Mysterious Activities At Hershey's Chocolate World Spark Speculation Of New Experience

 Mysterious Activities At Hershey's Chocolate World Spark Speculation Of New
                                  Experience

Fans Invited to Follow the Clues for Additional Details

PR Newswire

HERSHEY, Pa., March 21, 2013

HERSHEY, Pa., March 21, 2013 /PRNewswire/ --Recent activities at the
Hershey's^® Chocolate World^® Attraction in Hershey, Pa., continue to raise
questions among employees and visitors alike. Some changes are being made to
the popular destination, as dozens of workers have been clocking overnight
hours to install state-of-the-art technology. Details surrounding the project
remain scarce, as rumors of a new experience complete with sweet stars
continue to grow louder and spread across the country.

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"I can't reveal too much, but what I can say is the new experience is
one-of-a-kind and will take viewers to another dimension," said a source from
inside the Hershey's Chocolate World Attraction, who only agreed to speak on
the condition of anonymity, "and we've taken extra care to ensure visitors
will not have the same experience twice."

No official details have been announced to date, but clues are beginning to
pile up that may help visitors decode what's to come. This video was just
found on the premises, with a mysterious note signed only with an "H."

Hershey's will share breaking developments as clues are discovered throughout
March 2013. Fans are invited to share their findings, theories and guesses
about the new experience on the Hershey's Chocolate World Attraction Facebook
page.

About the Hershey Experience
The Hershey Experience is the direct-to-consumer and experiential marketing
division of The Hershey Company including Hershey's Chocolate World
Attractions  in Hershey, Pennsylvania; Times Square; Chicago; Niagara Falls,
Canada; Shanghai, China; Dubai and Singapore. The Hershey Experience also
includes Hershey's Licensed Food and Merchandise and Hershey's e-commerce
initiatives. Hershey's Chocolate World Attraction in Hershey, Pennsylvania is
the flagship experience for The Hershey Company and is the most visited
corporate visitor experience in the world, featuring Hershey's Great American
Chocolate Tour^® ride, Hershey's Create Your Own Candy Bar attraction,
Hershey's Chocolate Tasting Adventure™ attraction and the largest selection of
Hershey's products found anywhere. HersheysStore.com is the online destination
for unique chocolate products, gifts, apparel and collectibles. In addition,
The Hershey Experience operates retail and e-commerce businesses for Hershey's
premium brands including Scharffen Berger, Dagoba and Mauna Loa brands.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate
in North America and a global leader in chocolate and sugar confectionery.
Headquartered in Hershey, Pa., The Hershey Company has operations throughout
the world and approximately 12,000 employees. With revenues of more than $6
billion, Hershey offers confectionery products under more than 25 brand names,
including such iconic brands as Hershey's, Reese's, Hershey's Kisses,
Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and
Ice Breakers. Hershey also offers premium and artisan chocolate products
under such brands asScharffen Berger and Dagoba through the Artisan
Confections Company, a wholly owned subsidiary. The company is focused on
growing its presence in key international markets such as China and Mexico
while continuing to build its competitive advantage in the United States and
Canada.

For more than 100 years, The Hershey Company has been a leader in making a
positive difference in the communities where its employees live, work and do
business. Corporate Social Responsibility is an integral part of the company's
global business strategy, which includes goals and priorities focused on fair
and ethical business dealings, environmental stewardship, fostering a
desirable workplace for employees, and positively impacting society and local
communities.

Milton Hershey School, established in 1909 by the company's founder and
administered by Hershey Trust Company, provides a quality education, housing,
and medical care at no cost to children in social and financial need. Students
of Milton Hershey School are direct beneficiaries of The Hershey Company's
success.

SOURCE The Hershey Company

Contact: Todd Kohr, The Hershey Company, +1-717-534-4006, tkkohr@hersheys.com;
or Samantha Flynn, JSH&A Communications, +1-630-916-3033, samantha@jsha.com
 
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