AXIST(R) Wins Miami Gold ADDY Award
MIAMI, March 21, 2013 (GLOBE NEWSWIRE) -- Perry Ellis International (PEI) is
announcing that its AXIST^® brand, available at Kohl's, has received a Miami
Gold ADDY for best integrated campaign of 2012. The "Reasons to AXIST"
campaign, featuring celebrity Gilles Marini, was developed by the in-house
creative services team of PEI. The award was judged by the American
Advertising Federation of Miami and given to the most comprehensive and
creative campaign implementing a broad range of outreach mediums and
The integrated campaign featured in-store signage, sales collateral, print
ads, internet radio spots, online videos, downloadable ringtones, style
guides, digital ads, an interactive campaign site (ReasonstoAxist.com) as well
as PR and social media outreach through Facebook, Twitter and Instagram.
"Our campaign highlights the excellent quality and value of AXIST and how
adaptable and appropriate the brand is for so many wearing occasions. We felt
that Gilles Marini was the perfect embodiment of this versatility given his
success in so many roles, whether as a model, actor, dancer, father, or
athlete," explained Lori Medici, vice president of Marketing for AXIST. "His
down-to-Earth, approachable personality made the brand both relatable and
aspirational, plus the PR and editorial coverage his involvement garnered
provided invaluable extra exposure for our campaign."
Editorial coverage included segments on E! Entertainment News, Access
Hollywood, PeopleStyleWatch.com, as well as features in notable magazines,
newspapers and industry websites and blogs. Marini was also photographed
wearing the AXIST brand at various engagements and appearances, further
promoting the line's versatility for multiple wearing occasions, both casual
and refined. The integrated effort helped reinvigorate the brand with existing
fans while also attracting new customers.
"This is the first time we are awarded for a campaign created and produced by
our in-house creative department and earning a Gold ADDY validates how capable
our creative team is. The fact that we won for best integrated campaign not
only makes us extremely proud but further highlights the breadth of knowledge
within our walls," stated Joakim Wijkstrom, CMO at Perry Ellis International
on the skills of the creative team. "The advertising industry used to be
almost exclusively agency-driven, but today's corporations are building strong
internal teams that are proving to have the ability to develop excellent
campaigns using their own talent pool."
The award was presented to the AXIST team on March 13, 2013 at the Hoxton
Downtown Miami. They were joined by influential industry peers along with
other category winners. Because the campaign earned Gold, it will
automatically advance to the 4th District competition which includes Florida,
Puerto Rico, the Caribbean and U.S. Virgin Islands.
"In the reality of our new Omni-channel world - where consumers shop via
mobile, in-store, online, through social media and more - we must approach
everything we do from an integrated perspective. Today's technology is
changing by the minute and we aim to be at the forefront of advertising
innovation," concluded Joakim Wijkstrom.
For more information about AXIST, visit www.ReasonstoAxist.com. For details
about Perry Ellis International Inc. and the company's entire portfolio of
brands, please visit.www.PERY.com
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances, as well as select children's apparel. The
Company's collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men's and women's swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®,
Cubavera®, Ben Hogan®, Centro®, Solero®, Munsingwear®, Savane®,
OriginalPenguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®,
the Havanera Co.®, Axis®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di
Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®,Miller's Outpost®,
Tahoe River Outfitters®, Original Khaki Company® and Techworks®.The Company
enhances its roster of brands by licensing trademarks from third parties,
including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions
Tour® for golf apparel. Additional information on the Company is available
About the ADDY Awards
The ADDY Awards is the world's largest advertising competition with more than
50,000 entries annually. Founded in Florida in 1960 it was adopted by the
American Advertising Federation, a not-for-profit industry association, as a
national competition in 1968. The ADDY Awards is unique among other
advertising creative competitions in that it is the only competition that
includes three levels of judging: local, regional and national. Gold winners
are automatically advanced to the next level of competition. Awards presented
are Gold and Silver ADDY Awards, recognizable by its stylized "Star A" shape.
Safe Harbor Statement
We caution readers that the forward-looking statements (statements which are
not historical facts) in this release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on current expectations rather than
historical facts and they are indicated by words or phrases such as
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"intend," "target," "contemplate," or "will" and similar words or phrases or
comparable terminology. We have based such forward-looking statements on our
current expectations, assumptions, estimates and projections. While we believe
these expectations, assumptions, estimates and projections are reasonable,
such forward-looking statements are only predictions and involve known and
unknown risks and uncertainties, and other factors that may cause actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control. These
factors include: general economic conditions, a significant decrease in
business from or loss of any of our major customers or programs, anticipated
and unanticipated trends and conditions in our industry, including the impact
of recent or future retail and wholesale consolidation, the effectiveness of
our planned advertising, marketing and promotional campaigns, our ability to
contain costs, disruptions in the supply chain, our future capital needs and
our ability to obtain financing, our ability to integrate acquired businesses,
trademarks, trade names and licenses, our ability to predict consumer
preferences and changes in fashion trends and consumer acceptance of both new
designs and newly introduced products, the termination or non-renewal of any
material license agreements to which we are a party, changes in the costs of
raw materials, labor and advertising, our ability to carry out growth
strategies including expansion in international and direct to consumer retail
markets, the level of consumer spending for apparel and other merchandise, our
ability to compete, exposure to foreign currency risk and interest rate risk,
possible disruption in commercial activities due to terrorist activity and
armed conflict, and other factors set forth in Perry Ellis International's
filings with the Securities and Exchange Commission. Investors are cautioned
that all forward-looking statements involve risks and uncertainties, including
those risks and uncertainties detailed in Perry Ellis' filings with the SEC.
You are cautioned not to place undue reliance on these forward-looking
statements, which are valid only as of the date they were made. We undertake
no obligation to update or revise any forward-looking statements to reflect
new information or the occurrence of unanticipated events or otherwise.
CONTACT: Perry Ellis International, Inc.
Chief Marketing Officer
Perry Ellis International, Inc. logo
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