Bridgeline Digital's iAPPS Platform Powers Three Interactive Media
Award-Winning Healthcare Websites
BURLINGTON, Mass., March 21, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, announced today that
healthcare websites it developed for Children's Hospital Colorado, Winchester
Hospital, and Moffitt Cancer Center were honored by the Interactive Media
Council as award-winners in the Medical category for the 2012 Interactive
Media Awards™(IMA). The IMAs recognize the highest standards of excellence in
website design and development and honor organizations for their outstanding
achievement. The competition is designed to elevate the standards of
excellence on the Internet and offer winning sites a boost in marketing and
"It is a privilege to be honored by the Interactive Media Awards again this
year," says Thomas Massie, Bridgeline Digital's Chief Executive Officer. "The
recognition validates the creativity and power behind the iAPPS platform. It
also speaks to the way our developers are able to continually use iAPPS to
push the envelope while building and designing excellent websites."
The websites for Children's Hospital Colorado and Winchester Hospital both
received the Best-in-Class award, the highest honor bestowed by the
Interactive Media Awards. It represents the very best in planning, execution
and overall professionalism. The Moffitt Cancer Center website won the
Outstanding Achievement Award, the second highest honor bestowed by IMA.
All three websites were developed using the iAPPS platform. Each website
features dynamic content and educational resources on preventive healthcare.
Children's Hospital Colorado offers functionality that helps to identify
ailments using a filter by either body part or age group. Winchester Hospital
integrates dynamic content on its homepage with information on diseases like
breast cancer, along with more specific injuries such as those common to
athletic activities. The Moffitt Cancer Center incorporates multiple video
testimonial vignettes on its homepage to highlight patients that can share
recovery stories. These unique tools help to increase overall customer
engagement and led to the winning recognition in the 2012 IMAs.
About The Interactive Media Awards
The Interactive Media Awards™ recognize the highest standards of excellence in
website design and development and honor individuals and organizations for
their outstanding achievement. Created by the Interactive Media Council, Inc.
(IMC), a nonprofit organization of leading web designers, developers,
programmers, advertisers and other web-related professionals, the competition
is designed to elevate the standards of excellence on the Internet and offer
winners a boost in marketing and exposure. IMC serves as the primary sponsor
and governing body of the Interactive Media Awards, establishes the judging
system and provides the judges for the competition.
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.
CONTACT: Kim Brown
Bridgeline Digital, Inc.
Director, Corporate Communications
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