BMO InvestorLine Study: Three-quarters of Canadians Put a Premium on Advice When Managing Their Wealth

BMO InvestorLine Study: Three-quarters of Canadians Put a Premium on Advice 
When Managing Their Wealth 
- Three-quarters of Canadians appreciate guidance when managing their
- However, more than half want to have the final say on whether they
commit to an investment or not  
- BMO InvestorLine offers a wide range of services to help investors
of all types achieve their financial goals 
TORONTO, ONTARIO -- (Marketwire) -- 03/21/13 -- Canadian investors
put a premium on the value of advice when managing their money.
According to a study issued today by BMO InvestorLine, 73 per cent of
investors across the country are keen on obtaining advice when
managing their investments, including what investments to buy/sell
and ensuring their portfolios are well diversified.  
"It's no surprise that Canadians value advice for managing their
investments," said Viki Lazaris, President and CEO, BMO InvestorLine.
"It's getting increasingly difficult to make investment decisions
with the myriad of investment options available to investors and the
speed at which global economic events occur." 
Most Canadians Want "the Final Say" 
When examined more closely, more than half of Canadians (57 per cent)
reported that, while they would like advice when choosing their
investments, they ultimately want the final say in whether they
commit to a given investment or not.  
"Investing is an important but personal decision and investors have
different life situations and investment objectives," said Ms.
Lazaris. "For those who are confident in making their own investment
decisions, BMO InvestorLine offers a self-directed service, which
provides tools and resources for clients to build and manage their
portfolio independently. And for those who are interested in managing
their portfolio independently, but can benefit from guidance along
the way, BMO InvestorLine recently introduced adviceDirect, a
first-of-its-kind service designed for those who want to invest
through an online brokerage but require advice when making
Launched in September 2012, adviceDirect acts as a virtual investment
advisor, providing specific buy and sell recommendations based on an
investor profile that's tailored specifically for a client's goals,
time frame and risk tolerance. Th
e service continually monitors the
client's portfolio and sends notifications with specific
recommendations when their portfolio needs attention on areas like
diversification, asset allocation, risk and equity ratings.  
For more information on BMO InvestorLine, visit 
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Regional Breakdown 

                                  Total   ATL    QC    ON  MB/SK    AB    BC
Percentage of investors who need                                            
 advice when managing their                                                 
 investments                         73    74    67    79     64    72    68
Percentage of investors who would                                           
 like advice but ultimately want                                            
 the final say                       57    61    61    56     44    58    55

The online survey was conducted by Pollara with a sample of 1,000
Canadians adults, between November 22nd and November 27th, 2012. A
probability sample of this size would yield results accurate to +/-
3.1%, 19 times out of 20.  
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this
commentary to clients for informational purposes only. The
information contained herein is based on sources that we believe to
be reliable, but is not guaranteed by us, may be incomplete or may
change without notice. The comments included in this document are
general in nature, and professional advice regarding an individual's
particular position should be obtained.  
BMO InvestorLine Inc. is a member of BMO Financial Group.  
(R) Registered trade-mark of Bank of Montreal, used under licence.
BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of
Montreal Holdings Inc. Member - Canadian Investor Protection Fund and
An adviceDirect account is a non-discretionary fee based account
which offers investment recommendations. adviceDirect does not
provide portfolio management by a portfolio manager. The client makes
their own investment decisions and manages their own investment
portfolio. adviceDirect does not offer discretionary, managed
Media contacts:
Amanda Robinson, Toronto
Valerie Doucet, Montreal
Laurie Grant, Vancouver
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