Canon’s New PowerShot SX280 HS Digital Camera Offers a Super 20x Optical Zoom, Wireless Connectivity and GPS Technology

  Canon’s New PowerShot SX280 HS Digital Camera Offers a Super 20x Optical
  Zoom, Wireless Connectivity and GPS Technology

Highlighted Features Include a New DIGIC 6 Processor With Impressive Low-Light
 Performance, Shooting Speed of up to 14 Frames-Per-Second and Enhanced Image

Business Wire

MELVILLE, N.Y. -- March 21, 2013

Fusing portability with high-quality image technology, Canon U.S.A., Inc., a
leader in digital imaging solutions, today announced the new 12.1-megapixel
PowerShot SX280 HS Digital Camera with built-in Wi-Fi® technology and an
impressive 20x Optical Zoom lens. Amazingly compact, the PowerShot SX280 HS
digital camera is the first Canon camera to feature Canon’s DIGIC 6 Image
Processor, the most advanced processor to date, delivering incredible detail
and fast continuous shooting performance.

“Canon recognizes the importance of capturing the highest quality images
possible and sharing them instantly and easily,” said Yuichi Ishizuka,
executive vice president and general manager, Imaging Technologies &
Communications Group, Canon U.S.A. “The PowerShot SX280 HS Digital Camera with
its impressive features provides users the resources to shoot in almost any
situation and the creative tools to help capture their vision.”

Share Great Images Wirelessly

The PowerShot SX280 HS digital camera’s Wi-Fi® connectivity offers users
connectivity options to share their beautiful images. With the download of the
free Canon CameraWindow app^1 from an Android ^TM or IOS® store, users can
connect to both iOS® or Android^TM smartphones and tablets^2 to wirelessly
transfer photos and videos from their camera to their device. This camera also
has the ability to connect directly to social networking sites and to Canon’s
iMAGE GATEWAY^3, making photos easily accessible and ready to share. In
addition, the PowerShot SX280 HS digital camera has the ability to connect
wirelessly to computers, select PowerShot wireless cameras, and wireless
PictBridge^4 compatible printers, such as the PIXMA MG6320 and MG5420 Wireless
Photo All-In-One printer models.

Powerful and Versatile 20x Optical Zoom Lens

Providing users the ability to capture images with stunning quality, the
PowerShot SX280 HS digital camera features a 25mm wide angle lens and
impressive 20x optical zoom (up to 500mm) providing versatility in a
pocket–sized camera. At wide angle, the PowerShot SX280 HS digital camera is
ideal for capturing lasting memories of family and friends at get-togethers as
well as stunning landscapes. The lens’ super telephoto reach allows
photographers to bring subjects in close and is perfect for capturing images
at sporting events, distant nature scenes and wildlife in their natural

Exceptional Images and Fast Performance

The PowerShot SX280 HS digital camera is packed with a variety of impressive
imaging features that help ensure moments are preserved in stunning quality.
In conjunction with the PowerShot SX280 HS digital camera’s 12.1-megapixel
High-Sensitivity CMOS image sensor, the DIGIC 6 Image Processor creates the
Canon HS SYSTEM. This system is responsible for the PowerShot SX280 HS digital
camera’s improved low-light performance up to ISO 6400, with minimal noise and
maximum detail.

In addition, the PowerShot SX280 HS digital camera features advancements in
Canon’s Auto Focus (AF) system with improved AF times and reduced lag over
previous SX-series models. The responsive high-speed AF helps users to capture
great shots as they happen, with reduced lag time. Adding to the camera’s
diverse feature-set is High-Speed Burst HQ which allows for continuous,
fast-action, high-resolution shots at up to 14fps. With incredible zoom
capabilities, fast and responsive AF, stunning resolution and easy-to-use
features, the PowerShot SX280 HS digital camera is the perfect camera for
vacationing or capturing a morning soccer game.

Further advancements attributed to DIGIC 6 Image Processor can be experienced
in movie mode, which records in MP4 format. For added flexibility, the
PowerShot SX280 HS digital camera allows you to shoot video in a selectable
frame rate of up to 60 fps or up to 30 fps resulting in smooth and rich 1080p
Full HD video. Users will also notice improved image stabilization with
Dynamic IS, which detects and can compensate for tilt and parallel movement
(shift blur) to help create improved video clarity.

Simplicity and Convenience

The PowerShot SX280 HS digital camera offers a variety of easy-to-use features
that help take the guesswork out of capturing captivating, imaginative photos.
With Smart AUTO, the camera identifies an ideal image setting by intelligently
selecting from one of 58 pre-defined modes. To combat blurry images, the
PowerShot SX280 HS digital camera utilizes its Intelligent IS system, which
draws from six different stabilization modes to choose the best IS for the
current shooting condition. The Intelligent IS system, combined with Smart
AUTO creates the camera’s Hybrid AUTO mode which helps create a beautiful and
steady HD video clip (up to approximately 4 seconds) in Movie Digest mode
every time a user shoots a still image while the Movie Digest mode is

Adding to the camera’s diverse feature set, the PowerShot SX280 HS digital
camera is also equipped with a built-in GPS receiver^5, and when activated,
data is recorded along with each image. Users can easily access the location
where their photos were taken without depending on their often vague
post-vacation memory. The built-in GPS receiver not only records the exact
location ^ of the shot, but users can create a visual log of their journeys on
a map using the bundled Canon software.

To further help ensure that an image is never missed, the PowerShot SX280 HS
digital camera comes equipped with ECO mode to assist with battery
conservation. ECO Mode manages the 3.0 inch, 461k LCD screen brightness and
turns off when the camera is inactive. ECO Mode can be activated for easy
power preservation when an additional battery is out of reach or the moment is
too exciting to put the camera down.

Pricing and Availability

The PowerShot SX280 HS digital camera is expected to ship in April 2013 for an
estimated retail price of $329.99.

For more information about the new Canon PowerShot cameras,visit

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting

Wi-Fi is a registered trademark of the Wi-Fi Alliance. Android is a trademark
of Google Inc. IOS is a trademark or registered trademark of Cisco in the U.S.
and other countries and is used under license. All referenced product names,
and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may vary.

^1 This software enables you to upload images to social network services.
Before uploading images, please be aware that image files may contain privacy
related information such as people and places. If necessary, please delete
such information. Canon does not obtain, collect or use such images or any
information included in such images through this software.

^2 Compatible with iOS version 5.1/6.0 or later and Android devices version
2.3/4.0 or later. Data charges may apply.

^3 One-time registration is required on CANON iMAGE GATEWAY ONLINE PHOTO

^4PictBridge (Wireless LAN) certified printer is required.

^5 In certain countries and regions, the use of GPS may be restricted.
Therefore, be sure to use GPS in accordance with the laws and regulations of
your country or region. Be particularly careful when traveling outside your
home country. As a signal is received from GPS satellites, take sufficient
measures when using in locations where the use of electronics is regulated.


Editorial Contacts:
Canon U.S.A., Inc.
Ellen F. Heydt, 631-330-5078
Canon U.S.A., Inc.
Ashley Dickerson, 631-330-4286
Canon U.S.A. Website:
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