Canon U.S.A. Announces World’s Smallest and Lightest DSLR Camera

  Canon U.S.A. Announces World’s Smallest and Lightest DSLR Camera

New EOS Rebel SL1 Digital SLR Camera Fuses Advanced Image Quality and Features
                         into an Ultra-Portable Body

Business Wire

MELVILLE, N.Y. -- March 21, 2013

Continuing the quest to deliver superb product innovations, Canon U.S.A.,
Inc., a leader in digital imaging solutions, today announced the world’s
smallest and lightest DSLR* camera: the EOS Rebel SL1 Digital SLR Camera. It
features a newly developed 18.0-megapixel CMOS (APS-C) sensor and
high-performance DIGIC 5 Image Processor for exceptional image quality and
speed. With its combination of lightweight size, ease of use and outstanding
image quality, the EOS Rebel SL1 is perfect for users looking for the ideal
camera to bring sightseeing on vacation or to capture the everyday.

(Photo: Business Wire)

(Photo: Business Wire)

“The EOS Rebel SL1 Digital SLR Camera represents a new era in DSLR
versatility: ultra-portable, full-featured DSLR cameras,” said Yuichi
Ishizuka, executive vice president and general manager, Imaging Technologies &
Communications Group, Canon U.S.A. “The EOS Rebel SL1 combines the high speed,
high image quality and expanded shooting range of a DSLR camera, with the easy
and fun usability of a point-and-shoot camera.”

Advanced Image Quality in a Compact Body

As the world's smallest and lightest DSLR, the new camera body is 4.6” (w) x
3.57” (h) x 2.74” (d), and weighs only 14.36 oz.** In comparison, the EOS
Rebel SL1 is approximately 25 percent smaller and 28 percent lighter than the
EOS Rebel T4i digital camera.

The EOS Rebel SL1 features an 18 megapixel CMOS (APS-C) sensor that performs
exceptionally well in both bright and dimly lit shooting environments with an
ISO range of 100-12800 (expandable to H: 25600) for photos and ISO-6400
(expandable to H: 12800) for video. Canon’s DIGIC 5 Image Processor technology
allows for exceptional image quality and shooting speed up to four frames per
second (fps).

The camera includes a new nine-point center cross-type autofocus (AF) system
to help achieve fast, sharp focus. The new AF system also includes a new
Hybrid CMOS AF II sensor, which provides a wider focus area when shooting
photos or video in Live View mode, and a continuous AF speed that’s increased
from previous EOS models.

To help capture video with ease, the EOS Rebel SL1 features Canon's Movie
Servo AF, which provides continuous AF tracking of moving subjects. When
shooting video with one of Canon’s new STM lenses, such as the EF-S 18-55mm
f/3.5-5.6 IS STM (available in the standard lens kit), Movie Servo AF takes
advantage of the lens’ stepping motor for smooth and quiet continuous AF. The
camera is capable of Full HD shooting in a number of recording sizes and frame
rates, and enables easy manual control of exposure, focus and Live View
features. The combination of Canon’s new Hybrid CMOS AF system II and EF-S
18-55mm f/3.5-5.6 IS STM lens is ideal for shooting video helping to ensure
only the sounds of the scene are recorded.

Allowing for clear and easy viewing even in bright environments, the Touch
Screen three inch Clear View LCD monitor II provides a rich and expansive
display as well as providing intuitive touch panel operation. Two finger touch
gestures (multi-touch) can be easily used for zooming or changing images,
accessing menu and quick control settings, and activating focus point and
shutter release while shooting.

Creativity at your Fingertips

The EOS Rebel SL1 encourages users to explore their creative side with a wide
array of features for convenience and simple shooting. The EOS Rebel SL1 is
equipped with Scene Intelligent Auto Mode, an advanced function that detects
faces, colors, brightness, movement, contrast, distance and other factors and
automatically adjusts and selects the exposure method needed. The results are
photos with a wide dynamic range, ideal for users without advanced photography
knowledge or experience.

Users can also access advanced imaging features like the new Effect Shot mode,
which automatically creates two different shots, one with a selected creative
filter and one without. In addition, Creative Filters and Background Blur
Simulation can now be displayed in real time during Live View shooting.
Editing photos is also a snap with the Rebel SL1’s in-camera editing and
cropping functionality. This feature allows users to view and crop the image
using the camera’s LCD touch screen and save the edited version as a separate
file.

For those who would like to take beautiful photos with ease, the EOS Rebel SL1
offers a variety of scene modes to explore. New special scene modes include
Kids, Food and Candlelight, giving users advanced presets to help ensure the
best possible photos even under difficult shooting conditions.

Pricing and Availability

The new EOS Rebel SL1 Digital SLR Camera is scheduled to be available in April
for an estimated retail price of $649.99 for the body alone or $799.99 bundled
with the new EF-S 18-55mm f/3.5-5.6 IS STM kit lens.

For more information about the EOS Rebel SL1 Digital SLR Camera, and a full
list of product specifications, visit www.usa.canon.com/eos.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.

All referenced product names, and other marks, are trademarks of their
respective owners.

* Among digital SLR cameras which use APS-C size equivalent sensors. As of
March 1, 2013.

** Weight specifications are for camera body only; does not include battery or
memory card

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Contact:

Canon U.S.A., Inc.
Ellen F. Heydt, 631-330-5078
eheydt@cusa.canon.com
or
Ashley Dickerson, 631-330-4286
adickerson@cusa.canon.com
or
Canon U.S.A. Website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
 
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