RADD Teams with Northern California Colleges

  RADD Teams with Northern California Colleges

   Spring Break Safety Incentives Created As Part of California College DUI
                              Awareness Project

Business Wire

SACRAMENTO, Calif. -- March 21, 2013

The Sacramento State University and the UC Davis campuses are proactively
educating and engaging their students to promote the concept and importance of
sober driving. This is especially relevant as spring break approaches for both
campuses, starting March 20 until April 1. Many students on these campuses
have family that live locally, or they simply choose to stay local during the
break. In recent years students have also enjoyed nearby attractions during
spring break, so promoting road safety and non-drinking sober drivers is
vital.

One proactive measure utilized by both campuses is partnering with RADD—The
Entertainment Industry’s Voice for Road Safety. RADD’s efforts were lauded in
the National Highway Traffic Safety Administration’s report showing DUI deaths
in California declining from 924 in 2009 to 774 in 2010 and 774 in 2011.

As a regional team, the campuses launched promotion of the RADD Designated
Driver Rewards Program over the past few years. Each year, popular
establishments near the campuses are recruited to become RADD Partner
Establishments, agreeing to provide some kind of incentive for non-drinking
designated drivers. They practice responsible beverage service and provide
incentives such as free soda, ice tea, or food samples to non-drinking
designated drivers. This partnership with the local establishments makes up
the RADD Designated Driver Rewards Program and is then promoted to students on
campus, encouraging them to utilize non-drinking designated drivers when they
go out.

Currently there are over 40 RADD Partner Establishments registered in the
Davis and Sacramento areas. A list of these establishments is distributed
on-campus to the students, and is also available on the website
www.collegeisradd.org. Students enjoy the simplicity of visiting the venues,
identifying who in their group is the non-drinking driver, and receiving their
free incentive. “It’s a great way to get students in the positive habit of
thinking about their sober driver to get home safely,” says Amelia Stults,
Health Outreach Coordinator at Sacramento State.

Other proactive efforts include supporting fun, large-scale campus events that
highlight the importance of non-drinking designated drivers in a relaxed and
engaging way. One such event will be on March 21^st 10am-2pm in the Serna
Plaza in front of the bookstore at the Sacramento State University campus,
6000 J Street. The event is called “Safer Spring Break” and activities will
include games and prize-giveaways. The brightly wrapped RADD Designated Driver
Car, a 2012 Scion xB, donated by Toyota Motor Sales USA, will be showcased at
this event. There will also be evening activities in the Residence Halls from
7pm-10pm.

The California College DUI Awareness Project is a partnership between RADD and
the University of California, Irvine’s Health Education Center, and is funded
by a grant from the California Office of Traffic Safety through federal funds
from the National Highway Traffic Safety Administration. The project brings
the RADD Designated Driver Rewards Program to 17 college and university
campuses across the state, encouraging the use of designated drivers, cabs and
public transportation to avoid driving under the influence.

Campuses that have signed onto the California DUI Awareness Project are: San
Diego State University, UC San Diego, University of San Diego, CSU San Marco,
CSU Fullerton, UC Irvine, Concordia University, Orange Coast College, CSU
Sacramento, UC Davis, University of the Pacific, University of Southern
California/USC-KECK Campus, UCLA, CSU Northridge, CSU San Bernardino,
University of Redlands and UC Riverside.

WHO: Sacramento State University, UC Davis and RADD – The Entertainment
Industry’s Voice for Road Safety.

WHAT: Spring Break events created to proactively educate students about sober
driving and road safety.

WHERE: Sacramento and Davis, CA

WHEN: March 21-April 1, 2013

Contact:

Lighthouse Public Relations
Dawna Shuman
Tel: 818.789.1077
dslighthousepr@aol.com