building a Fantasy World

2030 Prediction:

Using over-eye visors that can be worn like a hat or active contact lenses and
pre-programmed content on remote computers, children will be able step into
fantastical new worlds together. As well as creating new virtual environments
around them, kids will also interact with each other and the creatures, people
and characters that inhabit their new virtual world If they were learning
about creatures of the deep-sea and the world around them was the ocean, they
could pull fish closer to them by performing a reeling in motion with gesture
recognition technology.

What this will mean for holiday Kids Clubs:

Kids will be able to learn about new and exciting places in an engaging way
and experience different worlds whilst on holiday. With nearly a quarter (24%)
of parents reporting that their kids most love playing with new games and
gadgets at holiday Kids Clubs it seems that stepping into a virtual world with
new technology will appeal. With the future opening up potentially endless
innovation based on children's own imagination, the Kids Clubs of the future
are set to deliver that and beyond.

2. Holiday Super Powers

2030 Prediction:

High resolution over-eye visors will facilitate vision of ultraviolet and
infrared, so children will be able to see in the dark and view objects and
nature from a different perspective. X-ray glasses are also a possible
invention, enabling children to peer inside objects, having fun whilst
learning about the way things work.

What this will mean for holiday Kids Clubs:

At Kids Clubs, children are encouraged to learn about the local environment
and this new technology will enable them to spot new flora and fauna on
holiday the way bees and insects see them.

3. Augmented appearances

2030 Prediction:

By wearing tiny electronic chips on their clothes, children will be able to
take on multiple appearances making fancy-dress costumes a thing of the past.
Children could choose to appear as different characters depending on who
they're interacting with - parents, other children or the Kids Club leader -
based on pre-programmed wearable devices that will translate to certain
appearances via the visors worn by others.

What this will mean for holiday Kids Clubs:

At Kids Clubs, the leader's visor could be programmed to recognise each child
member of the group as wearing a particular colour outfit, so they can easily
identify them, this will prove particularly helpful for team games. Similarly,
should a child wish to take the form of their favourite animal or sporting
hero, they can and their visors will be programmed to recognise each child's
chosen magical identity.

4. Hobby Bubbles

2030 Prediction:

Digital 'hobby bubbles' will surround everyone, radiating all the things about
them that they want to share with others, meaning awkward introductions will
be a thing of the past. Kids will upload all their hobbies and likes to new
social networking sites, designed especially for kids, which will then appear
around them by over-eye visors.

What this will mean for holiday Kids Clubs:

This will help children make new friends at Kids Clubs, as they will simply
see the ones who share similar interests. With a third (32%) of kids surveyed
saying their favourite part of Kids Clubs is the chance to make new friends
and almost all (93%) kids already using technology such as Netbooks, Kindles
or VTech Hobby Bubbles are an ideal development. With 'hobby bubbles' giving
children the opportunity to meet new friends and the potential to stay in
touch with pen friends digitally - the Kids Clubs of the future could be
creating friendships for life.

Futurologist, Ian Pearson comments "The future of holiday Kids Clubs is a
truly remarkable topic. The technologies that are connecting, empowering, and
surrounding kids today will continue to develop to keep pace with the ever
more immediate world of child expectation and interaction.

With touchscreens, simple programming languages, and ever less complex ways
for humans to interact with computers, children are in a position to gain an
elevated level of technical ability. When you put this access into the
time-rich and adventurous world of Kids Clubs and child-play, it's easy to
imagine an entirely new level of empowerment for kids. For young people, a
journey into the unknown is a daily experience and on holiday this sense of
freedom, exploration and freshness is even more powerful."

Luke Gaskins, Head of Product Development and Delivery at TUI UK and Ireland,
adds "At Thomson, our focus is on enhancing social interaction - after all,
Kids Clubs are all about meeting new friends, having fun and learning new
skills. We're constantly adding new fun experiences that kids will have never
tried before at home.

We're committed to delivering the most innovative and exciting entertainment
and products for our guests and are already considering introducing some new
innovations at our Kids Clubs over the next few years. From immersive
simulator rooms to connecting children at different Kids Clubs around the
world so they can share ideas and play games interactively with each other.
Our research into Kids Clubs of the Future will really help to shape our
thinking and ensure we mix the traditional joys of Kids Club with modern
technology that will enhance kids' holiday experiences to make interaction
even more engaging". 

To find out more about Thomson Holidays and Thomson kid's clubs visit .

Notes to Editors

Futurologist, Ian Pearson, is available for comment

The research was carried out by One Poll and 1,000 children and 1,000 parents
were surveyed


Thomson, part of TUI UK & Ireland, is one of the UK's most well-known holiday
brands, delivering unique and modern holiday experiences for its customers
every year.

In 2012 Thomson had another excellent year of Customer Service Questionnaire
feedback and attendance to its Kids clubs and Crèches and Childcare - Kids Rep
scored 90%, Kids Facilities scored 85% and Kids Activities scored 85%

In 2013, 90% of hotels in the Thomson brochure will be exclusive to Thomson
and these properties continue to be popular among our customers.

Flagship properties include; four Sensatori hotels in Crete, Tenerife, Mexico
and Egypt with another planned to open in Turkey in 2013 - these hotels give
customers a luxury holiday experience, featuring world class spas and gourmet
dining; Thomson Couples resorts offering stylish hotels in beach front
locations exclusively for adults with a real contemporary feel and Thomson
Family Resorts which have been designed for families with younger children,
featuring excellent kids clubs giving parents a care-free, relaxing holiday.

Thomson is the sister company of First Choice and uses Thomson Airways as its
carrier to take over 5.5million people on holiday each year. TUI UK & Ireland
is part of the TUI Travel PLC Group.

Contact: Please contact Marc Heley on 01582 648628 or email for any questions.
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