Mediaprint Transforms IT and Streamlines Editorial Operations with EMC

    Mediaprint Transforms IT and Streamlines Editorial Operations with EMC

Austrian Publisher Accelerates Editorial Processes; Virtualizes SAP and Oracle
Systems; Gains 300% in Application Performance Improvement

PR Newswire

HOPKINTON, Mass., March 21, 2013

HOPKINTON, Mass., March 21, 2013 /PRNewswire/ --EMC Corporation (NYSE:EMC)
today announced that Mediaprint, the largest newspaper and magazine publisher
in Austria, has transformed its IT infrastructure with EMC^® VNX^® unified
storage, EMC VPLEX^® Metro virtual storage and VMware virtualization
solutions. The EMC and VMware solutions have enabled Mediaprint to increase
application performance by 300%, achieve five-nines availability for critical
publishing, editorial and production systems, as well as accelerate
virtualization of its IT infrastructure.


Customer Benefits:

  oAccelerated Virtualization — Tight integration between VNX and VMware
    provided Mediaprint with the performance and availability to quickly
    advance its virtualization strategy and increase the number of virtual
    machines by 8X in only 18 months.
  oImproved Application Availability — By running applications simultaneously
    across two data centers with VPLEX, Mediaprint achieved five-nines
    availability for its critical SAP and Oracle applications.
  oIncreased Performance — Leveraging a FLASH 1^st strategy, Mediaprint
    improved response times for SAP by 300% and increased performance of its
    Oracle data warehouse by 500%, ensuring timely delivery of news stories.

Customer Challenges and Solution:

Following years of business growth, Mediaprint had expanded its infrastructure
to the point where its servers and storage environment reached capacity
limits. The productivity of editorial, advertising and business users was
being affected by slower application performance. In addition, the sprawling
infrastructure was difficult to manage and exposed Mediaprint to the risk of
losing editorial content should a data center outage occur.

To address these challenges, Mediaprint selected EMC VNX and VPLEX Metro
solutions to consolidate three data centers down to two. VNX provides
Mediaprint with a FLASH 1^st automated storage tiering strategy that leverages
the EMC FAST™ Suite to substantially improve performance and lower TCO, while
VPLEX Metro allows resources to be used simultaneously in an active-active
mode across both data centers that are 26 kilometers (16.16 miles) apart. The
EMC solution supports all of Mediaprint's critical SAP advertising management
applications, as well as Oracle databases running its editorial and logistics

Leveraging EMC storage and VMware vSphere solutions, Mediaprint has fully
virtualized its critical SAP applications and is rapidly virtualizing the rest
of its infrastructure, including Oracle databases. The company also relies on
VMware vMotion for migration of virtual machines (VMs) between its two data
centers. Since implementing VNX, VPLEX and VMware, Mediaprint has achieved
much faster application response times for its users, simplified IT
administration and increased application availability.

Customer Quotes:

Ferdinand Karner, Head of Department, Systems and Database Services,

"SAP and Oracle are our most important business systems. Some companies fear
virtualizing such critical applications, but the integration across our EMC
and VMware environments gave us the confidence to virtualize SAP and Oracle
and ultimately all of our enterprise applications."

"We looked at several options, but only EMC had the right combination of
performance, availability and ease of management that enabled us to rapidly
virtualize our infrastructure. In just 18 months, we have increased the number
of virtual machines by 8X."

"With EMC and VMware, we've seen a 300% improvement in response times for some
SAP applications and performance of our Oracle data warehouses have increased
by 500%. Editorial and business staff can work faster so that important news
stories and advertising copy are delivered quickly and efficiently."

"VPLEX Metro allows us to run applications at full tilt from either of our two
data centers simultaneously even though they're 26 kilometers apart. Every
part of our editorial system is time-critical. And without our logistics
system we can't print newspapers. Any downtime or delay can mean loss of
revenue. VPLEX Metro was the only solution that fit our needs because it
provides full redundancy across both data center without a single point of
failure. We now have five-nines availability and our latency is just one
millisecond, which is excellent."

"We have a small IT department and can't spend all day administering storage.
Using the FAST Suite, we don't have to worry about prioritizing our Flash
drives for our most demanding applications — it's all done automatically, and
the administrative interface with VNX is simple to use. So we get a
performance boost and more time for IT projects that help streamline and
accelerate our publishing operations."

"EMC helped us to achieve our IT transformation over the last 18 months by
offering the right products for virtualization of both our storage and server
layers. EMC's excellent technical support and commitment to our business also
have contributed to making this project so successful."

Additional Resources:

  oView the Mediaprint video
  oRead the customer profile
  oLearn more about EMC VNX and EMC VPLEX
  oConnect with EMC via Twitter,Facebook, YouTube, LinkedIn and ECN

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computingcloud computing. Through
innovative products and services, EMC accelerates the journey to cloud
computing, helping IT departments to store, manage, protect and analyze their
most valuable asset – information – in a more agile, trusted and
cost-efficient way. Additional information about EMC can be found at

EMC, FAST, VNX and VPLEX are either registered trademarks or trademarks of EMC
Corporation in the United States and other countries. All other trademarks
used herein are the property of their respective owners.

SOURCE EMC Corporation

Contact: Jen Boucher, +1-508-249-6837,
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