Laurentian Bank Distinguished for Its Financial Services Boutique Concept

Laurentian Bank Distinguished for Its Financial Services Boutique Concept 
MONTREAL, March 21, 2013 /CNW Telbec/ - Laurentian Bank's second generation 
financial services boutique concept was recently recognized under the banner 
of Chain Store Age magazine's international Retail Store of the Year 
competition. More specifically, the Bank received an honourable mention in the 
Service category (15,000 ft(2) or less) for its concept deployed in several of 
its branches — notably those in Repentigny, Québec City, Laval and LaSalle. 
The Bank's second generation financial services boutique concept was developed 
in partnership with the Aedifica architectural firm. The concept's new 
approach features an original spatial configuration, architectural design and 
furnishings that are all intended to simplify the banking experience and make 
it as warm and convivial as possible. 
Based around an entirely re-thought client experience, the concept is aimed at 
making transactions in the branch as easy, efficient and pleasant as can be, 
within an environment unique in the banking sector in which employees are 
dedicated to providing clients with a comprehensive range of offerings. 
Laurentian Bank is a pioneer when it comes to the innovative provision of 
in-branch services. The Bank launched its first generation of financial 
services boutiques in 2004. Today, some 40 of the Bank's branches are designed 
around this highly original concept. 
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more 
than $34 billion in balance sheet assets and $36billion in assets under 
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one 
of the 10 winners of the Canada's Passion Capitalists program in recognition 
of its sustained success through the promotion of passion within its ranks. 
The Bank employs more than 4,200 people. 
Recognized for its excellent service, proximity and simplicity, Laurentian 
Bank serves more than one million clients in market segments in which it holds 
an enviable position. In addition to occupying a choice position among 
consumers in Québec, where it operates the third largest branch network, the 
Bank has built a solid reputation across Canada in the area of real estate and 
commercial financing thanks to its teams working out of more than 35 offices 
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank, 
is a Canadian leader in providing banking products as well as investment 
accounts and services to financial advisors and brokers, while Laurentian Bank 
Securities is an integrated broker, widely recognized for its expertise and 
effectiveness nationwide. 
Mary-Claude Tardif Public Relations Advisor 514 284-4500, extension 4695 
SOURCE: Laurentian Bank of Canada 
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CO: Laurentian Bank of Canada
ST: Quebec
-0- Mar/21/2013 14:45 GMT
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