Kiip Announces $100,000 2013 “Creation” Build Fund for Independent App Developers

  Kiip Announces $100,000 2013 “Creation” Build Fund for Independent App

   Now in Its Second Year, The Build Fund Chooses Ten Developers That Will
 Receive $10,000 in Cash and $5,000 in Services to Build and Market Their App

  Pepsi’s Propel Brand to Sponsor the Fitness and Health Portion of the Fund

Game Developers Conference 2013

Business Wire

SAN FRANCISCO -- March 21, 2013

Hot on the heels of being named to Fast Company’s Top 50 Most Innovative
Companies in the World list, Kiip announces today the second iteration of its
annual Build Fund to help independent developers build and market their apps
and games. Open to all independent app developers, this year ten winners will
each receive $10,000 in cash and $5,000 worth of services from Kiip’s chosen

This year’s fund is centered around the theme of “Creation”. “Once in a while,
an app or a game comes along that defines an entirely new category. It
challenges a design assumption, it attempts a risky game mechanic – it creates
something completely new. Sometimes, we get lost in the shuffle of the day to
day, the incremental gains, the iteration, when some of the best games and
apps today came from something less scientific: a spark of genius and
inspiration. We are looking for the developers that create these movements.
It’s time that we focus on the true independents,” said Brian Wong, co-founder
and CEO of Kiip.

On top of the winning package, chosen developers will also be connected with
industry-leading mentors across many themes, including:

  *Phill Ryu, creator of Clear and MacHeist
  *Jon Jordan, Pocket Gamer
  *Phil Black, True Ventures
  *Adam D’Augelli, True Ventures
  *Lee Linden, Facebook Gifts (previously Tapjoy and Karma)
  *Lars Leckie, Hummer Winblad Venture Partners
  *Kevin Talbot, Relay Ventures
  *Mario Wynands, PikPok Games
  *Scott Kveton, Urban Airship
  *Matt Van Horn, Path
  *Matt Hunter, Jawbone
  *Derek van Vliet, Get Set Games
  *Markus Kassulke, HandyGames
  *Robby Kwok, Crittercism

“The Kiip Build Fund is a fantastic experience for independent developers,”
said Michael Leip, CEO and founder of Lab 927, a 2012 Build Fund winner.
“Aside from the obvious monetary benefit, you gain access to a great group of
high-level peers and exceptional mentors who are pillars of the industry. The
Build Fund holds the potential to take a small indie company from good to

As winners integrate Kiip’s rewards solution into their apps, they will
receive valuable services from Build Fund partners, which include Amazon Web
Services, Crittercism, Localytics, Parse and Urban Airship. Services cover all
facets of development, from backend infrastructure and bug reporting to
analytics and push notifications.

“Last year’s Build Fund taught us a lot. It kickstarted a lot of creativity.
Many developers started to ask us when we would do our next one,” said Wong.
“This year we also wanted to do something a little different. Kiip has grown
in the last year into categories on top of games including fitness and health
apps. Fitness and health has been an important fixture in our network and so
this year we are announcing that Pepsi has come on board with its Propel brand
as a Build Fund sponsor.”

In this year’s fund, there will be three spots open for fitness and health
apps. Part of the sponsorship includes Propel rewards that will be allocated
to these winners immediately when they are Kiip-enabled.

Kiip’s spot-rewards create significant retention and engagement benefits for
developers while allowing them to monetize their apps. According to a recent
study conducted by a University of California, Berkeley researcher,
Kiip-enabled apps more than double the length of a typical user session and
lead users to open the app 31 percent more times. Kiip also recently launched
a brand new set of dashboards for its developers with a strong angle towards

More than 800 games and apps currently employ the Kiip network to offer users
premium rewards from Kiip’s more than 70 major consumer brand partners,
including Mondelēz International (formerly Kraft Foods), Pepsi, McDonald’s,
American Apparel, Procter & Gamble, Wrigley, 7-Eleven, Sony Music, Best Buy,
Amazon, Verizon and more.

Kiip also plans to celebrate its past and future Build Fund winners at GDC
2013 in San Francisco with an event headlined by LA Riots. Details can be
found at

To apply for the 2013 Build Fund, visit To download the
Kiip SDK, visit

About Kiip

Kiip is the world’s first mobile rewards network that delivers rewards for
achievements in apps and games. The company’s category-creating rewards
platform enables brands to reach consumers in the moments when they are most
engaged and receptive, while driving revenues and greater user allegiance for
Kiip-enabled games and apps. Kiip was founded in 2010 by Brian Wong, Courtney
Guertin and Amadeus Demarzi. In addition to its San Francisco headquarters,
Kiip now has offices in New York City, Los Angeles, Chicago, London and
Bogotá. Kiip is currently backed by Relay Ventures, Interpublic Group, Hummer
Winblad, True Ventures, Digital Garage, Verizon Ventures, Crosslink Capital
and others. For more information, visit


Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure
services to businesses in the form of web services -- now widely known as
cloud computing. The ultimate benefit of cloud computing, and AWS, is the
ability to leverage a new business model and turn capital infrastructure
expenses into variable costs. Businesses no longer need to plan and procure
servers and other IT resources weeks or months in advance. Using AWS,
businesses can take advantage ofAmazon'sexpertise and economies of scale to
access resources when their business needs them, delivering results faster and
at a lower cost. Today,AmazonWeb Services provides a highly reliable,
scalable, low-cost infrastructure platform in the cloud that powers hundreds
of thousands of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 30 different services, including
Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service
(Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services
are available to customers from data center locations in the
U.S.,Brazil,Europe, Japan,Singapore, andAustralia.


Crittercism, based in San Francisco, California, is the world’s first mobile
app performance management (APM) solution that offers a real-time global view
of app diagnostics and app crashes across iOS, Android, Windows Phone 8,
Hybrid and HTML5 mobile web on over 500 million unique devices and over 50
billion app loads. The company’s investors include Opus Capital, Shasta
Ventures and Google Ventures. Learn more @crittercism and


Localytics is the leading provider of closed-loop app marketing and analytics
solutions. The company helps organizations gain data-driven insights into
their end user interactions and leverages this knowledge to create automated,
personalized and behavioral-targeted actions within the app, maximizing
revenue and driving customer loyalty. Localytics supports more than 500
million smart devices for customers like eBay, The Fox Group, Microsoft and
The New York Times. Backed by Polaris Venture Partners and other leading
investors, Localytics is headquartered in Boston, Mass. For more information


Parse ( is the mobile app development platform for iOS, Android,
JavaScript, Windows 8, Windows Phone 8, and OS X. Parse allows your team to
focus more on creating a great user experience and less on server maintenance
and complex infrastructure. We offer push notifications, social integration,
data storage, and Cloud Code which lets you add rich custom logic to your
app's backend. With Parse, you can add a scalable and powerful backend in
minutes and launch your app in record time without ever worrying about server

Urban Airship

Urban Airship enables brands to build relationships with their constantly
connected customers through Mobile Relationship Management solutions that
streamline delivering highly targeted, cross-platform mobile push messages and
Apple Passbook passes. Billions of push messages and tens of thousands of
passes are delivered each month, sparking exceptional consumer experiences,
driving app engagement and increasing customer loyalty and lifetime value for
leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, shopkick,
Walgreens and Warner Bros. The company's solutions manage the end-to-end
process of high-performance push messaging, location-targeted messaging and
Passbook pass management. For more information, visitwww.urbanairship.comand
follow us on Twitter @urbanairship.


Method Communications
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801-461-9795 (direct)
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801-461-9780 (direct)
801-510-2852 (cell)
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