The Bon-Ton Stores, Inc. Appoints a New Member to Its Board of Directors

  The Bon-Ton Stores, Inc. Appoints a New Member to Its Board of Directors

Business Wire

YORK, Pa. -- March 21, 2013

The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced its Board of Directors
has unanimously elected Jeffrey B. Sherman to its Board, effective
immediately. Mr. Sherman will serve on the Human Resources and Compensation
Committee.

Mr. Sherman, 64, has been President of The Echo Design Group, a company that
designs, manufactures and distributes accessories and home products, since
2010. From 2008 to 2010, he served as President and Chief Executive Officer of
Hudson’s Bay Trading Company, a retailer with over 600 retail locations in
Canada and the United States. Prior to that, Mr. Sherman served as President
and Chief Operating Officer of the Polo Retail Group of Ralph Lauren
Corporation, as Chief Executive Officer of Limited Stores and in positions of
increasing responsibility for over thirty years with Federated Department
Stores, including President and Chief Operating Officer of Bloomingdale’s. Mr.
Sherman received his M.B.A. from New York University and a B.S. degree from
New York City College. Mr. Sherman serves on the Board of Directors of United
Way, New York City.

Tim Grumbacher, Chairman Emeritus of the Board, stated, “We are very pleased
to welcome Jeff as a member of our Board of Directors. Jeff possesses
extraordinary experience in the retail and apparel industries. I believe his
expertise and vast knowledge will be invaluable to Bon-Ton. We welcome Jeff’s
insight and counsel as we continue to execute our business strategies for
profitable growth and increased shareholder value.”

The Company also announced that Bud Bergren has informed the Board of
Directors he will not be standing for reelection to the Board. Mr. Bergren’s
term as director will expire effective as of the 2013 annual meeting of
shareholders.

Mr. Grumbacher said, “The Board of Directors and I would personally like to
thank Bud for his contributions and dedicated service. We were very fortunate
to have had his counsel and support and wish him the best.”

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 271 department stores, which includes 11
furniture galleries, in 24 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman,
Herberger’s and Younkers nameplates. The stores offer a broad assortment of
national and private brand fashion apparel and accessories for women, men and
children, as well as cosmetics and home furnishings. For further information,
please visit the investor relations section of the Company’s website at
http://investors.bonton.com.

Contact:

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Investor & Public Relations
mkerr@bonton.com