Sony Computer Entertainment And Unity Technologies Form Strategic Partnership To Offer Unity For PlayStation®4, PlayStation®3,

Sony Computer Entertainment And Unity Technologies Form Strategic Partnership
    To Offer Unity For PlayStation®4, PlayStation®3, PlayStation®Vita And
                              PlayStation®Mobile

"Unity for PlayStation®" to Provide More Efficient Development Environment for
the Global Gaming Development Community

PR Newswire

TOKYO, March 21, 2013

TOKYO, March 21, 2013 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCE)
and Unity Technologies, provider of the Unity multi-platform engine and
development tools, have entered into a strategic partnership as of March 15,
2013. Through this partnership, SCE will offer Unity for PlayStation® with
optimized deployment for PlayStation®4 (PS4™), PlayStation®3 (PS3®),
PlayStation®Vita (PS Vita) and PlayStation®Mobile (PSM). Unity for
PlayStation® will use the same industry leading integrated development
environment that over 1.5 million developers around the world have adopted for
its power and elegance. PlayStation® platform development tools are scheduled
to be rolled out starting this fall.

(Logo: http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

With the power of Unity's integrated development environment, developers with
a license agreement from SCE for the PlayStation® SDKs will be able to build
and deploy unrivaled entertainment experiences for PS4, PS3, and PS Vita
without spending many resources on complex programming processes. Unity for
PlayStation® enables developers to easily port their games to PS4, PS3, PS
Vita and PSM without the need to rewrite the code from scratch. Moreover,
Unity developers can now bring their IP to dedicated console systems like PS
Vita, where users can play their games incorporating unique features like rear
touchpad, dual analog sticks, front-and-rear cameras and six axis motion
sensor.

Unity for PlayStation® also allows Unity developers to create games for PSM
more efficiently without the need for an additional PlayStation®Mobile SDK.^*1
Both Unity for PlayStation® and PSM SDK use the .NET framework allowing for
easy transition between the two tools. In addition, Unity developers can
easily port their games created for iPhone, iPad, and Android™ based
smartphones and tablets to launch on PSM, removing the need for extensive
re-coding.

SCE will also enable developers to create games for future cloud services
delivered by SCE, by utilizing Unity for PlayStation®.

Games developed using Unity for PlayStation® will be available on
PlayStation®Store (PS Store) where millions of fans across the world gather
each day to enjoy the industry's most fun and immersive gaming experiences.
SCE will also offer Unity developers opportunities to integrate popular
PlayStation®Network features such as trophy functionality into their games.

Unity game developers on all PlayStation® platforms including PSM can tap into
the highly active Unity Community, where they can access a wealth of tips and
tutorials, freely shared scripts and shaders, and dozens of helpful books.
Also, with the Unity Asset Store digital marketplace, Unity developers can
take advantage of over 6000 asset packages. Often available for free or at
nominal cost, these include items such as high quality 3D objects and
animation, advanced particle effects and shaders, AI and physics setups, and
sounds and tool extensions.

"We are very happy to be working with Unity Technologies to deliver Unity for
our PlayStation® platforms," said Teiji Yutaka, Senior Vice President,
Technology Platform of Sony Computer Entertainment Inc. "PlayStation gamers
can look forward to playing a broad array of new creative games from Unity's
global community of developers, which includes some of the best independent
talent in the industry."

"We are excited to be able to help Unity's massive ecosystem reach out to
SCE's incredible platforms," said David Helgason, CEO, Unity Technologies.
"The kaleidoscopic innovation, high quality, and production velocity that our
rich developer community brings will help drive the success of the future game
development."

About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCE)
manufactures, distributes, develop and markets the PlayStation®2 (PS2®)
computer entertainment system, the PSP® (PlayStation®Portable) handheld
entertainment system, the PlayStation®3 (PS3®) computer entertainment system
and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI has
revolutionized home entertainment since they launched PlayStation® in 1994.
PS2® further enhances the PlayStation® legacy as the core of home networked
entertainment. PSP® is a handheld entertainment system that allows users to
enjoy 3D games with high-quality full-motion video and high-fidelity stereo
audio. PS3® is an advanced computer system, incorporating the powerful Cell
Broadband Engine and RSX processors. PS Vita is an ultimate portable
entertainment system that offers a revolutionary combination of rich gaming
and social connectivity within a real world context. SCEI also delivers the
PlayStation® experience to open operating systems through PlayStation®Mobile,
a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its
affiliated companies, Sony Computer Entertainment America LLC., and Sony
Computer Entertainment Europe Ltd., and its division companies, Sony Computer
Entertainment Japan and Sony Computer Entertainment Asia develops, publishes,
markets and distributes hardware and software, and manages the third party
licensing programs for these platforms in the respective markets worldwide.

About Unity
Unity Technologies is the creator of Unity, a flexible and high-performance
development platform used to make creative and intelligent interactive 3D and
2D experiences. The "author once, deploy everywhere" capability enables
developers to deploy to all of the most important platforms. Unity
Technologies boasts a thriving community of 1.5 million developers including
large publishers, indie studios, students and hobbyists. To remain at the
forefront of innovation, Unity Technologies tirelessly re-invests in its
award-winning 3D development tools and its democratization initiatives, such
as the Asset Store digital marketplace and Union game distribution service.
Unity Technologies is headquartered in San Francisco and has offices in
Canada, China, Colombia, Denmark, Finland, Germany, Japan, Korea, Lithuania,
Singapore, Sweden, Ukraine, and the United Kingdom. For more information,
visit: http://unity3d.com.

*^1 A set of development tools and software libraries for PSM. After closing
the license agreement, developers are able to use PSM SDK and conduct
verification on PS Certified devices and PS Vita to distribute their content
on PS Store. Developers are required to close this license agreement to
distribute their content on PS Store when using Unity for PS.

PlayStation, PS4, PS3, PS2 and PSP are registered trademarks or trademarks of
Sony Computer Entertainment Inc. Unity product names are trademarks of Unity
Technologies or its subsidiaries or affiliates. iPhone and iPad are
trademarks of Apple Inc. Android is a trademark or registered trademark of
Google.Inc. All other trademarks are property of their respective owners.

SOURCE Sony Computer Entertainment Inc.

Website: http://unity3d.com
Contact: JT Tidwell, +1-650-655-3572, jt_tidwell@playstation.sony.com