BlackBerry 10 Now Offers More Than 100,000 Applications to Customers

BlackBerry 10 Now Offers More Than 100,000 Applications to Customers 
Application catalog grows by more than 30,000 apps in seven weeks 
More top brands building for BlackBerry 10 as platform launches in
the U.S. 
WATERLOO, ONTARIO -- (Marketwire) -- 03/21/13 -- Developers continue
to support BlackBerry(R) 10, bringing more than 30,000 new
applications to the platform over the past seven weeks. BlackBerry(R)
(NASDAQ:BBRY)(TSX:BB) today announced that BlackBerry 10 customers
now have access to more than 100,000 applications for the
BlackBerry(R) Z10 smartphone on the BlackBerry(R) World(TM)
storefront. 
Today, Amazon Kindle, OpenTable and The Wall Street Journal are
available to BlackBerry 10 customers and in the coming weeks CNN, The
Daily Show Headlines, eBay, eMusic, Maxim, MLB at Bat, MTV News,
Pageonce, PGA, Rdio, Skype, Soundhound and Viber will be available
for download or purchase.  
BlackBerry 10 customers already have access to leading apps and
games, including 8tracks, Angry Birds Star Wars, ATP World Tour Live,
BBC Top Gear News, Bloomberg Anywhere, CBS Sports, Delta Air Lines,
F1 2013 Timing App CP, Facebook, Foursquare, Jetpack Joyride, Keek,
LinkedIn, Navita Translator, Need for Speed, NHL GameCenter, N.O.V.A.
3, The New York Times, PressReader, Slacker, Songza, Twitter, UFC,
USA TODAY, Waze, WhatsApp, and Zara.  
"The response to the BlackBerry 10 platform and applications has been
outstanding. Customers are thrilled with the applications already
available, and the catalog just keeps growing, now with more than
100,000 apps," said Martyn Mallick, Vice President, Global Alliances
at BlackBerry. "Top brands and application providers are joining us
every day and are seeing the benefits of being early supporters of
the new platform. We constantly hear from developers that the
BlackBerry 10 tools are easy to build with and that we provide
opportunities for app differentiation that they do not see on other
platforms."  
"It now appears that the already impressive levels of developer
support for the BlackBerry 10 platform are accelerating into the
launch window for the BlackBerry Z10. The prospect of a very robust
app catalog can only bolster momentum for the product and the
platform itself," said John Jackson, Research Vice President, Mobile
&
 Connected Platforms at IDC. "The ability to attract and sustain
developer support is like lifeblood for any mobile platform, and it's
not something that simply happens. This progress is a testament to
BlackBerry's early and innovative engagement with developers
worldwide and the innovative architecture of the platform itself."  
BlackBerry 10 applications take connecting to the next level with the
ability to leverage social, gamification, and integration frameworks
that other platforms are not able to offer. Customers can easily
share applications with those in their social networks including
BBM(TM) (BlackBerry(R) Messenger), Facebook, and Twitter.
Applications can incorporate gaming features such as leader boards,
badges, rewards and more using the Scoreloop tools, and BlackBerry 10
applications can tie to core OS integration points to allow
developers to create compelling experiences to keep people moving and
flow with BlackBerry 10 experience features.   
In addition to apps and games, BlackBerry World for BlackBerry 10
offers access to one of the most robust catalogs of music and video
content for mobile users(i), with partnerships across all major movie
studios, all major music labels and television networks.  
The BlackBerry Z10 (all touch) is the first smartphone powered by
BlackBerry 10, the re-designed, re-engineered, and re-invented
BlackBerry platform. The BlackBerry Z10 will be available in the U.S.
from March 22.  
About BlackBerry  
A global leader in wireless innovation, BlackBerry(R) revolutionized
the mobile industry when it was introduced in 1999. Today, BlackBerry
aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences.
Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America.
BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the
Toronto Stock Exchange (TSX:BB). For more information, visit
www.blackberry.com.  
(i)The music catalog is currently available in 18 countries: USA, UK,
Canada, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy,
Netherlands, South Africa, Spain, Australia, India, Malaysia, New
Zealand and Singapore. The video catalog is currently available in
the USA, UK, and Canada.  
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provi
sions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend", "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by Research In Motion Limited (BlackBerry) in light of its
experience and its perception of historical trends, current
conditions and expected future developments, as well as other factors
that BlackBerry believes are appropriate in the circumstances. Many
factors could cause BlackBerry's actual results, performance or
achievements to differ materially from those expressed or implied by
the forward-looking statements, including those described in the
"Risk Factors" section of BlackBerry's Annual Information Form, which
is included in its Annual Report on Form 40-F (copies of which
filings may be obtained at www.sedar.com or www.sec.gov). These
factors should be considered carefully, and readers should not place
undue reliance on BlackBerry's forward-looking statements. BlackBerry
has no intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law. 
BlackBerry and related trademarks, names and logos are the property
of Research In Motion Limited and are registered and/or used in the
U.S. and countries around the world. All other marks are the property
of their respective owners. BlackBerry is not responsible for any
third-party products or services.
Contacts:
Media Contact:
Victoria Berry
BlackBerry Media Relations
519-888-7465 x77273
mediarelations@blackberry.com 
Investor Contact:
BlackBerry Investor Relations
519-888-7465
investor_relations@blackberry.com