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Priceline.com Strengthens Strategic Relationship with United Airlines



    Priceline.com Strengthens Strategic Relationship with United Airlines

PR Newswire

NORWALK, Conn., March 21, 2013

NORWALK, Conn., March 21, 2013 /PRNewswire/ -- Priceline.com (Nasdaq: PCLN)
today announced a new long-term agreement with United Airlines, with plans to
implement the United Technology Application, powered and supported by
Farelogix, as the primary connectivity between the two parties.  Priceline.com
customers will continue to have access to United fare content, and United and
priceline.com will work together to develop innovative ancillary products and
services to be delivered through the United Technology Application. Booking of
tickets using the United Technology Application began earlier this year.

"We are excited to roll out this new connectivity and strengthen our long term
strategic relationship with United," said Brigit Zimmerman, priceline.com Vice
President, Air.

"We continue to develop our relationships with efficient and innovative
partners like priceline.com and Farelogix," said Tom O'Toole, United Airlines
Sr. Vice President, Marketing and Loyalty.

About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 295,000 participating hotels and accommodations
worldwide. The Group is composed of four primary brands - Booking.com,
priceline.com, Agoda.com and rentalcars.com - and several ancillary brands.
The Priceline Group provides online travel services in over 190 countries and
territories in Europe, North America, South America, the Asia-Pacific region,
the Middle East and Africa.

Booking.com is the number one online hotel reservation service in the world,
offering over 275,000 hotels and accommodations (as of February 25, 2013), and
is available in 41 languages. More recent counts are available on the
Booking.com website. Priceline.com gives leisure travelers multiple ways to
save on their airline tickets, hotel rooms, rental cars, vacation packages and
cruises. In addition to getting compelling published prices, travelers can
take advantage of priceline.com's famous Name Your Own Price® service, which
can deliver the lowest prices available, or the recently added Express Deals,
where travelers can take advantage of hotel discounts without bidding. 
Agoda.com is an Asia-based online hotel reservation service that is available
in 38 languages. Rentalcars.com is a multinational rental car service,
offering its reservation services in over 6,000 locations. Customer support is
provided in 40 languages.

About United
United Airlines and United Express operate an average of 5,472 flights a day
to 381 airports across six continents. In 2012, United and United Express
carried more passenger traffic than any other airline in the world and
operated nearly two million flights carrying 140 million customers. United is
investing in upgrading its onboard products and now offers more flat-bed seats
in its premium cabins and more extra-legroom economy-class seating than any
airline in North America. In 2013, United became the first U.S.-based
international carrier to offer satellite-based Wi-Fi on long-haul overseas
routes. The airline also features DIRECTV® on nearly 200 aircraft, offering
customers more live television access than any other airline in the world.
United operates nearly 700 mainline aircraft and has made large-scale
investments in its fleet. In 2013, United will continue to modernize its fleet
by taking delivery of more than two dozen new Boeing aircraft. The company
expanded its industry-leading global route network in 2012, launching nine new
international and 18 new domestic routes. Business Traveler magazine awarded
United Best Airline for North American Travel for 2012, and readers of Global
Traveler magazine have voted United's MileagePlus program the best frequent
flyer program for nine consecutive years. United is a founding member of Star
Alliance, which provides service to 194 countries via 27 member airlines. More
than 85,000 United employees reside in every U.S. state and in countries
around the world. For more information, visit united.com or follow United on
Twitter and Facebook. The common stock of United's parent, United Continental
Holdings, Inc., is traded on the NYSE under the symbol UAL.

SOURCE Priceline.com

Website: http://www.priceline.com
Contact: For Press Information: Brian Ek (203) 299-8167
brian.ek@priceline.com, For Investor Relations: Matthew Tynan (203) 299-8487
matt.tynan@priceline.com
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