Next-Gen Products and Technologies on Display at UBM Tech's DESIGN West

   Next-Gen Products and Technologies on Display at UBM Tech's DESIGN West

Several World-Renowned Technologists to Present at DESIGN West Including
Twitter, Google, NASA's Jet Propulsion Laboratory and MIT

PR Newswire

SAN FRANCISCO, March 21, 2013

SAN FRANCISCO, March 21, 2013 /PRNewswire/ --UBM Tech, which serves design
engineers and the electronics industry with essential business and technical
information, today announced the next-generation products and technologies
that will be on display at DESIGN West, the annual technical conference and
expo for electronics design engineers, entrepreneurs, and technology
professionals who create products with electronic content. DESIGN West is
Silicon Valley's who's who event for software, hardware, product and systems
design, with world-renowned technologists speaking and attending. The event
takes place April 22-25, 2013 at the McEnery Convention Center in San Jose,


"The four-day DESIGN West event, launched last year, builds upon the solid
foundation of engineering education pioneered by the Embedded Systems
Conference by extending our training and education to include the entire
design cycle—from concept development through to manufacturing," said Karen
Field, Senior Vice President Content, Electronics, UBM Tech. "Here, engineers
who design electronics systems can take a deep dive into embedded topics
taught by experts, gain a wider perspective on design through case studies
presented by engineers in the trenches, get some serious hands-on time with
new development boards and tools, and see the newest and most innovative
products on display."

Exhibitors will showcase hot products and new technologies at DESIGN West.
Several include:

  oMicrochip Technology (Booth #1116) will debut three demonstrations of its
    most innovative recent products. Experience how GestIC®
    technology—featuring the world's first electric-field-based 3D gesture
    controller—can enable the next dimension in intuitive, gesture-based,
    non-contact user interfaces. See BodyCom™ technology use the human body as
    a secure and low-power communication channel, another industry first.
    And, learn how Microchip's MCP19111—the world's first analog-based power
    management controller with an integrated MCU—can improve power-conversion
    designs by combining the flexibility of a digital solution with the speed,
    performance and resolution of an analog-based controller.
  oNewark element 14, a leading electronics distributor and engineering
    community, will be hosting several exciting sessions each day called
    "Beagles and Boards & Raspberry Pi, Oh My," providing insights into
    today's hottest open source hardware and software. Gert Van Loo, one of
    the engineers who developed the Raspberry Pi mini-computer will be
    offering four hands-on instruction sessions, demonstrating how his
    Gertboard enables the Pi to convert analog signals to digital and back
    again with free Gertboards provided to registered participants courtesy of
    Newark element14. Plus, Modder extraordinaire Ben Heck, will be filming
    his weekly online show on the conference floor. You can catch him and
    register to win your own Raspberry Pi at Newark element14 Booth 2439.
  oTexas Instruments is excited about the next-gen BeagleBone. Engineers
    love the Beagle platform. Check out booth 1607 for exciting announcements
    from the team regarding their lovable and fun board.
  oIBM (Booth #1529) will showcase its Rational Solution for Systems and
    Software Engineering, which provides integrated tools and practices for
    Agile systems and software delivery. From collaborative planning and
    workflow management to requirements management, architecture and design,
    quality management, testing, and configuration management, the solution
    features an open and extensible portfolio of capabilities to help
    companies manage the complexity of product and systems development.
  oRenesas Electronics America (Booth #1507) will showcase its latest
    products in the popular RL78 and RX families of microcontrollers. Renesas
    will demo its advanced solutions for a Smart Society, including a
    WiFi-enabled Thermostat, a low-power display kit, and motor control
  oBPM Microsystems will exhibit its award-winning 2800ISP parallel in-system
    device programmer in Booth #2134. The new 2800ISP incorporates the
    company's 8th Generation site technology utilizing its Vector Engine
    Co-Processor® into a custom-designed test fixture, allowing its customers
    to program flash architectures including eMMC, PCM and Raw NAND, plus MCUs
    and other device technologies on-board after reflow.

Leading technologists speaking at DESIGN West include:

  oChristine Brumback, Director of Product Management, Fitbit
  oCharlie Miller, Product Security, Twitter
  oGert Van Loo, Senior Principal Engineer, Broadcom
  oJen Costillo, Founder, Rebel Bot
  oLuke Dubord, Avionics Systems Engineer, NASA's Jet Propulsion Laboratory
  oHugh Herr, Biomechatronics Director at the MIT Lab, MIT
  oDan Saks, President, Saks and Associates / Embedded System Design
  oMatthew Torgerson, Architect Manager, Intel Corp
  oJoe Grand, Principal Electrical Engineer, Grand Idea Studio, Inc.
  oJack Ganssle, Consultant, The Ganssle Group
  oJosh Bailey, Software Engineer, Google

View the conference scheduler builder
View the full speaker list

DESIGN West sponsors to date include platinum sponsor Microchip and Gold
Sponsors AMD, Intel and Rohde & Schwarz, Silver Sponsors Texas Instruments,
Mouser Electronics, and Newark element 14.

View the full DESIGN West Exhibitor List.

DESIGN West media registration is now open at

For more information on DESIGN West sponsorships, contact Will Wise at or 415.947.6252.

Join the conversation about DESIGN West on Twitter
(!/ubmdesign) and Facebook (
for all the latest updates.

About DESIGN (
Held in key strategic technology development locations worldwide, UBM Tech's
DESIGN events are the global electronics industry's leading gatherings. With
cutting edge product demonstrations, visionary speeches and hundreds of
essential technical training classes and accreditation opportunities, DESIGN
is the ideal venue for the electronics engineering community to learn,
collaborate and recognize excellence. UBM Tech's DESIGN events cater to the
extremely technical, higher-learning needs of the world's top engineers while
providing an unprecedented forum for the examination of the industry's
pressing business challenges. In addition, DESIGN West celebrates decades of
unique local electronics industry culture, innovation and Silicon Valley's
significant contributions to the global technology industry.

About UBM Tech
UBM Tech is a global media business that provides information, events,
training, data services, and marketing solutions for the technology industry.
Its media brands and information services inform and inspire decision makers
across the entire technology market— engineers and design professionals,
software and game developers, solutions providers and integrators, networking
and communications executives, and business technology professionals. UBM
Tech's industry-leading media brands include EE Times, Interop, Black Hat,
InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's
information products include research, education, training, and data services
that accelerate decision making for technology buyers. UBM Tech also offers a
full range of marketing services based on its content and technology market
expertise, including custom events, content marketing solutions, community
development and demand generation programs. UBM Tech is a part of UBM (UBM.L),
a global provider of media and information services with a market
capitalization of more than $2.5 billion.

For more information, go to; follow us at @UBM_plc to get the
latest UBM news.

For more information on UBM Tech's DESIGN West 2013 please contact:
Linda Uslaner, Marketing Director
T: 516.562.5843, E:

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Karen Field
ProfNet -


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