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Life Time Tri and Toyota Introduce Innovative Triple Crown Series to Tri Events

  Life Time Tri and Toyota Introduce Innovative Triple Crown Series to Tri
  Events

    Multi-year agreement adds drama to three marquee Life Time Tri events,
 introduces rewards for Life Time Tri Pro Series participants; Combined 2013
Life Time Tri Pro Series and Toyota Triple Crown Series offers $500,000 purse

Business Wire

CHANHASSEN, Minn. -- March 21, 2013

Life Time (NYSE: LTM), the Healthy Way of Life Company and producer of nearly
100 athletic events annually, and Toyota today announced the introduction of
the Toyota Triple Crown Series, a new dimension in triathlon that will bring
additional drama and excitement to three existing Life Time Tri events: Life
Time Tri Minneapolis (July 13), Life Time Tri Chicago (August 25), and Life
Time Tri Oceanside (October 20). Toyota serves as the presenting sponsor of
the Triple Crown Series as part of a multi-year agreement, extending Toyota’s
long held support of Life Time Tri and the sport of triathlon.

The newly created Series will award $50,000 and the coveted Toyota Cup to the
top professional female or male triathlete who competes in all three Toyota
Triple Crown events. The Toyota Triple Crown winner will be declared at Life
Time Tri Oceanside using an ‘equalizer’ time handicap format judged by Life
Time.

The Toyota Triple Crown will take place in conjunction with the 2013 Life Time
Tri Pro Series, which is made up of some of the most prominent triathlons in
the United States, including:

                                                             
Date               Event                                            Cash purse
April 7            Nautica South Beach Triathlon (Miami)            $40,000
May 27             Life Time Tri CapTex (Austin, Texas)             $30,000
July 13            Life Time Tri Minneapolis                        $40,000
August 25          Life Time Tri Chicago                            $40,000
September 22       Life Time Tri Tempe (Tempe, Ariz.)               $30,000
October 6          Life Time Tri Dallas                             $30,000
October 20         Life Time Tri Oceanside (Oceanside, Cali.)       $40,000
October 20         Life Time Tri Championship (Oceanside,           $200,000
                   Cali.)
                                                                    

The 2013 Life Time Tri Pro Series cash purse offers $450,000, including
$250,000 in individual race awards and an additional $200,000 awarded to Life
Time Tri Pro Series champions crowned at the series finale – Life Time Tri
Oceanside. With the addition of the Toyota Triple Crown, the overall 2013 Life
Time Tri cash purse is $500,000. To qualify for race awards, pros must start
at least three events, including the Series finale, Life Time Tri Oceanside,
with the top five events counting towards their overall standings. The
official finishing times at Life Time Tri Oceanside will serve as a
tiebreaker.

As the 2013 Life Time Tri Pro Series and Toyota Triple Crown Series progress,
participant results and current point standings will be available at
lifetimetri.com, the official website of Life Time Tri. Updates also will be
provided on Twitter by following @LifeTimeTri and by liking the Life Time Tri
Facebook page. Professional triathletes may contact Shawna Organisciak at
720-663-9335 for more information.

Along with professional athletes from around the world, Life Time Tri events
attract thousands of elite and age group athletes each season. The
professional and elite triathletes will compete in international-distance and
relay team competitions on courses featuring a 1.5-kilometer swim,
40-kilometer bike, and 10-kilometer run, along with a short course option and,
in select events, a sprint distance for kids.

About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than 2 million vehicles in 2012. Toyota
directly employs over 31,000 people in the United States and its investment
here is currently valued at more than $24 billion. For more information about
Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or
www.toyotanewsroom.com.

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of March 21, 2013, the Company operated 105 centers under the
LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at lifetimefitness.com.

Contact:

Life Time Fitness, Inc.
Media: KJ Greenwood, 612-877-1107
or
Pro athletes: Shawna Organisciak, 720-663-9335
 
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