Warner Bros. Interactive Entertainment and Kabam Enter New Realm with Free-to-Play Browser Game The Hobbit: Armies of the Third

  Warner Bros. Interactive Entertainment and Kabam Enter New Realm with
  Free-to-Play Browser Game The Hobbit: Armies of the Third Age Available Now

Launch Follows the Success of The Hobbit: Kingdoms of Middle-earth for Mobile
                                   Devices

Business Wire

SAN FRANCISCO -- March 21, 2013

Kabam, the leader in the western world for free-to-play core games, and Warner
Bros. Interactive Entertainment have launched The Hobbit: Armies of the Third
Age for Web browsers, now available on Facebook and other Web platforms. The
free-to-play tactical combat game is inspired by The Hobbit Film Trilogy,
directed by Peter Jackson and a production of New Line Cinema and
Metro-Goldwyn-Mayer Pictures (MGM)

Kabam and Warner Bros. Interactive Entertainment previously launched The
Hobbit: Kingdoms of Middle-earth, the free-to-play game for mobile devices,
currently available on the App Store for iOS and on Google Play™ for Android™.
The Hobbit: Kingdoms of Middle-earth was theno. 10grossing game on iOS
worldwide and within the top 15 grossing games on Google Play™ worldwide in
Jan. 2013, according to the App Annie Index.

“The Hobbit: Armies of the Third Age and The Hobbit: Kingdoms of Middle-earth
deliver two immersive and dramatically different ways to experience the most
iconic fantasy world of all time, across the Web and mobile devices,” said
Andrew Sheppard, President of Kabam Game Studios. “Kabam is unique in its
ability to deliver compelling, high-fidelity free-to-play games across genres
and platforms.”

The Hobbit: Armies of the Third Age challenges players to take up arms
alongside the greatest heroes of the Third Age, including select characters
from The Hobbit: An Unexpected Journey like Bilbo Baggins, Thorin Oakenshield,
Radagast and more. Gamers are charged to  lead an army of Elves, Dwarves or
Orcs in fast-paced tactical combat and band together with thousands of other
players to join powerful alliances and wage an epic war online. The Hobbit:
Kingdoms of Middle-earth challenges players to build their own empire in
Middle-earth, in a deep, immersive strategy game.

"The Hobbit: Armies of the Third Age from Kabam and Warner Bros. Interactive
Entertainment is a great example of the type of high quality games being built
on Facebook," said Sean Ryan, Director of Games Partnerships, Facebook.
"Kabam’s first strategy game Kingdoms of Camelot launched on Facebook in 2009
and became a major franchise, and we’re excited to see Kabam build their
latest game on Facebook. As the Facebook games ecosystem grows, we look
forward to seeing more highly engaging experiences from Kabam."

“We’re eager to bring The Hobbit: Armies of the Third Age to the millions of
Middle-earth fans who engage online,” said Greg Ballard, Senior Vice
President, Digital Games, Warner Bros. Interactive Entertainment. “The
Facebook and browser-based portals are key locations where The Lord of the
Rings and The Hobbit film fans can regularly engage with Middle-earth in a
shared interactive environment.”

The Hobbit: Armies of the Third Age will be available in English, French,
German and Spanish. The Hobbit: Armies of the Third Age and The Hobbit:
Kingdoms of Middle-earth are developed and operated by Kabam, and co-published
by Kabam and Warner Bros. Interactive Entertainment. In addition to Facebook,
the game is available on Kabam.com and the Google Chrome Store.

Art and logos for both The Hobbit: Armies of the Third Age and The Hobbit:
Kingdoms of Middle-earth are available at:
https://www.kabam.com/corporate/news/press-kit

About Kabam

Kabam, the leader in free to play core gaming, is transforming the traditional
gaming industry. The company’s studios focus on combining the best elements of
traditional and social gaming to appeal to a growing audience of gamers
looking for highly immersive social games on PC, mobile, and tablet platforms.
Recent Kabam titles include The Hobbit: Kingdoms of Middle-earth, The
Godfather: Five Families, Dragons of Atlantis, Edgeworld, the award-winning
Kingdoms of Camelot, and the company’s first mobile game Kingdoms of Camelot:
Battle for the North. Kabam has seven titles that gross more than $1 million
per month and had three of the Top 25 grossing games on iOS and Android by the
end of 2012. The average revenue per paying Kabam player is $80 per month.
Kabam games are currently available for play on iOS, Android, Facebook, Yahoo,
Google, Kabam.com and an ever growing number of global social networks and
online channels, as well as mobile and tablet. Founded in 2006 with
headquarters in San Francisco, Calif., Kabam has built a team of game industry
professionals, from scratch in the last three years, committed to creating
deeply engaging games that delight our players. More information about Kabam
can be found at www.kabam.com.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment, Inc., is a premier worldwide publisher, developer, licensor and
distributor of entertainment content for the interactive space across all
current and future platforms, including console, handheld and PC-based gaming
for both internal and third party game titles.

About The Hobbit Trilogy

Under the direction of Peter Jackson, the Academy Award-winning director of
The Lord of the Rings Trilogy, The Hobbit: The Desolation of Smaug features a
screenplay by Fran Walsh & Philippa Boyens & Peter Jackson. Jackson is also
producing the film, together with Carolynne Cunningham, Zane Weiner and Fran
Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and
Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers.

New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a WingNut Films
Production, The Hobbit: The Desolation of Smaug. All three films in The Hobbit
Trilogy, also including The Hobbit: An Unexpected Journey, and the final film,
The Hobbit: There and Back Again, are productions of New Line Cinema and
Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner
Bros. Pictures is handling worldwide theatrical distribution, with select
international territories as well as all international television distribution
being handled by MGM.

The Hobbit: An Unexpected Journey was released on December 14, 2012. The
second film in the Trilogy, The Hobbit: The Desolation of Smaug, will be
released December 13, 2013, with the third film, The Hobbit: There and Back
Again, slated for July 18, 2014.

THE HOBBIT: KINGDOMS OF MIDDLE-EARTH, THE HOBBIT: ARMIES OF THE THIRD AGE
software © 2013 Kabam, Inc. Developed by Kabam, Inc. © 2013 New Line
Productions, Inc. © The Saul Zaentz Company. MIDDLE-EARTH, THE HOBBIT and the
names of the characters, items, events and places therein are trademarks of
The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to Warner
Bros. Interactive Entertainment. All other trademarks and copyrights are the
property of their respective owners. All rights reserved.

Contact:

Kabam, Inc.
Steve Swasey
VP Corporate Communications
sswasey@kabam.com
or
Warner Bros. Interactive Entertainment
Megan Korns Russell, 818-977-0526
megan.korns@warnerbros.com
 
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