Tigo in Colombia Launches Access to Facebook® for All Its Subscribers Using Gemalto’s Facebook for SIM Mobile Application

  Tigo in Colombia Launches Access to Facebook® for All Its Subscribers Using
  Gemalto’s Facebook for SIM Mobile Application

  Gemalto Solution Provides 24-7 Interactive Facebook Access from Any Mobile
                       Handset Even without a Data Plan

Business Wire

AMSTERDAM -- March 21, 2013

Regulatory News:

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security,
announces that Tigo is the first mobile network operator in Colombia to offer
mobile access to Facebook^®, regardless of the type of mobile handset, using
its innovative Facebook for SIM solution.

Gemalto´s embedded software application provides interactive, 24/7 access to
Facebook from any type of handset, offering a cost-effective alternative for
Tigo´s 6.3 million subscribers. Tigo´s users and potential customers will be
able to enjoy the service, even without a data plan.

This innovative SIM with Gemalto´s software application provides Tigo
customers with an effortless and intuitive use of core Facebook features such
as wall posts and messages, friend requests, status updates and more. To get
started, users simply power on their devices and receive a pop up message
informing them about the service. With a simple click, they are prompted to
sign on to an existing Facebook account directly from their SIM menu.

“Tigo continues to be at the forefront of innovation offering compelling
products; in this case, a service that provides users with access to Facebook,
regardless of their plan or type of handset. We know that this application is
extremely popular among Tigo subscribers in Colombia, where almost 40% of the
population uses this social media to stay connected to family and
friends^1,”said José Galán, Tigo´s Entertainment Manager. “Our goal is to
bring advanced services to all users, including prepaid customers who lack a
data plan. Today, this is possible thanks to Gemalto´s Facebook for SIM.”

“With the introduction of mobile number portability in Colombia, it has become
more important than ever to provide value-added services that keep subscribers
committed to their cellular providers,” added Rodrigo Serna, Senior Vice
President of Telecommunications for Gemalto Latin America. “The application
improves customer satisfaction providing access to Facebook from even the most
basic phones, while it increases customer loyalty to the operator by linking
the service to their SIM card, a truly win-win solution.”

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security
with 2012 annual revenues of €2.2 billion and more than 10,000 employees
operating out of 83 offices and 13 Research & Development centers, located in
43 countries.

We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel, shop,
bank, entertain and work – anytime, everywhere – in ways that are enjoyable
and safe. Gemalto delivers on their expanding needs for personal mobile
services, payment security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications. Gemalto develops secure
embedded software and secure products which we design and personalize. Our
platforms and services manage these secure products, the confidential data
they contain and the trusted end-user services they enable. Our innovations
enable our clients to offer trusted and convenient digital services to
billions of individuals.

Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world. For more information visit
www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow @gemalto
on Twitter

About Tigo

Tigo has been present in Colombia since 2006 and is committed to keep people
and companies connected to today´s world, offering reliable and innovative
telecommunication services with justice and transparence. More than 5 million
Colombians use Tigo´s services, up to date. Tigo is the brand operated by
Colombia Móvil S.A. ESP., a private company established in Colombia which
belongs, by majority, to Millicom International Cellular S.A., whose
headquarters are located in Luxembourg, and operates in 13 Latin American and
African countries, serving more than 30 million customers. More information
at: www.tigo.co

Statements presented in the hereby press release are merely based on
expectations, plans, strategies, projection goals, future revenues, incomes,
earnings or any other information from the company whose results could vary
and differ in the future from those previously presented in this release.

Contact:

Gemalto
Media
Europe, Middle East & Africa
Peggy Edoire, +33 4 42 36 45 40
peggy.edoire@gemalto.com
or
Asia Pacific
Yvonne Lim, +65 6317 3730
yvonne.lim@gemalto.com
or
North America
Nicole Smith, +1 512 758 8921
nicole.smith@gemalto.com
or
Latin America
Ernesto Haikewitsch, +55 11 51 05 92 20
ernesto.haikewitsch@gemalto.com
or
Tigo
Media
Ana María Cáceres G., 3002094085
Communications Director
ana.caceres@tigo.com.co
 
Press spacebar to pause and continue. Press esc to stop.